Diving Center Business Plan

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CONFIDENTIAL

Polhena Diving Center

BUSINESS PLAN

December 02, 2017

Beach Road,

Uswatte,

Madiha,

Matara,

Sri Lanka

Email: info@polhenadiving.com

Website: www.polhenadiving.com

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EXECUTIVE SUMMARY

Mission Statement

Polhena Diving aims to provide the country's most innovative diving experiences

that emphasizes customer service, social responsibility, and newest technology

to it's success.

Company Information

Mr. Chamlie De Silva first conceptualized this business when he used to work as

a scuba instructor. He realized that his own neighborhood has the potential to

achieve great sales in scuba diving yet there was no scuba resort in the area.

Using his 30 years of experience in the field he started Polhena diving center, a

small but growing business in Madiha with a vision of not only profiting, but also

taking part of conserving marine life and the coastal areas using own business as

a tool to raise awareness.

Management

Chamlie De Silva, Founder

Chamlie De Silva is the CEO of the company, and handles day to day

operations, sourcing negotiations and hiring

Randunu Dimeshan, Coordinator

Products and Services

The company offers Discover scuba diving services for those who are first trying

scuba diving first and recreational diving services for the people who are

certified. And we hope to step up and get ourselves certified as a PADI star rated

Dive resort and a teaching center.

Financial Requirements

The company needs to raise $30,000.00 USD in funding.

Future Plans

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Polhena Diving needs to raise $300,000 for the development and expansion of

the business that would cover the whole country with the establishments of three

diving centers each one providing its own unique diving experiences. The

investment will help the company build out its flagship dive center in Madiha, a

village by the sea with a country vibe, and a branch in Colombo with the rack

diving specialty deals and the second branch in Nilaweli so the company can

continue their business throughout the year. And it will provide capital for

purchasing new equipment and dive boats that are essential for the operation

BUSINESS PLAN

Summary

Polhena Diving Center is organized as a Sole Proprietorship in Sri Lanka since

2016. The purpose of this business plan is to raise $30,000.00 USD in order to

finance expanding an existing business.

Management Team

Chamlie De Silva, Founder

Chamlie De Silva is the CEO of the company, and handles day to day

operations, sourcing negotiations and hiring He is a PADi Assi. Diving instructor

with over 20 years of experience with various specialties. Prior to founding

Polhena Diving, Chamlie De Silva was a dive master of a country's most

prestigious Dive resorts, where he was responsible for overseeing and managing

the whole crew of divers who was working for the company.

Market Analysis

Polhena Diving provide their services in the field of recreational diving. the

industry has a huge potential and a more than 10% growth rate in past 5 years .

And the company operates in a country which is enriched with marine life and

biodiversity with a low competitive market

Products and Services

The company offers Discover scuba diving services for those who are first trying

scuba diving first and recreational diving services for the people who are

certified. And we hope to step up and get ourselves certified as a PADI star rated

Dive resort and a teaching center.

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All the equipment used are branded and most secure products in the industry.

Our vessels are annually inspected by the government and insured. We also

have an insurance for the people who travels in our vessels. The company

actively finds new dive sites, profile them for the biodiversity and safety so our

customers can choose the best locations for their diving experience

Competitors

The company's competitors include only few other dive stores which started

years ago and has

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