Delivering the Marketing Brew

Delivering the Marketing Brew

Congratulations! You have been appointed the Country Marketing Manager for Tim Horton’s Pakistan. Looking at the booming coffee businesses in Karachi, it looks like a promising investment to try their luck in the local market.The company plans to carry out a Karachi wide launch of the brand in the next four months, by Feb 2016.

Globally, the brand has fared very well and thus, has a reputation to live up to. To ensure success of their brand, you are handed the responsibility to develop a marketing plan for Tim Horton’s in Karachi. http://www.timhortons.com/ca/en/index.php

Yourplanshould cover all of the following aspects:

• Business Definition: (What is your business and brand? Product, processes etc.)

• Industry Analysis: (The overall coffee industry in Pakistan)

• Market Analysis: (Description and analysis of the dynamics of the market segment you plan to enter and why? Discuss strengths, weaknesses, opportunities and threats in context of the market)

• Target Audience Analysis: (Who are you selling to? Why?)

• Competitive Analysis: (Who are your direct/indirect customers? Why?)

• Distribution Channels: (How will you get your product to your customers, where will you source it from yourself?)

• Promotional plan and strategy: (Where, how and why you plan to promote your brand?)

• Pricing Strategy: (Which pricing strategy you will choose and why?)

• Additional recommendations and suggestions

*Substantiate your reasons, arguments and facts through primary/secondary research and literature review. Reference all your sources.

You are expected to deliver the perfect brew to leave all the stakeholders delighted! Good luck! 

Delivering the Marketing Brew

Congratulations! You have been appointed the Country Marketing Manager for Tim Horton’s Pakistan. Looking at the booming coffee businesses in Karachi, it looks like a promising investment to try their luck in the local market.The company plans to carry out a Karachi wide launch of the brand in the next four months, by Feb 2016.

Globally, the brand has fared