Cradle Fund Swot Analysis

STRENGTHS

WEIGHT

RATING

WEIGHTED SCORE

1

Focus

• Specialize in particular stage of business (early stage technology company only)
• Build expertise
• Able to understand colleagues work due to concentrated scope, can cover for short term and long term

0.20

4

0.80

2.

Minimal Hierarchy

• Easy communication of corporate goals and strategies (top down), feedback and input (bottom up) – enhances sense of accountability (management) and promotes ownership (support staff)
• Strong camaraderie, promotes cooperation
• Family feel

0.10

2

0.20

3.

Credibility as Government agency

• Easier access to stakeholders such as general public
• Able to leverage on government to government linkages

0.20

4

0.80

WEAKNESSES

4.

Small size

• Not able to increase scope of services as current workload is maximum
• Limited branding activities
• Limited international profile

0.10

1

0.10

5.

Non-profit status

• Salaries are below market, resulting in high turnover
• Team motivation driven by intangible (passion) not tangible (rewards)
• Qualitative approach to performance management results in inconsistent reward system.

0.20

1

0.20

6.

Reliance on Government for Funding

0.20

2

0.40

TOTAL

1.00

2.50

OPPORTUNITIES

WEIGHT

RATING

WEIGHTED SCORE

1.

Growing market

• Many startups, particularly in IT industries since IT industries in Malaysia are growing
• People are coming up with new business ideas and interested to do business

0.20

4

0.80

2.

Few competitors

• There are not many competitors with cradle in the market

0.15

3

0.45

3.

Customer loyalty

• customer are looking for an ongoing business relationship

0.17

1

0.17

4.

Customer satisfaction

• Cradle satisfies the need of its customers, by holding trainings, seminars, and coach them through their start-ups

0.12

2

0.24

THREATS

5.

Economic conditions

• Current volatile in economic conditions
• Currency fluctuations

0.15

4

0.60

6.

Government actions

• New Government controls and system formulation
• Too much dependence on the Government

0.10

3

0.30

7.

Workforce availability

• Shortage of skilled workforce in certain global market to steady growth of profits

0.06

2

0.12

8.

Low quality product

• Imitation of the counterfeit and low quality product to the company’s product especially in the emerging markets and low income markets

0.05

1

0.05

TOTAL

1.00

2.73