| STRENGTHS | WEIGHT | RATING | WEIGHTED SCORE |
1 | Focus - Specialize in particular stage of business (early stage technology company only)
- Build expertise
- Able to understand colleagues work due to concentrated scope, can cover for short term and long term
| 0.20 | 4 | 0.80 |
2. | Minimal Hierarchy - Easy communication of corporate goals and strategies (top down), feedback and input (bottom up) – enhances sense of accountability (management) and promotes ownership (support staff)
- Strong camaraderie, promotes cooperation
- Family feel
| 0.10 | 2 | 0.20 |
3. | Credibility as Government agency - Easier access to stakeholders such as general public
- Able to leverage on government to government linkages
| 0.20 | 4 | 0.80 |
| WEAKNESSES |
|
| |
4. | Small size - Not able to increase scope of services as current workload is maximum
- Limited branding activities
- Limited international profile
| 0.10 | 1 | 0.10 |
5. | Non-profit status - Salaries are below market, resulting in high turnover
- Team motivation driven by intangible (passion) not tangible (rewards)
- Qualitative approach to performance management results in inconsistent reward system.
| 0.20 | 1 | 0.20 |
6. | Reliance on Government for Funding | 0.20 | 2 | 0.40 |
| TOTAL | 1.00 |
| 2.50 |
KEY INTERNAL FACTORS of CRADLE FUND SDN BHD
| OPPORTUNITIES | WEIGHT | RATING | WEIGHTED SCORE |
1. | Growing market - Many startups, particularly in IT industries since IT industries in Malaysia are growing
- People are coming up with new business ideas and interested to do business
| 0.20 | 4 | 0.80 |
2. | Few competitors - There are not many competitors with cradle in the market
| 0.15 | 3 | 0.45 |
3. | Customer loyalty - customer are looking for an ongoing business relationship
| 0.17 | 1 | 0.17 |
4. | Customer satisfaction - Cradle satisfies the need of its customers, by holding trainings, seminars, and coach them through their start-ups
| 0.12 | 2 | 0.24 |
| THREATS |
|
| |
5. | Economic conditions - Current volatile in economic conditions
- Currency fluctuations
| 0.15 | 4 | 0.60 |
6. | Government actions - New Government controls and system formulation
- Too much dependence on the Government
| 0.10 | 3 | 0.30 |
7. | Workforce availability - Shortage of skilled workforce in certain global market to steady growth of profits
| 0.06 | 2 | 0.12 |
8. | Low quality product - Imitation of the counterfeit and low quality product to the company’s product especially in the emerging markets and low income markets
| 0.05 | 1 | 0.05 |
| TOTAL | 1.00 |
| 2.73 |
KEY EXTERNAL FACTORS of CRADLE FUND SDN BHD
