Business

INTRODUCTION

British Airways came into existence in 1935, when smaller privately owned UK airlines merged. Another change occurred when the Government nationalised British Airways and Imperial Airways to form BOAC - The British Overseas Airways Corporation.

During this period, external markets were more stable and predictable and there was no real need for BA to adopt competitive strategies, being that there was little competition from rivals. There appears to be little in the way of strategy formulation and strategy implementation. This was mainly due to the established strategy and organisation environment remaining largely unchanged. Any change in BA's strategy would have developed in an incremental fashion, an almost natural progression. However, due to nationalisation in 1935, this resulted in a fundamental change imposing strategy within BA, and therefore subject to Government policies and machinations of the time.

In 1946, BE was established as a separate statutory

The world today has evolved in numerous ways thanks to the many inventions and discoveries, but few have changed the way people live and experience the world as deeply as the invention of the airplane. The industry has progressed to the point where now it would be impossible to think of life without air travelling (for developed countries). Thanks to this, long distances have been somehow 'shortened' hence altering people's concept of distance. As well, making it possible for individuals to start and conduct businesses in places that were once never thought of.

Air travelling is obviously considered as a very large industry: socially, economically, and politically. It is continuing to expand and has been intensely prosperous in the past 50 years due to the overall improvement in technology. The result has been a steady decline in costs and fares,

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