Business Plan

Executive Summary

The Conception.

Innovative, creative and consistent MultiMedia marketing strategies are now a necessary tool of trade, no longer just an add-on, rather a medium on which to compete globally, reach more customers, and build new relationships.

Today, advances in technology and design are providing many opportunities for new and existing businesses to re-invent themselves and their marketing strategies.

Flayvid has emerged out of the increasing need for a provider of a complete sweet of integrated MultiMedia marketing services to businesses and individuals, initially within Victoria. We can foresee that demand for our unique service will be required nationwide and possibly beyond.

The Competitive Market.

Currently there are many businesses offering independent media marketing services, or a small range of MulitMedia services, however, few offer a complete solution.

Research suggests that because the field is relatively new, there are very few businesses in Australia offering a complete range of MultiMedia marketing services to meet the imminent market demand.

This enables a well-conceived business to combine a conglomerate of these services and secure a forefront position in the field of cross media production and promotion.

The Past.

David Wallace, Cameron Entwistle, Nick Goceva and Matthew Ware are the founding members.

The members have been generating client bases in their own related businesses since 1999, previously, the members enjoyed mild success in their own businesses, and have been limited only by capital and available time.

The potential for a complete media solutions provider was realised while operating these two independent part time businesses, one with backgrounds in Video Production and Photography, the other in Internet Development, Management Consultancy and Graphic Design.

The Company.

Flayvid is currently in development stages before the business has it's first public launch. While the business has been approaching clients and accepting new contracts for work to be completed under the Flayvid banner, no monetary transactions have yet been made.

The members decided to form a strategic partnership to -:

* increase the level of service they can offer to their customers

* increase the marketing and advertising potential

* increase the sales people

* save time and money on employing staff

* enable offering more back-end/up sell products

* increase the number of skilled people working on the same projects

* sell to a larger target audience

* combine the strategic thinking; and

* seize a market opportunity.

The Position

Flayvid's coordinated marketing program, professional image, attention to detail, strategic vision and understanding of the client's needs sets the business apart from the competition.

The People.

Flayvid operates with a staff of four founding members currently operating from self-governing locations, and employ a small network of freelance artists.

The members have resourced an extremely dedicated and passionate network of artists and developers.

Most of these people have been approached prospectively to join the company initially on an as needs basis from self-governing locations due to studio requirements, with a view to becoming permanent staff should the business require their services.

They also desire to strengthen existing and establish new industry partnerships and affiliations with many other related Media, Internet and Technology providers. This will assist in providing the most comprehensive and cost effective service possible to the clients.

The Future.

Short term, the company expects to shift operations into an office in the Inner South Eastern Suburbs of Melbourne from which it can produce robust media solutions and attract high calibre contractors and clients.

Flayvid will choose the location in-order to maximise the businesses potential. Carefully choosing an area that draws customers from an entire region, rather than just locally. As Flayvid is a service provider, store traffic is not important, however, the interior display is. Because Flayvid's primary existence is concerned with creating an image, Flayvid themselves need to provide an image to the client that displays strength, abilities, character and professionalism.

The office would accommodate development, production, and corporate responsibilities. The office also serves as a mechanism for bringing talent together to maximise creative and strategic potential.

Long term, it is foreseeable the company will require to attract the services of a wider team, and expand nationally, therefore maximising market potential.

Appendix

Anticipate Change

Flayvid believes that by anticipating change, we are able to respond appropriately.

In planning for change, we take into consideration the following conditions that can affect the business.

Rapid Growth - Flayvid have rapid expansion plans should the business require growth to suit incoming contracts for work.

Technological changes - Flayvid uses technological advances as a competitive advantage.

Socialogical changes - Flayvid's work is based on innovation, demographic and lifestyle trends are evaluated constantly to assure this.

Competitive changes - Flayvid strive to capture and hold sufficient ongoing market share to withstand new competition, and have a strong belief in their marketing and