Business Plan
Essay by 24 • May 21, 2011 • 511 Words (3 Pages) • 892 Views
Skanaus!
'Skanaus!' is a new medium - sized restaurant located in a West London. 'Skanaus!' emphasis will be on traditional Lithuanian food.
'Skanaus!' offers fun place to have great food in a Lithuanian environment. Chef Dalia has a large variety of recipes. 'Skanaus!' forecasts that the majority of purchases will be from the chef's recommendations. Customers will be provided with different unusual menu.
Personnel
Ina Tregolubovaite will be general manager and she will be responsible for all of the finance and accounting functions. Dalia will be chef and there will be chef assistant Lina. They both have 10 years of experience.
Most important to 'Skanaus!' is the financial success which will be achieved through strict financial controls. Additionally, success will be ensured by offering a high-quality service and extremely clean, non-greasy Lithuanian food with interesting twists.
The market and financial analyses indicate that with a start-up expenditure of Ј 77 000, Skanaus can generate Ј 200 000 in sales by year one, Ј 300 000 in sales by the end of year two and produce net profits of 7% on sales by the end of year three. Profitability will be reached by year two.
Objectives
* Sales of Ј 200 000 the first year, Ј 300 000 the second year.
* Personnel costs less than Ј 100 000 the first year, less than Ј 150 000 the second year
* Profitable in year two, better than 7% profits on sales by year three.
Mission Statement
'Skanaus!' is a great place to eat combining an intriguing atmosphere with excellent, interesting food that is also very good for the people who eat there. I want fair profit for the owner and a rewarding place to work for the employees
Start-up Requirements
Expenses:
Legal Ј 1 000
Other Ј 1 000
Total Ј 2 000
Assets needed:
Cash balance on starting date Ј 50 000
Other current assets Ј 25 000
Total requirements Ј 77 000
Funding:
Investment Ј 40 000
...
...