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Business Plan

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Business Plan

One Stop IT Solutions


I. Executive Summary

One Stop IT Solutions is in the process of being formed as a limited partnership company. This plan is written as a guide for starting and managing this new business and will also serve as the basis for a detailed marketing plan. Below are the main ideas of this business plan:

Ш The objectives of One Stop IT are to generate profit and grow at a challenging and manageable rate,

Ш The mission of One Stop IT is to provide businesses with fast and reliable computer hardware, software, e-commerce solutions,

Ш The keys to success for One Stop IT are marketing and networking, responsiveness, quality, and generating repeat customers.

The local market for this business is wide open for new and expanding firms. This business is easy to start, as it requires little up-front capital, and has the potential to be quite lucrative in today's high tech world.

In summary, this plan outlines the way to achieve rapid growth and high net profits over the next three years. Implementing this plan will ensure that One Stop IT Solutions rapidly becomes a profitable venture.

II. The Industry, The Company, and The Products and Services

The Industry

In this era of globalization, majority of successful businesses are becoming networked and most of them want to have a strong web presence. Business people need to find quality vendors of reliable hardware, software, web-service, and tech support. They need to use these tech vendors just like their other professional service suppliers. In Dhaka metropolitan, there are hundreds of computer stores, software companies but unfortunately there aren't that many companies who specialize on providing one-stop tech solutions. One Stop IT plans to capitalize on this idea. One Stop IT seeks to fulfill these needs and become the leader in providing business information technology and solutions under one roof.

The Company

The owner of the company perceived the opportunity for a new computer firm mainly focusing on providing one-stop tech solution. The goal is to start the venture as inexpensively as possible, with no debt financing. The keys to success for the company rely on marketing and networking, responsiveness (being available 24/7 with fast response time), providing quality solutions and building long lasting relationships to generate repeat business.

The Products & Services

The following list represents the various products and services One Stop IT will offer:


One Stop IT will be selling customized workstations according to the customers' needs and wants (from cheap workstations to high-end users). In peripherals, accessories and other hardware, One Stop IT will carry a complete line of necessary items from cables, cartridges, printers, mouse etc.


One Stop IT will be designing and selling several types of accounting, billing, gaming, graphics etc. software according to customer's demands and selling them at competitive price. After successful transaction, One Stop IT will provide buyers of software with free training and troubleshooting.

Tech Support

One Stop IT will have technical assistance available to its customers 24/7.

Networking and Web Solutions

One Stop IT will especially focus on providing network systems and services to small and medium business. The systems include both PC-based LAN systems and minicomputer server-based systems. Services will include design and installation of network systems, training, and support.

In this era of e-commerce revolution, One Stop IT will be providing businesses with domain registration, web design, site maintenance and hosting services and with total e-commerce solution.

III. Market Research and Analysis

One Stop IT's potential customer base is large and diverse. One Stop IT will focus on local markets, small and medium enterprises, with special attention on large business with networking and web needs.

Market Segmentation

We can divide our market in the following segmentations:

1. Personal home users

2. Small Businesses

3. Medium Enterprises

4. Large Businesses

Market Needs

All computer users need support and service. One of the key points of our strategy is the focus on segments that know and understand these needs and are willing to pay to have them filled. The majorr needs that exist in this industry are:

ь Hardware Requirement,

ь Software Requirement,

ь Network Admin,

ь Training,

ь Repair, Technical Assistance, Troubleshooting,

ь Database/Application development,

ь Data Storage,

ь Disaster Recovery,

ь Security/Data Protection,

ь Website design, hosting, maintenance,

ь E-commerce promotion etc.

Market Trends

Three primary market trends seem to be most important in this industry:

q The



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