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Business Plan

Essay by   •  March 26, 2011  •  3,824 Words (16 Pages)  •  1,028 Views

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Services

The Rose Garden will provide its residents quality services to assist them in their daily activities ensuring their utmost comfort and security. We will continuously strive to improve our services by being alert to our residents' needs, keeping abreast of latest industry technologies, trends, and standards, and benchmarking the best practices of our competitors and similar facilities nationwide.

Service Description

The Rose Garden will provide the following quality services to our residents:

§ Three nutritious, home-cooked meals served daily

§ Daily housekeeping and laundry service

§ Weekly linen service

§ Emergency call system

§ 24-hour assistance

§ Transportation services

§ Comfortable multi-purpose lounge with large screen television

§ Telephone/computer and cable television outlets available in each room

§ Basic cable television provided

§ All utilities paid

§ Special activities, including tours, shopping trips, movies, games, etc.

§ Access to a beautiful backyard, including garden and pond

Competitive Comparison

Nobus Care Center

555 N. 6th St.

Breese, IL

12-bed facility

No private rooms (at least two residents per room)

Charges: $50 per day (1,500 monthly)

St. Francis Center for Assisted Living

762 Community Dr.

Belleville, IL 62223

34-bed facility

Private rooms available

Charges: range from $2,259 to $2,784 per month (depending on size of room/apartment

Walnut Park Estates, Inc.

70 S. Park St.

Hoyleton, IL 62803

12-bed facility

No private rooms available (up to four residents per room)

Charges: $1,800 per month

Why The Rose Garden?

§ Occupancy at the above facilities is currently and frequently at 100 percent with lengthy waiting lists

§ Only one of the three competitors offer private rooms and bathrooms and are priced $459 to $984 higher per month

§ The Rose Garden is a 4-bed facility, offering more one-on-one, personalized care and attention

§ Our charge of $1,800 per month for a private room/bathroom and services give our residents much more for their dollar

Sales Literature

Sales literature will consist of brochures. Brochures will be distributed to senior citizen centers and program offices in St. Clair and Madison Counties, as well as a select few retirement communities. They will also be available to visitors in our center.

Sales Strategy

Prospective customers will receive our immediate attention. Becoming thoroughly familiar with future residents, their families, and their individual needs is paramount to making a sale. Our focus will be on what is best for the resident, not just on filling a room. The Rose Garden exists to fill our residents' need to be comfortable, safe and secure. Sincerity and honest is extremely important in gaining and keeping our customers' trust for long-term business relationships.

Sales Forecast

The sales forecast is based on several factors. The first three months in business will be utilized to complete remodeling of our facility, delivery of new furniture and appliances, and stocking our shelves with groceries, linens and such. However, we will immediately start and continue our advertising efforts and reserve rooms for residents prior to opening. Although we are sure rooms will remain full shortly after our doors open, we figured in a cushion (one room vacant for six months) in case residents must be permanently transferred top medical or nursing home facilities. We charge $1,800 per resident (per room).

Sales Forecast

Unit Sales 2007 2008 2009 2010 2011

Resident Charge (Flat Rate) 33 42 42 42 42

Row 2 0 0 0 0 0

Row 3 0 0 0 0

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