Business Plan

Executive Summary

Marois & Fils is a construction company based in St-Bruno specializing in the installation of gyproc. It has survived through the most uncertain period of a new venture, the Start-up phase. The company began with a minimal number of employees and has experienced financial uncertainty. Marois & Fils has now reached a more functional structure, with more employees and more delegation. Now the company is in the Stabilization phase and needs to improve on certain aspects before entering the Growth phase. The aspects of the company that need to be worked on are essentially the divisional structure, the delegating process, the marketing plan and the financial planning.

The new expansion opportunity lies in the home renovation sector. This sector has seen an overwhelming increase in revenue since the late nineties. The increasing cost of purchasing a new home and the aging population, coupled with the increase in disposable income due to the prosperous Canadian economy, has enabled general contractors to make large profits. These profits are what prompted us to expand Marois & Fils’ operations to the home renovation sector.

The company will offer general contractor services to homeowners in need of major renovations and will distinguish itself from its competitors by offering superior service as well as an innovative on-line approach to providing estimates to its potential clientele.

The window and growth opportunities are very present in this industry and Marois & Fils will use its expertise and innovation to gain considerable market share in this growing sector.

Table of Contents

Business Concept p.2

Product/Service p.4

Goal p.6

Objectives p.6

Management team & Human resources p.7

Market analysis p.8

Industry analysis p.10

SWOT analysis p.11

Marketing plan/Target market p.12

Marketing mix p.13

Production/Operations p.15

Start-up funds p.17

Financial assumptions p.18

Financial Breakdown p.19

Cash Flow statement p.20

Income statement p.21

Balance sheet p.22

Loan Schedule p.23

References p.24

Appendix A вЂ" Management Structure Tab 3

Appendix B вЂ" In-Home Estimate Tab 4

Appendix CвЂ" e-Estimate Tab 5

Business Concept

Having a solid reputation in his sector of the industry, the business opportunity is straightforward but needs to be implemented with care. Since Marois & Fils is operating in the residential and commercial sectors of the construction business, the company will expand in other field of general contracting including painting, electric and plumbing fixtures, and finishing. When entering new fields in the same industry, one needs to execute it step by step. Mario knows how the other fields in the construction industry work, but he currently has no employees to provide such new services. The plan is to offer clients a new package from Marois & Fils that contains more steps in the home renovation process. To offer such new services, Mario will need to hire new employees in each new sector he wants to service. As was mentioned in the interview part, when Marois & Fils gets a contract, employees are being sent by Mario on the site in a specific order. This order is based on the task each employee is performing. Currently, the first employee or team of employees being sent to a job are the gyproc installers, followed by the plasterer(s). Once completed, the company’s service has been rendered. What the new expansion will provide is the service of the tasks that precede the installation of the gyproc sheets and on the tasks that succeed the plastering.

This new concept is directly applied to the home renovation sector. The entrepreneur, during the interview, explained that renovating a house can be more lucrative than building a new one. This is so because many homeowners know of Mario’s reputation and choose to pay a premium to make sure that the work is done accordingly. The business opportunity is worthwhile because too often, Mario gets a contract to renovate but has to refer certain parts of the job to other contractors because he is not providing services such as plumbing or painting. Moreover, when a house owner decides that he wants to renovate an important part of his property, he often seeks to hire a contractor who will provide all the needed services to avoid dealing with multiple contractors for the same contract. The business opportunity is thus very interesting but needs to be contained in a more concrete and flexible company structure. In addition, a window of opportunity exists in that more and more homeowners, as we will see in the industry analysis, are choosing to renovate their existing homes instead of purchasing a new one; thus reinforcing the notion that this industry is in fact very lucrative.

The reputation of Marois & Fils, and especially of Mario, is a solid argument in the hiring of the new employees who will provide the new services. Mario offers a pleasant work environment where his employees can trust him and know they are part of a high-quality team. As was previously mentioned, Mario often has to refuse the request of construction workers who are demanding to join the ranks of Marois & Fils. The solution to this issue is to modify the structure of Mario’s venture. If the company starts offering a broader brand of construction services, Mario will not be able to manage all the operations of the company, meet with clients, handle employee payroll, visit job sites and deal with last minute problems and issues. This requires delegating work

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