Bus 360 Disneyland Report
Essay by nn99 • October 22, 2017 • Essay • 1,487 Words (6 Pages) • 954 Views
[pic 1] DISNEYLAND REPORT SUBMISSION#1
| Course: BUS360W E200 Name: Chloe Zheng 301243683 Derek Guo 301244647 Marfy Ma 301267353 Mengdi Ma 301232590 Instructor: Robin Elliott TA: Raymond Zeng Submitted on October 14, 2016 |
The Journalist Questioning Technique
Who?
Who is the main audience for our report addressed?
Who are the other significant secondary audiences that for our report addressed?
Who will give us the reply to our report?
Who are would be willing to consider our recommendations?
Who might oppose against our recommendations?
Who will benefit from our recommendations?
Who is concerned about the changes that Disney will update make?
What?
What is the goal of our report?
What are the safety regulations and standards for Amusement Park?
What is the current public perception of Walt Disney World Resort?
What are the main issues we should address?
What are the benefits of our recommendations to Walt Disney World Resort?
What are the benefits of our recommendations to the Walt Disney Company?
What are the benefits of our recommendations to society?
What is the negative consequence base on our recommendation?
What ethical issues may we have?
What can we learn from other theme parks?
When?
When we need to report to Robert A. Chapek, Chairman of Walt Disney Parks in Orlando, other stakeholders and decision makers?
When should recommendation come in effect?
When will ethical issues exist?
Where?
Where (i.e. at which resorts) can the Disney Company apply our recommendations?
Where should we recommend that Disney begins applying regulations?
Where would the audience want regulations to be applied?
Where to find evidence to support our recommendations?
Where should we consider as areas with high probability of risks in Walt Disney World Resort?
Why?
Why our report benefits the Walt Disney World Resort in Orlando?
Why did we decide on these recommendation?
Why does the Disney resort need to review its safety regulations, since it has always been considered generally safe?
Why should Walt Disney World Resort Orlando take our recommendation?
How?
How will we prepare our report?
How will we identify the best recommendations to benefit Walt Disney World Resort and the Disney organization?
How can we persuade Mr. Chapek, stakeholders, decision makers, and society to accept our recommendations?
How can we effectively use the resources that we found?
How will the company implement our recommendations?
Preliminary Annotated List of Sources
Source #1
Container | Barnes, B. (2016, June 21). At Disney, Gloomy Realities Shadow a Fantasy World. The New York Times. Retrieved from http://www.nytimes.com/2016/06/22/business/media/at-disney-reality-shadows-a-fantasy-world.html?_r=0 |
Information | “Is Disney’s Image Tarnished?” a headline on an investment website asked Monday, with the alligator attack — perhaps the most gruesome incident in Disney’s 45-year history in Florida” (Barnes, 2016). “The company’s stock price is already improving, climbing about 3 per cent since Thursday, when authorities discovered Lane Graves’ body. Blockbuster results for “Finding Dory” at the box office helped, as did the opening of Shanghai Disneyland” (Barnes, 2016). |
Reliability | The author, Brooks Barnes, is an experienced business reporter who has been writing about Hollywood and the Walt Disney Company for The New York Times since 2007. This article was published in The New York Times, an established, reputable source of information, and the second-largest newspaper in circulation. Within the industry, this publication is regarded as a national newspaper of record. Therefore, this article will serve as a reliable source for our report. |
Relevance | This article analyses the influence of deadly accidents at Disneyworld and the resulting negative publicity on the company’s performance. It also analyses how the opening of Shanghai Disneyland has benefitted the Walt Disney Company. The positive effect of the newly opened park counteracted the negative influence of the incident at Disneyworld Orlando, and the Walt Disney Company’s stock price actually went up after the deadly accident occurred. The information presented is relevant to all stakeholders and investors of Disneyworld Orlando and Disneyland theme parks worldwide. |
Recency | This article was published on June 21, 2016, following a deadly incident that occurred in Florida and the opening of Shanghai Disneyland just six days later. It is a relatively recent article, and we can apply it to our report. |
Source#2
Container | Phillips, K., & Zamost, S. (2014). Theme Park Employees Caught in Sex Stings, Child Porn Arrests. The Cable News Network. Retrieved from http://www.cnn.com/2014/07/14/us/theme-park-employees-child-sex-stings/index.html |
Information | “Five Universal Studios employees and two employees from SeaWorld have also been arrested” (Phillips & Zamost, 2014). |
Reliability | This news was reported in the Cable News Network’s (CNN) online publication. Kyra Phillips is a reporter currently working in Headline News. She has 13 years of experience working for CNN. Her investigative reports have won four Emmy Awards. Scott Zamost a senior reporter and producer for CNN Investigations who has won an Investigative Reporters and Editors Award. CNN was launched in 1980, and was the first all-news cable and satellite television channel in America. This is a reputable news source, and so the information in this report is deemed reliable. |
Relevance | This report is relevant because it discusses relatively recent cases regarding 42 Disney, Universal Studios, and SeaWorld employees. These employees had intended to have sex with minors, and many of them were already registered sex offenders before they began working at the theme parks. Most of them were charged for possession of child pornography. The increasing number of employees caught in sex stings indicates that there may be a safety issue for children entering the parks. These cases also indicate that there are likely more sexual predators working at Disneyland, which could give Disney a bad reputation. Vulnerable guests, particularly parents with children, will be aware of the potential threat existing in the theme parks, and may choose to avoid Disney parks. This would have a serious negative impact on Disney’s finances, which would not be favourable for shareholders. We can use the evidence from this to convince shareholders that we should take actions to solve safety issues. |
Recency | This report was published in July 2014, and the investigation has been ongoing since 2006. Thus, the information in this article is recent and applicable to our report. |
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