Boeing Strategic Analysis

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Dynamics of Strategy

• Evaluation of external business environment of Boeing
• A critical assessment of the strategic resource capability (strategic fit)
• Provide detailed recommendations after assessment of the feasibility, acceptability and suitability of Boeing
• A detailed implementation plan

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TABLE OF CONTENTS

1.         INTRODUCTION-------------------------------------------------------------------------------------                03

2.        VISION, MISSION, GOALS, AND OBJECTIVES -----------------------------------------------                03

3.        STRATEGIC ANALYSIS -----------------------------------------------------------------------------                04

3.1         INTERNAL ANALYSIS --------------------------------------------------------------------                04

3.1.1         RESOURCE-BASED VIEW ----------------------------------------------------                04

3.1.2         VALUE CHAIN ANALYSIS -----------------------------------------------------                06

3.1.3         FINANCIAL ANALYSIS ---------------------------------------------------------                07

3.2         EXTERNAL ANALYSIS --------------------------------------------------------------------                08

3.2.1         PEST ANALYSIS ----------------------------------------------------------------                08

3.2.2         PORTER’S FIVE FORCES ------------------------------------------------------                09

3.3         SUMMARY ---------------------------------------------------------------------------------                10

3.3.1         SWOT ANALYSIS ---------------------------------------------------------------                10

3.3.2         KEY STRATEGIC ISSUES ------------------------------------------------------                12

4.        FUTURE STRATEGIC DIRECTION ----------------------------------------------------------------                13

4.1         STRATEGY FORMULATION ------------------------------------------------------------                13

4.2         CRITICAL REVIEW OF FEASIBILITY, ACCEPTABILITY, AND SUITABILITY ------                14

4.3         IMPLEMENTING THE STRATEGY -----------------------------------------------------                15

4.3.1         CHANGE IN COMPANY’S STRUCTURE (PEOPLE’S PERSPECTIVE) --                15

4.3.2         CHANGE MANAGEMENT (PROCESSES’S PERSPECTIVE) -------------                16

4.3.3         CONTROL SYSTEMS -----------------------------------------------------------                16

4.3.4         BALANCED SCORECARD -----------------------------------------------------                16

5.         CONCLUSION ----------------------------------------------------------------------------------------                16

REFERENCES -----------------------------------------------------------------------------------------                18

APPENDIX A:

TABLE 1 – RESOURCE BASED VIEW OF BOEING --------------------------------------------                23

TABLE 2 – VALUE CHAIN ANALYSIS OF BOEING ---------------------------------------------                24

TABLE 3 – PEST ANALYSIS OF BOEING --------------------------------------------------------                25

TABLE 4 – PORTER’S FIVE FORCES ANALYSIS OF BOEING --------------------------------                25

TABLE 5 – SWOT ANALYSIS OF BOEING -------------------------------------------------------                26

TABLE 6 – KEY CURRENT STRATEGIC ISSUES AND THEIR IMPACTS --------------------                27

TABLE 7 – RECOMMENDED STRATEGY TO IMPROVE SCIS -------------------------------                28

TABLE 8 – TYPES OF THE CHANGE -------------------------------------------------------------                28

TABLE 9 – CONTROL SYSTEM --------------------------------------------------------------------                29

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