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Apple Inc. Before and After Steve Jobs

Essay by   •  July 22, 2017  •  Article Review  •  1,019 Words (5 Pages)  •  1,382 Views

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Shinawatra University

Global College International

Kamaladi, Kathmandu

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Research Proposal

On

“Apple Inc. Before and After Steve Jobs”[pic 4][pic 5][pic 6]

Submitted By

Dibas Gaudel

Submitted To

Prof. Dr. John Walsh

11th July, 2017

Table of Content

Executive Summary

1

Introduction

2

Statement of Problem

2

Current Situation

3

Need For Research

3

Research Question and Hypothesis

3

Research Methodology

4

Time Duration

4

Limitations of the Research

5

Executive Summary

Steve Jobs; CEO of Apple is an innovative and hard working person. After the death of the Jobs 79% increase in the stock price of the Apple makes confusion or debate that either the increase in stock price is either because of Steve Jobs legacy or because of new CEO Tim Cook. Tim Cook and his team try to increase the market share. But this case tries to find out the reason of fail to innovate new product by Cook team. This case also tries to find whether Cook strategy after Jobs is good or bad and also find why Jobs always think about future but fail to innovate for future. This case also analyze the problem arises after the death of the Steve Jobs. The finding of this research helps to find whether Apple was success or failure within one year after Steve Jobs death.

 

Introduction

Apple Inc. was established on April 1, 1976. It is an American international corporation that design and manufactures consumer electronic goods like iPhone, iPad, iMac computer etc.

The Apple Inc. has travel through two era that are before Steve Jobs and after Steve Jobs. Jobs was the co-founder, chairman, and CEO of Apple Inc. He builds an empire for Apple that changes the way of living and working life of the people. He works on technology industry, entertainment, and advertisement by using different strategy.

The second era; after the death of Steve Jobs on Oct 5, 2011. Tim Cook was assigned as CEO. One year later Steve Jobs death, the stock price of Apple was closed at $666.80 which is 79% above its price a year ago.

Moreover, the changes in leadership after Steve Jobs change the world of Apple. Here, I am analyzing the two era of Apple that are before Steve Jobs and a year after Steve Jobs’s death.

Statement of Problem

There are several factors that affect the Apple Inc. after Steve Jobs at least in innovation of the company.  Currently profit of the company was increased but change in management affect the various division of the Apple Inc. the new management under Tim Cook has fail to innovate new innovation, and control the team of the Apple. Change in leadership of Apple affects the innovation of the company.

Currently the Apple Int. work on the Steve Jobs project that is iPhone5 which is doing good in market, but the company was fail to launch new product. Tim Cook has failed to introduce new product in market though they work on different roadmap for the product.

Similarly, the change in management and take rest by main team makes some difficulties for the Apple Inc. after Steve Jobs. Steve Jobs tries to do new things in his life but new team suffers from different difficulties though the profit of the company was increased because of Jobs last project iphone5.  

Current Situation

It has been observed that the current situation of Apple Int. after Steve Jobs death do not posses the fundamental innovation skills needed to capture the market. Tim Cook have been to lack the ability to:

  • Innovate new innovation
  • Fail to launch new product on time
  • Change in leadership strategy
  • Most of the management team was silent

If this observation is true then Apple is falling in its duty with respect to Steve Jobs strategy. This failure could affect the both reputation and recruitment efforts of the Tim Cook.

Need For Research

As I found some problem on this case I need to research to whether indeed there are issue and how the issue can be effective for the company.

...

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