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  • Analysis Of How Microsoft Should Spend Its Cash

    Analysis Of How Microsoft Should Spend Its Cash

    Analysis of How Microsoft Should Spend its Cash Microsoft has a nasty problem: figuring out what to do with $31.6 billion in cash. We can picture a sleep-deprived Bill Gates and a red-eyed Steve Ballmer toiling away night after night, trying to get Microsoft out of this predicament. It must be tough. So we decided to help them out by making a few suggestions on how Microsoft should spend its cash hoard. We're going to

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    Essay Length: 998 Words / 4 Pages
    Submitted: January 15, 2011
  • Relationship Marketing

    Relationship Marketing

    Abstract. This paper examines the nature of relationship marketing. The paper questions the mentality on relationship marketing. What can be achieved by relationship marketing and what result will be got from the relationship? The paper looks at the parties involved in the relationship and the aims of both before they enter. What links failure to relationship marketing? A case study examines how a relationship is formed? And maintained? This case study explores the reality of

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    Essay Length: 2,924 Words / 12 Pages
    Submitted: January 15, 2011
  • Analysis: Beyond Mass Production

    Analysis: Beyond Mass Production

    This article discusses the dynamics of Japanese capitalism while focusing on Japanese labor processes and social organization of production. The social organization of production in Japan “has reached a level of development that is postfordist”(122). Postfordist principles are replaced with organization based on teams, flexible production, as well as job rotation. Japan’s ability to cope with technology based economic restructuring is founded on postwar historical forces (i.e.) stakeholder philosophy; which also created a closer association

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    Essay Length: 458 Words / 2 Pages
    Submitted: January 16, 2011
  • Case Analysis - Amgen Inc.

    Case Analysis - Amgen Inc.

    Case Analysis - Amgen Inc.: Planning the unplannable The biotech firm Amgen Inc. gives much attention and time to the planning process. Because the outcomes for a company like Amgen are often very unsure and many employees are quite sceptical about the use of such a planning, the main issue can be described as follows: What is the added value of planning for a fast-growing company in an uncertain and dynamic environment? To address this

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    Essay Length: 1,777 Words / 8 Pages
    Submitted: January 16, 2011
  • Financial Analysis Of Exxon Mobil

    Financial Analysis Of Exxon Mobil

    MKTG 310 Case Write Up Matisse Company Timothy Matisse came to the 4C’s with questions on what he should do with respect to the future of his business. Mr. Matisse is a middleman; the wholesaler for mill companies which produces lumber for local lumberyards, which are his customers. He works with 5 large lumber mills and until recently he was the only one in his area that sold on behalf of these mills. He is

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    Essay Length: 1,372 Words / 6 Pages
    Submitted: January 16, 2011
  • Environmental Analysis

    Environmental Analysis

    Environmental Analysis Introduction This analysis will consist of the identification of the industry in which my organization operates. It is important to identify key macroeconomic variables and their direct effect on the industry. This analysis has two charts that identify the relationship between two main macroeconomic variables and the corresponding industry variables over the last five years. I will also identify operating challenges and opportunities for the industry my organization is involved in. I work

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    Essay Length: 1,055 Words / 5 Pages
    Submitted: January 16, 2011
  • Understanding Budgets: Costs Analysis

    Understanding Budgets: Costs Analysis

    Understanding budgets when understanding is not required on a regular basis can be difficult. Sitting in the Human Resource office all day does not often allow for many budgets to be reviewed though all levels and departments within a company should have the opportunity to examine these documents. At this time, HR officials are confused by the data on budget statements so the best way to help them understand is to explain terminology they may

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    Essay Length: 672 Words / 3 Pages
    Submitted: January 16, 2011
  • Relationship Marketing In Consumer Markets- An Article Review

    Relationship Marketing In Consumer Markets- An Article Review

    ARTICLE REVIEW “Relationship marketing in consumer markets Rhetoric or reality?” By: O'Malley, Lisa; Tynan, Caroline. European Journal of Marketing, 2000, Vol. 34 Issue 7, p797, 19p; (AN 3497728) Synopsis This report is based on the notions of relationship marketing relative to consumer markets This journal article (“Relationship Marketing in Consumer Markets: Rhetorical or Reality”)- focuses on the different aspects of relationship marketing and its effects on the business to consumer markets. This article addresses notions

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    Essay Length: 811 Words / 4 Pages
    Submitted: January 16, 2011
  • Market Analysis - Introduction To Market Share

    Market Analysis - Introduction To Market Share

    Definition Market share can be defined as the percentage of all sales within a market that is held by one brand / product or company. Market share can be measured in several ways. However, the two most important measures are by: - Sales revenue - Sales volume (the number of units sold) Examples of market share Market share information on the UK clothing retail market is summarised below: Position Brand Sales(Ð'Ј'm) Market Share (%) Number

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    Essay Length: 357 Words / 2 Pages
    Submitted: January 16, 2011
  • Ibm' Five Forces Analysis

    Ibm' Five Forces Analysis

    IBM's Five Forces Five forces analyses for the industrial structure analysis tool, describes five kind of competitive abilities, including 1.new entering threat,2.the threat of substitutes,3.the bargaining power of suppliers,4.the bargaining power of buyers, and 5.rivalry between existing competitiors. 1.New entering threat: In an industrial competition condition, not only influenced by the existing industry in the market,but the potential competitor enters the possibility and the intensity also are the consideration key point.The industry newly joining, can

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    Essay Length: 277 Words / 2 Pages
    Submitted: January 16, 2011
  • Google Analysis

    Google Analysis

    Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant

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    Essay Length: 1,253 Words / 6 Pages
    Submitted: January 17, 2011
  • Pricing And Valuation Analysis Of Fixed Rate Mortgages

    Pricing And Valuation Analysis Of Fixed Rate Mortgages

    Pricing and Valuation Analysis of Fixed Rate Mortgages Pyramid Mortgage Finance Company (PMFC) I. Executive Summary Pyramid Mortgage Finance Company (PMFC) originated four balloon mortgages of $500,000, each amortized over 25 years and an original term of 11 years. We have analyzed several elements of these mortgages. Through the analysis, we have identified several issues with the current mortgage portfolio and have offered recommendations. The analysis included appropriate pricing of the mortgages, structure of the

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    Essay Length: 2,662 Words / 11 Pages
    Submitted: January 18, 2011
  • Mba-530 Gap Analysis: Riordan Manufacturing

    Mba-530 Gap Analysis: Riordan Manufacturing

    Analysis: Riordan Manufacturing Introduction This paper introduces an overview of situational analysis, issues and opportunities and end-state vision of Riordan Manufacturing Company that is facing employees’ lower job satisfaction and increased turnover. The current management team focuses on increasing employee motivation and rewards for encouraging workforce environmental performance. The organizational structure of Riordan needs to rapidly change the new strategy by realizing human capital development. The change will affect employees’ behavior or performance based on

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    Essay Length: 1,182 Words / 5 Pages
    Submitted: January 18, 2011
  • Mba-540 Gap Analysis: Lester Electronics

    Mba-540 Gap Analysis: Lester Electronics

    Gap Analysis: Lester Electronics Lester Electronics, Inc (LEI) is a public traded electronic parts distributor to the consumer and industrial small and medium sized original equipment manufacturers, repair facilities and small local distributors throughout Americas and Europe. LEI grew rapidly and added additional product line that use capacitors in both consumer and industrial products. Operating in this way, LEI expected to earn $500 million annually. LEI considers corporate growth that result from mergers to increase

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    Essay Length: 2,138 Words / 9 Pages
    Submitted: January 18, 2011
  • Mba-540 Risk Analysis On Investment Decision

    Mba-540 Risk Analysis On Investment Decision

    Risk Analysis on Investment Decision In Capital Budgeting Simulation, Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI) can be analyzed two mutually exclusive capital investment proposals. Silicon Arts Inc. (SAI) is a four-year-old company, manufactures digital imaging integrated Circuits (ICs) that need to analyze two capital investment proposals to pursue its growth plans. “SAI’s Chairman is planning to increase market share and keep pace with technology, which can be done

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    Essay Length: 1,098 Words / 5 Pages
    Submitted: January 18, 2011
  • Haier Analysis

    Haier Analysis

    Haier How can Haier compete against larger multinationals experienced in advanced country markets? Haier has had the advantages of operating in a very large and fast growing home base which contributed to its rapid growth. Since its foundation, focusing on higher production quality and meeting customer needs to the fullest extend, along with formulating an international expansion strategy; Haier became a dominant player in the global appliances market. Haier’s first international expansion took place in

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    Essay Length: 1,136 Words / 5 Pages
    Submitted: January 18, 2011
  • What Is A Pest Analysis?

    What Is A Pest Analysis?

    Introduction In analyzing the macro-environment, it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs (Kotter and Schlesinger, 1991; Johnson and Scholes, 1993). The “radical and ongoing changes occurring in society create an uncertain environment and have an impact on the function of the whole organization” (Tsiakkiros, 2002). A number of checklists have been

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    Essay Length: 2,221 Words / 9 Pages
    Submitted: January 19, 2011
  • Research And Analysis On Proctor &Amp; Gamble (P&Amp;G)

    Research And Analysis On Proctor &Amp; Gamble (P&Amp;G)

    Executive Summary Procter & Gamble (P&G) is a multinational consumer-product company which operates in nearly 80 countries with more than 300 brands. With its core competency in development and commercialization of products and brands such as Pampers, Tide, and Wella which are part of P&GпÑ--Ð...s 22 billion-dollar brands, P&G has been highly successful in the market with sales of $68 billion and a net profit of $8 billion in 2006. Its aggressive international expansion and

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    Essay Length: 291 Words / 2 Pages
    Submitted: January 19, 2011
  • Marketing Case Analysis

    Marketing Case Analysis

    MKTG 101 вЂ" Principles of Marketing Group 6 Section 5 Professor Bruce Wilson Case 12 Paper Products, Inc. Group Case 1 Prepared by: Vaccarezza, Andrew M Jiang, Benson X Longcrier, Emily N Benson, Brooke E Kalachik, Tatyana Konkel, Meghanne B Lay, Tiffanie N Skinner, David March 21, 2007 TABLE OF CONTENTS Introduction 1 Executive Summary 1 Major Relevant Issues 2 Central Problem 2 Implications 3 Alternative Solutions 4 Recommended Solution 5 Introduction For this case

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    Essay Length: 2,490 Words / 10 Pages
    Submitted: January 19, 2011
  • Avon Case Analysis

    Avon Case Analysis

    What do you do when you have an enormous growth opportunity but can't capitalize on it because your supply chain is in the way? If you're Avon, you embark on a radical transformation-a high-risk venture with no guaranteed returns. Avon is the world's leading direct seller of beauty products, with $6.8 billion in annual revenues. In addition to cosmetics, skin-care products, fragrances, and personal-care products, the company offers a wide range of gift items, including

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    Essay Length: 2,553 Words / 11 Pages
    Submitted: January 19, 2011
  • Handleman Company Case Analysis

    Handleman Company Case Analysis

    HANDLEMAN COMPANY PRESENTED BY: ANDREW VACCAREZZA CARLOS RODRIGUEZ DANIEL SAELEE MIKE GARDNER TABLE OF CONTENTS COMPANY OVERVIEW 3 HISTORY 3 ORIGINAL BUSINESS MODEL 4 Main Idea 4 Middleman in Music Industry: 4 Competitive advantage (differentiation): 4 Business strategy: 4 Innovations: 5 CHANGES TO THE BUSINESS MODEL 5 Overview & Challenges: 5 Complications: 6 Channel of Choice Merchandise Planning: 6 Product Replenishment: 6 Inventory and Distribution Systems: 6 Store Clustering: 7 Downloading of Music: 7 PROBLEM

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    Essay Length: 2,586 Words / 11 Pages
    Submitted: January 19, 2011
  • Ratio Analysis Of Boeing

    Ratio Analysis Of Boeing

    The Boeing Company operates in the industry of aerospace and defense. The largest aerospace company, Boeing is the #2 maker of large commercial jets (behind rival Airbus) and the #2 defense contractor behind Lockheed Martin. The aerospace and defense industry did suffer the effects of a post-9/11 society. Because of the weakened and fearful tourism market, spending on commercial aircraft did decrease. But recently, revenues have improved considerably as travelers are becoming more comfortable with

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    Essay Length: 1,159 Words / 5 Pages
    Submitted: January 19, 2011
  • Swot Analysis

    Swot Analysis

    1 INTRODUCTION BEACHCOMBER HOTELS Beachcomber Hotels, the pioneers and leaders of the Mauritian hospitality industry. The group’s experience and constant drive for perfection make it the ultimate example of excellence Leader of the Mauritian hotel industry Pioneer of the Mauritian hotel industry Beachcomber built the first hotel in Mauritius in 1952. Since then, the company has sustained the development of high-end tourism and has contributed to position Mauritius as one of the most sought after

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    Essay Length: 4,563 Words / 19 Pages
    Submitted: January 19, 2011
  • Apple Ipod - Vipi Analysis

    Apple Ipod - Vipi Analysis

    VIPI вЂ" Value Analysis Value is perceived in different ways, by customers and organisations in relation to the product or service that is provided. The definition of value is what something is worth and the desirability. Also what is gained from the money aspect, and to whether the product or service actually fulfils its purpose. Value has different aspects which include company values; which relates to new innovations, job growth, reducing costs, as well as

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    Essay Length: 1,497 Words / 6 Pages
    Submitted: January 20, 2011
  • Article Analysis

    Article Analysis

    What is so important about Genetically Modified (GM) food? Does it have any negative impact on the human body? Will it be profitable if GM food becomes globalized? According to this research article, “% of processed foods in the US contain some genetically modified ingredients.” Moreover, “60% believed that they had not eaten GM foods during 2006.” (Social Technologies) This is a misconception of the hypothesis. Because of everyone limited understanding of GM food, the

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    Essay Length: 490 Words / 2 Pages
    Submitted: January 20, 2011

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