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  • Industrial Marketing Relations

    Industrial Marketing Relations

    Bedriftsrelasjoner i industriell markedsfшring En sentral del av faglitteraturen innen industriell markedsfшring diskuterer betydningen av bedriftsrelasjoner. En gjenganger i litteraturen er arbeidet til IMP gruppen (1982) som omhandler betydningen av interaksjon i bedriftsrelasjoner og som er med pе е forklare storparten av prosessene og omgivelsene som er med pе е forme en bedrifts relasjoner. Interaksjonsmodellen til IMP Gruppen er bare en mеte е se relasjoner pе. I et forsшk pе е forklare betydningen av relasjoner

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    Essay Length: 5,688 Words / 23 Pages
    Submitted: December 18, 2010
  • Defining Marketing

    Defining Marketing

    Defining/Importance of Marketing Introduction When most people think of marketing the first thing that probably pops into their mind is some advertisement on TV or a commercial they listened to on the radio. However, knowing what exactly is marketing and why it is important helps fill in the gap before the advertisement or commercial was aired and the intent behind producing it in the first place. The intent and importance marketing and how it contributes

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    Essay Length: 922 Words / 4 Pages
    Submitted: December 18, 2010
  • National Student Marketing

    National Student Marketing

    1. Identify quality control procedures for accounting firms that might have resulted in Peat Marwick avoiding the problems it experienced on the NSMC engagements. Do accounting firms presently employ these procedures? Peat Marwick should have asked Arthur Anderson of the reason why they resigned the audit of NSMC. Instead of asking "the question" they asked them "whether there was any reason it should not accept NSMC as an audit client." And they relied that there

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    Essay Length: 1,262 Words / 6 Pages
    Submitted: December 18, 2010
  • Tattoos And The U.S. Market: An Introduction

    Tattoos And The U.S. Market: An Introduction

    Artistic Balance: Tattoos and the U.S. Economy Tattoos hold a unique position in the U.S. market in many respects. First, of course, being that the end consumer doesn't receive any kind of consumable product, but rather a specific and permanent alteration of their skin and surrounding tissue. Second, as a somewhat direct result of the first, the tattoo market in one city is completely independent from the market in any other city. Indeed, because a

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    Essay Length: 281 Words / 2 Pages
    Submitted: December 19, 2010
  • B2b Marketing Vs. B2c Marketing

    B2b Marketing Vs. B2c Marketing

    Introduction In an ever-changing world, the way of doing business has dramatically evolved to accommodate the needs of the global market. Before the introduction of technology the traditional way of doing business was precisely through brick and mortar buildings. However, since the Internet, business has changed the way they reach new and existing customers. The use of the web has given businesses the capability to invade additional markets. B2B and B2C are two major categories

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    Essay Length: 1,089 Words / 5 Pages
    Submitted: December 19, 2010
  • Culture In Marketing

    Culture In Marketing

    Thompson 4th Edition International Marketing Strategy Isobel Doole and Robin Lowe Social and Cultural Factors Social and cultural factors influence all aspects of consumer and buyer behaviour. The difference between these factors in different parts of the world can be a central consideration in developing and implemting international marketing strategies. Social and cultural forces are often linked together whilst meaningful distinctions between social and cultural factors can be made in many ways by the

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    Essay Length: 4,708 Words / 19 Pages
    Submitted: December 19, 2010
  • Day Spa Marketing

    Day Spa Marketing

    Task Analysis Task Responsibility Contingency Plan/Focus Points Conduct a market Survey to explore the demand for Buffet Catering Business Manager Have a couple of marketing Companies, in case results are not satisfying. Follow strict deadlines Devise Marketing Strategy Business Manager/Restaurant Manager Have a mix of marketing vehicles like print, radio, media, hotels. Devise Operational plan Business Manager/Restaurant Manager Have Contingency plans for each and every action Organize Finance and Budgeting Business Manager/Restaurant Manager Preparing

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    Essay Length: 284 Words / 2 Pages
    Submitted: December 19, 2010
  • Planned Parenthood Vs. Caey (1992)

    Planned Parenthood Vs. Caey (1992)

    Planned Parenthood vs. Casey (1992) In Planned Parenthood vs. Casey, a Supreme Court case which took place in 1992, five provisions of the Pennsylvania Abortion Control Act of 1982 were being challenged as unconstitutional under another case, Roe vs. Wade. Roe Vs. Wade was the case that first recognized a constitutional right to abortion a legal liberty under a clause in the Fourteen Amendment. The five provisions being challenged were the "informed consent" rule, the

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    Essay Length: 903 Words / 4 Pages
    Submitted: December 19, 2010
  • Managing Diversity Using A Strategic Planned Change Approach

    Managing Diversity Using A Strategic Planned Change Approach

    Managing diversity using a strategic planned change approach Earnest Friday, Shawnta S. Friday The Authors Earnest Friday, Management in the College of Business Administration, Florida International University, Miami, Florida, USA Shawnta S. Friday, School of Business and Industry at Florida A&M University, Tallahassee, Florida, USA Abstract Many organizations have implemented various types of initiatives within the last few decades in an effort to deal with diversity. A possible missing vinculum (link) between how an organization

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    Essay Length: 6,031 Words / 25 Pages
    Submitted: December 19, 2010
  • Marketing Dell

    Marketing Dell

    Marketing and its role in the corporation Marketing deals with identifying and meeting human and social needs. (Kotler 3) In shortest words, marketing is ÐŽomeeting needs profitablyÐŽ±. People have needs for all kinds of stuffs and services, and to find out what people need and then satisfy their needs is what a business do. In exchange for the products and services provided, businesses get profits. According to American Marketing Association, ÐŽomarketing is an organizational function

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    Essay Length: 2,320 Words / 10 Pages
    Submitted: December 19, 2010
  • Business Plan

    Business Plan

    Because they are currently the only travel agency focused on European adventure vacations that is located in the Seattle area, Northwind Traders has a substantial opportunity to dominate the region. In order to maintain and improve their current position in the region, they will need to invest in a Web site, as well as database software and systems, and in refurbishing the shop premises. Northwind Traders maintains the following advantages over existing competition: ongoing support

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    Essay Length: 8,451 Words / 34 Pages
    Submitted: December 19, 2010
  • Marketing Mix

    Marketing Mix

    Marketing Mix Paper The marketing mix are the components that a company puts together to satisfy a target group. The four elements of the marketing mix are product, place, price, and promotion. They are also known as the four P's. It is important for a company to have a good understanding of the marketing mix. Each element is important when developing a marketing plan. The product "What you are trying to sell to the customer?"

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    Essay Length: 543 Words / 3 Pages
    Submitted: December 19, 2010
  • Whole Foods Market

    Whole Foods Market

    Whole Foods Market Case Study I. History/Introduction Whole Foods Market was founded 1980 in Austin, Texas by three businessmen who felt that the natural food industry was ready for a supermarket setup. Two separate individual companies, Safer Way Natural Foods and Clarksville Natural Grocery, formed Whole Foods Market. After 27 years of operation, the company has come a long way. Today Whole Foods Market is the leading retailer of natural and organic foods, with 194

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    Essay Length: 2,227 Words / 9 Pages
    Submitted: December 19, 2010
  • Friar Tucker Galleria Implementation Plan

    Friar Tucker Galleria Implementation Plan

    IMPLEMENTATION PLAN FOR FRIAR TUCKER GALLERIA PROJECT Implementation Plan for Friar Tucker Galleria Project Student Name University of Phoenix Implementation Plan for Friar Tucker Galleria Friar Tucker International (FTI) has decided to use Atoll Solutions as the builder for its Galleria project. Galleria will be an entertainment hub with a multi-screen theater, sports facilities (bowling alley, pool tables, and fitness center), shopping mall, cafй, showrooms, and facility rentals. Implementing such a plan can be a

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    Essay Length: 2,805 Words / 12 Pages
    Submitted: December 19, 2010
  • Marketing Mix

    Marketing Mix

    Marketing Mix Paper MKT 421/ Marketing Instructor: Ellen Thomas Sharron Milne January 29, 2007 Marketing Mix Paper Introduction Purpose: Organizations use elements of the marketing mix like a chef uses the elements of a recipe. If an element of a recipe were used alone, the end product would not taste very good, but if the elements are used in the right proportions, the recipe works. Organizations use the elements of the marketing mix in the

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    Essay Length: 1,425 Words / 6 Pages
    Submitted: December 19, 2010
  • Marketing Mix

    Marketing Mix

    Marketing Mix Paper Introduction Purpose: Organizations use elements of the marketing mix like a chef uses the elements of a recipe. If an element of a recipe were used alone, the end product would not taste very good, but if the elements are used in the right proportions, the recipe works. Organizations use the elements of the marketing mix in the same manner. The purpose of this paper is to describe the elements of the

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    Essay Length: 1,416 Words / 6 Pages
    Submitted: December 19, 2010
  • Fedex Strategic Planning

    Fedex Strategic Planning

    Federal Express, which is now called FedEx, is one of the nation's courier firm that offers overnight courier, heavy freight, ground, logistics, and document copying services. FedEx strategic planning defines how and what the organization expects to do to reach its vision. The mission statement, operating strategy and values of FedEx are going to be the discussion focus of this section of the paper. The mission statement of FedEx is to provide access to a

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    Essay Length: 411 Words / 2 Pages
    Submitted: December 19, 2010
  • Kellogs Internet Marketing

    Kellogs Internet Marketing

    Kellogs Internet Marketing Kellogg's strategy was to produce a web site provided specific product line and brand information to interested consumers. The page displays particular product descriptions, nutrition information, and recipes. Provided as well are company contacts allowing direct consumer response. Corporation facts and financial statements are also available. The overall goal of these sites are to reinforce the brand images portrayed by the companies' other advertisements, such as, television commercials, radio spots and print

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    Essay Length: 785 Words / 4 Pages
    Submitted: December 20, 2010
  • Cousutling Company Business Plan

    Cousutling Company Business Plan

    Table of content 1.0 Executive Summary 1.1 Business concept------------------------------------------------------------------2 1.2 Current situation-------------------------------------------------------------------2 1.3 Key success factors---------------------------------------------------------------3 1.4 Financial situation/needs---------------------------------------------------------3 1.5 Financial consideration-----------------------------------------------------------3 2.0 Vision 2.1 Vision statement-------------------------------------------------------------------4 2.2 Milestones--------------------------------------------------------------------------5 3.0 Market Analysis 3.1 Summary---------------------------------------------------------------------------5 3.2 The Market and Segments-------------------------------------------------------6 3.3 Market trend-----------------------------------------------------------------------7 3.4 SWOT-------------------------------------------------------------------------------7 3.5 Advertising-------------------------------------------------------------------------8 3.6 Product/Services-------------------------------------------------------------------8 3.7 Price list-----------------------------------------------------------------------------9 3.8 Sales forecast-----------------------------------------------------------------------9 3.9 Cost of service---------------------------------------------------------------------9 4.0 Strategy and Implementation 4.1 Strategy----------------------------------------------------------------------------10 4.2 Competitive Analysis------------------------------------------------------------10 5.0 Financial Plan 5.1 Start up cost-----------------------------------------------------------------------12

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    Essay Length: 2,469 Words / 10 Pages
    Submitted: December 20, 2010
  • Harley Davidson Marketing

    Harley Davidson Marketing

    Never before has any organization ever had such brand recognition as the shield and bar of Harley Davidson. There are hundreds, probably thousands of biceps, ankles, backs and shoulders permanently branded with the easily identifiable logo. These people pay money to have their bodies tattooed with this emblem, when the company should be paying them to advertise their company. HISTORY OF THE COMPANY AND PRODUCT Harley Davidson Company is the largest United States motorcycle

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    Essay Length: 2,039 Words / 9 Pages
    Submitted: December 20, 2010
  • Career Plan

    Career Plan

    My future employment plans include government with the office of Veterans Affairs. I am interested in this company because I am a veteran and I believe in the job that they do for us. I know that at the most, I need to have an MBA to have a position as a director within the facility. At present, I am unsure if I want to proceed in getting a Ph.D. in Business Administration. However, I

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    Essay Length: 255 Words / 2 Pages
    Submitted: December 20, 2010
  • Marketing Mix

    Marketing Mix

    Marketing Mix Steve Zimmerman Marketing 421 Andrew Thraen April 24, 2007 Marketing Mix In order for a company to achieve their marketing objectives they need to have a strategy that includes different marketing elements. One of these elements is the marketing mix. The marketing mix is a combination of elements used in the sale of a product. The marketing mix is centered on combining elements to create a successful marketing mix that will increase sales.

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    Essay Length: 1,296 Words / 6 Pages
    Submitted: December 20, 2010
  • Fiscal Plan For Darfur

    Fiscal Plan For Darfur

    Fiscal Policy for Darfur Darfur is a region located on the western side of Sudan. Darfur is plagued by such things as unemployment, diseases and by far the biggest is genocide. Also drought, desertification, and overpopulation are destroying the people of Darfur. If the Sudanese conflict was over and the city was looking to rebuild its economy there would be several proposals that the United States could imply. One major component that the U.S. could

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    Essay Length: 334 Words / 2 Pages
    Submitted: December 20, 2010
  • Cultural Differences In Internet Marketing

    Cultural Differences In Internet Marketing

    iffCultural Differences in International Marketing Cultures around the world differ in ways that are fundamental to how all aspects of business are conducted and the international marketer must be sensitive to them. Fons Trompenaars, an expert in cross-cultural management, describes the kinds of dilemmas these differences pose and looks at ways of resolving them The impact of culture has long been recognised by marketing professionals in organisations that operate internationally. The necessity of understanding local

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    Essay Length: 3,394 Words / 14 Pages
    Submitted: December 20, 2010
  • How Stock Market Prices Affect Us?

    How Stock Market Prices Affect Us?

    Don't expect fireworks in your investment portfolio between now and the end of the year. Slower growth in the economy and profits, plus the move higher in interest rates, leaves limited scope for eye-popping returns. Stocks are still the best bet over the long term, but their upside potential in the near term is fading after a gain of about 5% so far this year and a robust rally over the past 12 months. Look

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    Essay Length: 598 Words / 3 Pages
    Submitted: December 20, 2010