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  • Marketing Plan

    Marketing Plan

    Bacardi-Cola: Marketing Plan Table of Contents Introduction ....................................................................................................3 History ..........................................................................................................5 Product Description.......................................................................................... 7 SWOTT Analysis............................................................................................. 8 Market Research.............................................................................................. 9 Segmentation .................................................................................................11 Target Market ................................................................................................15 Differentiation ................................................................................................17 Positioning....................................................................................................17 Stage of the Product Life Cycle............................................................................18 Marketing Mix ...............................................................................................20 Product ...............................................................................................20 Place.................................................................................................. 23 Price ..................................................................................................23 Promotion............................................................................................ 26 Budget..........................................................................................................31 Controls....................................................................................................... 32 Conclusion....................................................................................................34 References.................................................................................................... 35 Introduction Marketer Corporation has been recruited by Bacardi Corporation to help them design a new product in the ready to drink (RTD) and flavored alcoholic

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    Essay Length: 8,450 Words / 34 Pages
    Submitted: March 16, 2011
  • Business Enity

    Business Enity

    The first step for the former three employees of the ChipeX, Inc. is writing a vision and scope document to present to the proposed project stakeholders. Unfortunately, it is not always immediately obvious who those stakeholders are going to be. However, in this scenario the former employees have identified venture capitalists that are willing to receive whatever financing is needed to manufacture the chip, provided they take 51% of the ownership interest. Venture capital is

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    Essay Length: 961 Words / 4 Pages
    Submitted: March 16, 2011
  • Strategic Management And Business Policy

    Strategic Management And Business Policy

    Economics in a Global Environment Instructor: Ramin Maysami BUS305-0504B-24 Unit 1 IP - 1 Introduction to Economics Nathaniel Davis November 16, 2005 "A person has a comparative advantage at producing something if he can produce it at lower cost than anyone else. Having a comparative advantage is not the same as being the best at something. In fact, someone can be completely unskilled at doing something, yet still have a comparative advantage at doing

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    Essay Length: 281 Words / 2 Pages
    Submitted: March 17, 2011
  • A Case In Business Ethics:She Stoops To Conquer

    A Case In Business Ethics:She Stoops To Conquer

    If I were Jean Fanuchi, I would feel bad about my decision. I wouldn't want my every move and word being monitored so I assume my employees wouldn't either. After all people are prone to do a lot of things when they're alone which they wouldn't otherwise do. Knowing someone has witnessed you doing something in private is embarrassing for both parties. And if only the viewer knows, it can still create uncomfort and tension.

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    Essay Length: 299 Words / 2 Pages
    Submitted: March 17, 2011
  • Marketing Plan: San Miguel Cigarettes

    Marketing Plan: San Miguel Cigarettes

    Overview of the Industry With a smoking population of over 38 million strong (or 47% of the total Philippine population), the cigarette industry proves promising to enter into. Having one of the highest smoking prevalences among East Asia Pacific countries, the industry bears the contradiction of having a steeping demand despite an ever-emergent poverty crisis. The Philippine cigarette industry has thus far experienced unprecedented growth; from 67,851.11 million sticks in 1997, the cigarette industry totaled

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    Essay Length: 9,876 Words / 40 Pages
    Submitted: March 17, 2011
  • Business

    Business

    I. INTRODUCTION The wireless telecommunications industry has exploded during the past few years, as consumers who need instant information and don't have access to a wired port have upped the demand for these services. AT&T has been a major telecommunications provider in the United States since the inception of the telephone in 18, and continues to exhibit it's presence in the fast-growing wireless communications industry2. This report will provide detailed, pertinent information on the role

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    Essay Length: 2,602 Words / 11 Pages
    Submitted: March 17, 2011
  • Fundraising Plan

    Fundraising Plan

    Face-to-Face Advocates: Cleveland Rape Crisis Center: Fundraising Proposal The Cleveland Rape Crisis Center (CRCC) is a social change nonprofit organization fundamentally based on serving all survivors and their supporters after a sexual assault experience, through superior direct services, advocacy, education, training and activism. The CRCC which began as a 24-hour hotline organization has grown to become an established two prong organization that provides specialized assistance to survivors and their families, through medical, legal, emotional support

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    Essay Length: 1,762 Words / 8 Pages
    Submitted: March 18, 2011
  • Microsoft Business Strategy

    Microsoft Business Strategy

    Microsoft Project Summer 2006 BUS 597A INTRODUCTION In 19, Bill Gates and Paul Allen created a company called Microsoft. More than thirty years later, Microsoft is a leader in the field of computer programming. Gates and Allen both had big plans for their company and came up with different ways of managing people and products in order to create possibly the most effective and versatile workforce of any corporation in existence. To study Microsoft's

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    Essay Length: 3,193 Words / 13 Pages
    Submitted: March 18, 2011
  • Urban Planning

    Urban Planning

    A well planned town is characterised by: Character A place with its own identity To promote character in townscape and landscape by responding to and reinforcing locally distinctive patterns of development, landscape and culture. Continuity and enclosure A place where public and private spaces are clearly distinguished To promote the continuity of street frontages and the enclosure of space by development which clearly defines private and public areas. Quality of the public realm A place

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    Essay Length: 1,416 Words / 6 Pages
    Submitted: March 18, 2011
  • Marketing Plan:

    Marketing Plan:

    Marketing Plan: Crushendo Juices at WineMakers West Table of Contents The New Paradigm 4 New Product 5 Market Evaluation 6 SWOTT ANALYSIS 8 Target Market 9 Factors of Influence 11 Product Attributes 13 Product Positioning and Differentiation 15 Strategy 16 Tactics & Tools 18 Product Life Cycle 20 Marketing Mix Summary 21 Budget 22 Monitoring and Control 23 Conclusion 24 References 26 Marketing Plan: Crushendo Juices at WineMakers West Fermentation is a basic process that

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    Essay Length: 7,562 Words / 31 Pages
    Submitted: March 18, 2011
  • Marketing Plan Basics

    Marketing Plan Basics

    The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan: Ð'* forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions. Ð'* forces the marketing personnel to look externally in order to fully understand

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    Essay Length: 8,924 Words / 36 Pages
    Submitted: March 18, 2011
  • Effective Communication In Business Meetings

    Effective Communication In Business Meetings

    Effective Communication in Business Meetings Effective communication in business meetings consists of several factors. Careful planning and preparation are essential to maximizing meeting effectiveness. The people who participate in meetings usually have a very hectic schedule. People may be more willing to become involved in meetings, if they know their time will be well spent. There are several key factors that play a part on how to effectively conduct business meetings; such as; planning, use

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    Essay Length: 2,350 Words / 10 Pages
    Submitted: March 18, 2011
  • Business Entity Regulations Paper

    Business Entity Regulations Paper

    Business Entity Regulations Paper Although the Commonwealth of Virginia recognizes many different business entities, this paper will focus on limited partnerships. A limited partnership is a form of business entity that is similar to a partnership, but there are limited partners in addition to general partners. The limited partnership is similar to a general partnership, except that in addition to one or more general partners, there are one or more limited partners who have liability

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    Essay Length: 750 Words / 3 Pages
    Submitted: March 18, 2011
  • Services Marketing Plan For Dnm Design Studio

    Services Marketing Plan For Dnm Design Studio

    Executive Summary DNM is a designer / tailor-made service provider for a wide range of casual and formal wear. DNM will create a prototype from a list of specifications and personality profile along with line of work from the customer, or from DNM's technical background. Once the custom designs are made the customer can then choose from the array of product available and customized for them and choose made to orders. This service is useful

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    Essay Length: 2,738 Words / 11 Pages
    Submitted: March 19, 2011
  • My Home Australia Imc Plan

    My Home Australia Imc Plan

    1.0 Introduction The endeavour of this report is to serve as an extension or complementary alternative for the original My home Australia marketing plan. It is essentially a integrated marketing communications plan which addresses the objectives of brand awareness and brand preferences for the business "My Home Australia". This report will outline several advertising and promotional strategies designed to achieve these objectives. Lastly a budget and schedule of implementation is presented. 1.1 Company profile My

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    Essay Length: 3,561 Words / 15 Pages
    Submitted: March 19, 2011
  • Plan For Creating Change

    Plan For Creating Change

    Freydia, a 27 year old drug addicted mother wants to regain custody of her children. Freydia has a documented drug problem and is currently seeking to enter a drug treatment program and regain custody of her children. There are several things that are going to have to happen in order for Freydia to regain custody of her children as she wishes. She will have to enter a drug rehabilitation program, successfully finish the drug treatment

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    Essay Length: 604 Words / 3 Pages
    Submitted: March 20, 2011
  • Project Plan For Whitbread World Sailboat Race

    Project Plan For Whitbread World Sailboat Race

    Running head: PROJECT PLAN FOR WHITBREAD WORLD SAILBOAT RACE Project Plan for Whitbread World Sailboat Race Adrian D Brown University of Phoenix Project Plan for Whitbread World Sailboat Race In several months from now, on a misty spring morning the waters around London will be invaded by sleek designs of the latest sailboats technology has to offer. Approximately 14 countries will converge on the United Kingdom to participate in the Whitbread World Sailboat Race. One

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    Essay Length: 2,996 Words / 12 Pages
    Submitted: March 20, 2011
  • Strategic Planning

    Strategic Planning

    What is Strategic Planning? Simply put, strategic planning determines where an organization is going over the next year or more and how it's going to get there. Typically, the process is organization-wide, or focused on a major function such as a division, department or other major function. (The descriptions on this page assume that strategic planning is focused on the organization.) How to Get a Feel for Strategic Planning -- There's No Perfect Way to

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    Essay Length: 1,071 Words / 5 Pages
    Submitted: March 20, 2011
  • Salty's Restaurant

    Salty's Restaurant

    Growth and Functional Strategy Salty's on the Columbia's mission is "A legendary, unbridled passion for perfection"(Salty's. com). Their functional strategy directly correlates to Salty's mission and "corporate vision", and is the most influential statement in regards to how Salty's makes decisions in all areas of business growth. Functional Strategy A functional strategy is "the approach taken by a functional area to achieve corporate and business unit objectives and strategies by maximizing resource productivityÐ'...concerned with developing

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    Essay Length: 503 Words / 3 Pages
    Submitted: March 20, 2011
  • How To Do Business In Argentina

    How To Do Business In Argentina

    A. HOW TO DO BUSINESS IN ARGENTINA International Management April 20, 2006 B. Summary The main goal for the project "How to do business in Argentina" was to show how a Multinational Company must approach different aspects like government, laws, society, culture and infrastructure when facing the challenge of doing business in other countries. First, we will do a short review of some important background aspects such as its geography, its localization and main geographical

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    Essay Length: 3,650 Words / 15 Pages
    Submitted: March 21, 2011
  • Guide For Writing A Marketing Plan

    Guide For Writing A Marketing Plan

    THE MARKETING CONCEPT GUIDE FOR WRITTEN ASSIGNMENTS All marketing subjects place great emphasis on the development of written and oral communications skills. This section sets out style guidelines for written assignments for use in this subject (HBM110). The Harvard style of referencing is required for all written assessments submitted for HBM110. The library has also published a useful guide (free from the information desk) titled “How to find out Bibliographies and Footnotes” вЂ" this information

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    Essay Length: 3,261 Words / 14 Pages
    Submitted: March 21, 2011
  • Flight Plan

    Flight Plan

    CHARTER of GREENWOOD FLYING SCHOOL LTD SEPTEMBER 2003 Contact Person: Craig Hunter, General Manager Email: craig@greenwood.co.nz PO Box 72 744, Papakura, Auckland, NZ Website: http://www.greenwood.co.nz GREENWOOD FLYING SCHOOL CHARTER SEPTEMBER 2003 In compliance with the Tertiary Education Commission's guidelines, the Charter of Greenwood Flying School comprises its: 1. Mission 2. Special Character 3. Contribution to Canada's identity and economic, social and cultural development 4. Contribution to the Tertiary Education System as a whole 5. Approach

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    Essay Length: 2,257 Words / 10 Pages
    Submitted: March 21, 2011
  • Evolution Of Business

    Evolution Of Business

    Evolution and Revolution as Organisations Grow 17th October 2006 * Five phases of development - calm period ending in management crisis. * Problems rooted in history (past decisions). Organisations are too forward looking and overlook where it has been and where it is now. * Inability of management to understand development problems can result in the company remaining static. * Evolution - prolonged periods of growth. * Revolution - substantial confusion and disturbance. * Management's

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    Essay Length: 450 Words / 2 Pages
    Submitted: March 22, 2011
  • Career Plan

    Career Plan

    As a kid I wanted to be a lot of things, such as police officer and a doctor and so on and so forth. But as I grew older I tried to be more realistic with my career direction. I've realized that I want to do something with computers. I'm interested in design and graphics programs. At the moment I have a program I use to make banners, animated graphics and web layouts. It's something

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    Essay Length: 362 Words / 2 Pages
    Submitted: March 22, 2011
  • Business

    Business

    WH Smith aims WH Smith main aim will be to provide a good service to all customers, while providing an acceptable return for its shareholders. WH Smith has a key phrase which WH Smith basis its business around, `Creating value for customers to earn their lifetime loyalty`. WH Smith listen to the customers needs better than any other business, as they provide an excellent service (customer service). This would help retain customers and gain a

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    Essay Length: 1,376 Words / 6 Pages
    Submitted: March 22, 2011