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Last update: May 12, 2015
  • Avon Marketing Channel

    Avon Marketing Channel

    History of Avon Avon was founded in 1886 as the California Perfume Company by a book salesman named Mr. David McConnell. He got the idea of opening this company when he discovered that the rose oil perfumes he was giving away with the books were the ...

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    Essay Length: 942 Words / 4 Pages
    Submitted: October 29, 2010
  • Flavored Mineral Water Strategy - Japanese Market

    Flavored Mineral Water Strategy - Japanese Market

    South Beach Company (SoBe) Flavored Mineral Water Strategy - Japanese Market INTRODUCTION: South Beach Beverage Company, SoBe, makes and markets herbal enhanced beverages. These beverages, called "healthy refreshments" have been designed to ...

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    Essay Length: 3,167 Words / 13 Pages
    Submitted: October 29, 2010
  • Bank Failures

    Bank Failures

    http://www.worldnewsstand.net/2001/article/bank_failures.htm Bank Failures We have written before about the remarkable ability of banks to create money when making loans, and of their equally remarkable ability to multiply these newly created-from-nothing ...

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    Essay Length: 1,196 Words / 5 Pages
    Submitted: October 30, 2010
  • Fedex Marketing Mix

    Fedex Marketing Mix

    FedEx Marketing Mix Federal Express is an ...

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    Essay Length: 739 Words / 3 Pages
    Submitted: October 30, 2010
  • Marketing External Environments

    Marketing External Environments

    ... that affect customers, and if a marketing team is good they will take all of them into consideration. Demographics: Defined as: The characteristics of human populations and population segments, especially when used to identify consumer markets.

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    Essay Length: 628 Words / 3 Pages
    Submitted: October 31, 2010
  • B2b Vs B2c Marketing Differences

    B2b Vs B2c Marketing Differences

    B2B vs. B2C Marketing Differences Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business ( ...

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    Essay Length: 807 Words / 4 Pages
    Submitted: October 31, 2010
  • Goblin Market

    Goblin Market

    ... Christina Rossetti's "Goblin Market." Obvious themes might be & ...

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    Essay Length: 631 Words / 3 Pages
    Submitted: October 31, 2010
  • Undercover Marketing

    Undercover Marketing

    Undercover Marketing Undercover Marketing is an unconventional strategy used to attract consumers. It is where the consumer doesn't realize they're being marketed to. The goal of any undercover campaign is to generate a "buzz" about a ...

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    Essay Length: 616 Words / 3 Pages
    Submitted: October 31, 2010
  • Marketing Differences Between B2c And B2b Websites

    Marketing Differences Between B2c And B2b Websites

    Differences in Marketing for B2C and B2B Sites March 27, 2006 Differences in Marketing for B2C and B2B Sites Introduction Marketing in an electronic-business/commerce (e-business/e-commerce) arena today is truly no different than the ole 'brick and ...

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    Essay Length: 1,477 Words / 6 Pages
    Submitted: October 31, 2010
  • Marketing

    Marketing

    Even though Coca-Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-consciousness of the market could have a serious affect. Of course, both Coke and Pepsi have already diversified into these markets, allowing them to ...

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    Essay Length: 321 Words / 2 Pages
    Submitted: October 31, 2010
  • Online Banking

    Online Banking

    Online Banking Introduction The World Wide Web has changed our culture in so many ways. People are able to do so many activities over the World Wide Web, it is unbelievable. You can pursue a degree through online universities, communicate with users ...

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    Essay Length: 2,776 Words / 12 Pages
    Submitted: November 1, 2010
  • Marketing Myopia

    Marketing Myopia

    Marketing Myopia is a term used in marketing that describes and unnecessarily common ...

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    Essay Length: 260 Words / 2 Pages
    Submitted: November 2, 2010
  • Centrust Bank

    Centrust Bank

    CenTrust Bank Scandal CenTrust, first called Dade Federal Savings and Loan, was founded in 1934 during the Great Depression and eventually became a stalwart of the South Florida business establishment. By the early 1980s, Miami had a corporate community ...

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    Essay Length: 1,245 Words / 5 Pages
    Submitted: November 2, 2010
  • Beer Industry Marketing Analysis

    Beer Industry Marketing Analysis

    CUTIVE SUMMARY This paper discusses the potential profitability of the beer industry. II. INTRODUCTION The Beer makes up most of the alcoholic beverage industry, with a 74% volume in 2002 (Alcoholic Beverages, 2005). The production of beer around the ...

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    Essay Length: 2,134 Words / 9 Pages
    Submitted: November 2, 2010
  • Marketing

    Marketing

    ... Online Selling Lesson 5B: The Marketing Plan Unit 5 wraps up the promotional techniques with personal and online selling, then calls on you to pull it all together for your project with a final Marketing Plan in place of a final ...

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    Essay Length: 1,990 Words / 8 Pages
    Submitted: November 3, 2010
  • Market Analysis Stratergy

    Market Analysis Stratergy

    MARKET ANALYSIS 1.1 MAREKT SIZES AND TRENDS The market for the product can be divided into two segments: the Consumer and the Business Segments. Within the consumer and Business segments, it can be further segmented into four different sub-segments each, ...

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    Essay Length: 10,477 Words / 42 Pages
    Submitted: November 3, 2010
  • Market Pricing

    Market Pricing

    Executive Summary Price is said to be the biggest factor in the marketing mix. If the price is not right, then the product will not sell. Consumers feel that they have to get something back, such as an intrinsic value from the products. Pricing is affixed ...

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    Essay Length: 550 Words / 3 Pages
    Submitted: November 3, 2010
  • Marketing Rules

    Marketing Rules

    ... with insight on what Guerrilla Marketing is. The main idea of Guerrilla Marketing is to try and get ...

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    Essay Length: 2,033 Words / 9 Pages
    Submitted: November 4, 2010
  • The Cellphone: Means Of Communicating And Banking?

    The Cellphone: Means Of Communicating And Banking?

    The Cellphone: Means of Communicating and Banking? Who in America or around the world does not have a cell phone to communicate with nowadays? Cell phones are used to communicate internationally and locally. Cell phones are already used to download music, ...

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    Essay Length: 804 Words / 4 Pages
    Submitted: November 4, 2010
  • Hispanic Marketing

    Hispanic Marketing

    Executive Summary "Latinos are changing the way the country looks, feels, and thinks, eats, dances, and votes. From teeming immigrant meccas to small-town America, they are filling churches, building businesses, and celebrating this Latin heritage ...

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    Essay Length: 4,463 Words / 18 Pages
    Submitted: November 4, 2010
  • Marketing Communications Plan

    Marketing Communications Plan

    ... services to be promoted, the marketing and communications objectives to be ...

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    Essay Length: 1,498 Words / 6 Pages
    Submitted: November 5, 2010
  • E-Banking

    E-Banking

    It is no secret that, for some years now, the traditional UK high street banks have been extending the choice of channel through which customers can manage their money. Customer channels range from the ubiquitous automated teller machine (ATM), through ...

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    Essay Length: 4,776 Words / 20 Pages
    Submitted: November 5, 2010
  • Retail Market

    Retail Market

    India Update INDIA -- you may never have been there, but there's a pretty good chance the sound of your voice has, if you've made any tech support calls lately. The country's emergence as a provider of such services, however, is only one ...

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    Essay Length: 5,615 Words / 23 Pages
    Submitted: November 5, 2010
  • Marketing Definition

    Marketing Definition

    Marketing definition Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to ...

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    Essay Length: 959 Words / 4 Pages
    Submitted: November 5, 2010
  • Apex Dry Cleaning Marketing Proposal

    Apex Dry Cleaning Marketing Proposal

    Apex Dry Cleaners is a full service dry cleaners that offers a variety of services for its customers such as same day service dry cleaning (in by 9 am, out by 5pm), next day laundry service, and pressing. Apex has been in business since 1993, and is owned ...

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    Essay Length: 1,498 Words / 6 Pages
    Submitted: November 5, 2010

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