Wisecor Business Proposal

1.0 Terms of Reference

This proposal is in response to the request for proposal (RPF) entitled “REFERENCE FOR PROPOSAL, SPECIALIST CRISIS MEDIA MANAGEMENT AND PUBLIC RELATIONS SERVICES" issued through Nestle India Limited, dated 04/07/2016. Wisecor Consulting Group has a full understanding of the commitment needed to fulfil the service requested by the Nestle India Limited. We are currently providing this service for the Jet Airways and Domino's Pizza. We look forward to the opportunity to extend our service to Nestle

1.1 Proposal Details.

In proposing this proposal, our team has carefully reviewed the RPF requirement and has determined which requirements our current service supports and which will require new customization. It is through this review that we have established a solid understanding of the requirements and objective of the Nestle India Limited.

The proposal outlines the service provided by the Wisecor Consulting Group in the horizon of the criteria set out in RFP by Nestle. We are pleased to extend our support to Nestle, which would include:

1. Advising on publicity campaigns to publicize its work to stakeholders and/or the general public

2. Advising on dealing with publicity

3. Drafting of press statement for approval by officials

4. Distributing press statements to appropriate media to get maximum exposure

5. Supporting Ad-hoc as required

6. Providing full extent of service irrespective of the time

We would be glad to accept the hourly contract proposed by you, but since we could not locate contract terms and conditions in the RFP, we look forward to meeting you to discuss this further to develop a mutual agreeable contract.

2.0 Wisecor’s history and structure

Wisecor is the world’s leading management consulting firm specialized in PR and crisis management. We provide our service to organizations in the public and the private sectors. The firm was founded in 1994 by James Rodriguez in Paris, and currently widespread in more than 15 countries. We hold the best professionals in the industry, having high experience and expertise in the field. We currently employ more than 1000 professionals. You would be glad to acknowledge that service on this project would be headed by staff from Wisecor’s Paris office, and Delhi office.

Wisecor invented the consulting segment in public relations, and our mission for last 22 years has been to shape ideas to move companies and organizations forward. We get people thinking and acting in new ways so they connect with and advocate for your brand. And Wisecor does it with a level of commitment and expertise that is simply unmatched by anyone, anywhere. Our passion, intelligence and commitment are the key ingredients, which enable us to deliver success to our clients. These values and culture at Wisecor have helped us become one of the 20 most trusted brands in the world.

We are proud to share that, Wisecor is the youngest company listed in Fortunes top 500. Wisecor is among the fastest growing companies in the world; positioned at 340th spot in Inc.1000. Inc. 5000’s

rankings are based on the percentage of revenue growth over the past three years. During that time, Wisecor has experienced a 205% growth increase. We were branded as the “hottest company” by the Warren Buffet during Value Investor Conference 2015.

We are the trusted advisor and counsellor to many of the world's most influential businesses and public sector institutions. We serve more than 30 percent of the companies listed in Fortune magazine's most admired companies in the world. In addition, our service extends to more than 50 percent of the Fortune 100 companies. We are the biggest consultancy group in EU; holding major market share in all the verticals.

Our PR and crisis media management sector practice have completed over 5000 engagements. Our work spans a broad range of functional topics including strategy, business marketing, travel marketing, financial communication and services, Technology, measurement analytics and government relations and much more. Wisecor has received overwhelmingly positive review from our previous clients. We do this by adhering to the following core principles:

 Follow the top management approach, solving the most critical and challenging problems

 Use our global network to deliver the best of the Firm to all clients

 Bring innovations in management practice to clients

 Bring innovations in management practice to clients

 Build enduring relationships based on trust.

3.0 Our understanding of Nestle India Limited

Nestle SA is a Swiss multinational nutritional and health-related consumer goods company head quartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues. Nestle employ around 330,000 people in over 150 countries.

Nestle set up its operations in India, as a trading company, in 1912. Nestle began trading as

“Nestlé Anglo-Swiss Condensed Milk Company (Export) Ltd.” for importing &selling finished products in the Indian market. At present Nestle has 6 manufacturing units at Choladi (Tamil Nadu), Nanajangad (Karnataka), Samlakha (Haryana), Ponda & Bicholim (Goa) which are successfully engaged in meeting the domestic as well as the exports demand.

Nestle is quoted as the best brand in the industry. Nestle is known for its management excellence in all the verticals of industry structure including marketing; operations and Financing. Nestle enjoys the high brand reputation worldwide for its performance and mission dedicated “to provide the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers’ needs and creating solutions, Nestle contributes to your well-being and enhances your quality of life”

As Nestle continues to serve the people of the world, Nestle has to grapple with several internal and external forces affecting its operations. This include:

 Organizational Direction

 Other Internal Factors

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