Wil’s Grill Swot Analysis

Wil’s Grill

2. What are the strengths, weaknesses, opportunities and threats for Wil’s Grill? Identify various strategic options for Wil’s Grill by creating a SWOT matrix.

Ans:

2. Performing a SWOT analysis on Will’s grill, the following points are obtained.

Strengths

• Wil’s grill serves a clean food menu which gave it competitive advantage.

• It was highly profitable as it served NAU students who wanted reasonably priced late-night food.

• Other major market included community events, where organizers preferred clean food at a reasonably cheaper price.

• John, being a voracious reader helped in updating the business according to changing consumer interests.

• Serves more than just barbeque items, wide range of products

Opportunities

• Flexibility to expand towards catering services as well.

• Gain higher margins (upto 40%) if Wil’s grill decides to enter catering services.

• Further expansion of the firm should help Wil to compete with established catering firms such as Big Foot BBQ and Satchmo

Weakness

• Lack of partnership may be a hindrance towards growth due to less consultation while making crucial decisions.

• Flagstaff’s location may be a disadvantage for Wil’s grill owing to a smaller number of street food events hosted there.

• Lack of proper estimation at community events at present can increase costs

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