Wasy Of Making Marketing Proposal
Essay by 24 • April 30, 2011 • 758 Words (4 Pages) • 1,266 Views
Topic: Marketing
CHASE,
MARKETING PLAN AND MARKETING PROPOSALS
are two different things.
I have explained the marketing plan in details and given an
outline of marketing proposals.
MARKETING PLAN
PRODUCT
-define your product--what is your product
-what is it made of
-what is cost of this product
-is it imported
-is it locally made
-is there a competitive product
-what is the price differential
-how many competitive brands are there
etc
when you answer these questions, it will help to define
your product.
==========================================
MARKET
-who are your potential users
-how many are there in your country
-how many are there in your city
-is it a niche market -small number of users
-how much / how often / do they buy
-is there any changing trends
-is the demand increasing
etc
when you answer these questions/ more, it will help
define your potential market size
==========================================
BUSINESS ENVIRONMENT
-how is the economy affecting your market
-who are the potential competitors
-what are the market share of the competitors
-what is the degree of competition
-what is the basis of competition -is it price/ brand etc
-what government regulations affect this market
etc
when you answer these questions / more , it will help
to understand the impact of environment on your
market.
==========================================
PRODUCT PLAN
-what brand name do you want
-your product market objectives
-how you plan to position your product
-your product marketing strategy to achieve success
etc
when you answer these questions / more , it will help
to understand the need for product market strategy
===========================================
SALES
-what are your sales objectives for the first 12 months
-what will be your dollar revenue
-what will be your total cost
-what will your gross profit estimates
-what geographical areas do you wish to cover
etc
when you answer these questions / more , it will help
to understand the sales target / target market.
==========================================
DISTRIBUTION
-how do want to distribute the products
-is it through your sales team
-is it through distributors
-is it through major retailers
-what will be your trade discounts
etc
when you answer these questions / more , it will help
to understand the distribution guidelines required.
==========================================
PROMOTIONS
The promotions depends on your
-market size
-market spread
-market segment
-product positioning
-sales target
-competitive situation
etc
Based on the above assessment, we allocate resources
ADVERTISING
-theme
-message
-media [ TV/ RADIO/ NEWSPAPER/ ONLINE ]
etc
SALES PROMOTIONS
-brochures
-leaflets
-sales aids
etc
RETAIL PROMOTIONS
-retail ads
-displays
-point of sale materials
etc
DIRECT MARKETING
-direct mailings
-telemarketing
-online
...
...