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Wasy Of Making Marketing Proposal

Essay by 24  •  April 30, 2011  •  758 Words (4 Pages)  •  587 Views

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Topic: Marketing

CHASE,

MARKETING PLAN AND MARKETING PROPOSALS

are two different things.

I have explained the marketing plan in details and given an

outline of marketing proposals.

MARKETING PLAN

PRODUCT

-define your product--what is your product

-what is it made of

-what is cost of this product

-is it imported

-is it locally made

-is there a competitive product

-what is the price differential

-how many competitive brands are there

etc

when you answer these questions, it will help to define

your product.

==========================================

MARKET

-who are your potential users

-how many are there in your country

-how many are there in your city

-is it a niche market -small number of users

-how much / how often / do they buy

-is there any changing trends

-is the demand increasing

etc

when you answer these questions/ more, it will help

define your potential market size

==========================================

BUSINESS ENVIRONMENT

-how is the economy affecting your market

-who are the potential competitors

-what are the market share of the competitors

-what is the degree of competition

-what is the basis of competition -is it price/ brand etc

-what government regulations affect this market

etc

when you answer these questions / more , it will help

to understand the impact of environment on your

market.

==========================================

PRODUCT PLAN

-what brand name do you want

-your product market objectives

-how you plan to position your product

-your product marketing strategy to achieve success

etc

when you answer these questions / more , it will help

to understand the need for product market strategy

===========================================

SALES

-what are your sales objectives for the first 12 months

-what will be your dollar revenue

-what will be your total cost

-what will your gross profit estimates

-what geographical areas do you wish to cover

etc

when you answer these questions / more , it will help

to understand the sales target / target market.

==========================================

DISTRIBUTION

-how do want to distribute the products

-is it through your sales team

-is it through distributors

-is it through major retailers

-what will be your trade discounts

etc

when you answer these questions / more , it will help

to understand the distribution guidelines required.

==========================================

PROMOTIONS

The promotions depends on your

-market size

-market spread

-market segment

-product positioning

-sales target

-competitive situation

etc

Based on the above assessment, we allocate resources

ADVERTISING

-theme

-message

-media [ TV/ RADIO/ NEWSPAPER/ ONLINE ]

etc

SALES PROMOTIONS

-brochures

-leaflets

-sales aids

etc

RETAIL PROMOTIONS

-retail ads

-displays

-point of sale materials

etc

DIRECT MARKETING

-direct mailings

-telemarketing

-online

...

...

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