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Walmart

Essay by   •  April 13, 2011  •  273 Words (2 Pages)  •  852 Views

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-the first "Tim Horton" (the "s" came later) store opened in 1964 in Hamilton, Ontario

-founded by Tim Horton, who played in the National Hockey League from 1949 until his death in a car accident in 1974

-Tim Horton became full partners with Ron Joyce in 1965; Joyce bought out the Horton family after Tim Horton's death and took over as sole owner of the existing chain of the forty stores.

-In 1992, the owner of all Tim Hortons and Wendy's Restaurants in Prince Edward Island, Daniel P. Murphy, opted to place them both in the same building, creating the first Tim Hortons/Wendy's "combo store."

-Tim Hortons has one of the most successful marketing operations in Canada with powerful and effective branding; commercials appear frequently on Canadian television and radio stations, and all six of the Canadian NHL rinks have Tim Hortons ads along their boards

-Canadian Business magazine has twice named Tim Hortons as the best-managed brand in Canada (in 2004 and 2005)

-Tim Hortons promotes one or two "featured" products every month, such as iced cappuccinos and various sweetened baked goods during the summer, lunch products such as soup or sandwiches during the winter, and its flagship coffee promotion 'Roll Up The Rim to Win' during the early spring.

-Tim Hortons' advertising slogans have included "You've Always Got Time for Tim Hortons" and, more recently, "Always Fresh."

-Tim Donut Limited Group recorded $1.48 billion in sales in 2005 and had expanded across Canada into small and large markets, as well as into New York, Ohio, Michigan, West Virginia, Kentucky, and Maine (currently 2,631 outlets in Canada, 299 in United States, and 1 in Kandahar, Afghanistan)

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