Sweetwater Case

                                                      SweetWater: Case Write Up

Introduction: Following an Alaskan fishing trip Sandy Platter a computer peripherals engineer has a new idea for a portable water filter device for use by outdoor recreationalists. The case focuses on developing a promising idea into a viable product design by considering customer needs early in the design process.  During the 1990s, Outdoor recreationalists faced a major problem of unavailability of safe and clean drinking water. In addition to visible hazards like silt, there was an increasing threat of invisible contamination due to rising industrialization, inadequate waste disposal , and aging municipal water supply systems leading to a variety of gastrointestinal illnesses and in some extreme cases even death. This led to an increasing demand for water filtration systems for avid outdoor recreationalists like backpackers, hikers and climbers.

Issues with current products available in market:

Decision Points:

 Pertaining to the available potable water problems in mountains and other remote areas and unavailability of a proper light portable water filter ledd Sandy platter to think to fill this vaccum area and create a business opportunity.After doing a proper market research about the already available (first need and Pocket Filter) products in market they took a few important decisions in this front like:

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