Social Commerce & Social Media Marketing – the New Digital Era

Social Commerce & Social Media Marketing – the new Digital Era

By Mr. Wilson Wong

Summary

Social media consists on interaction, community, Web 2.0 (not only one-to-one communication), UGC (user-generated content), creation, sharing and exchange. There is a wide range of social media platforms such as Facebook, WhatsApp and YouTube. The younger generations, the more social media platforms they tend to use.

Social media platforms can be a powerful tool for markets to target the right segment of customers. Compared with traditional media, social media provide more sharing channels. Digital marketing is actually a a marketing strategy which follows the latest trend in the market.

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Business Planning Cycle

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Common aspects for digital and social marketing

Successful case –WeChat

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WeChat can be considered a useful tool for companies and marketers to market their products and conduct promotional activities. To start up with opening a public account which allows everyone to follow. With the creation of a fan page, the company is able to keep in touch with its customers and provide instant information through the fast and convenient platform.

Learning Insights

Social media marketing is definitely the developing direction for almost every company under the advanced technological growth. The speaker mentioned that if a company has no idea about whether it is of which type, it is probably a digital firm. A digital company refers to those sticking on the marketing trend for survival. Digital marketing seems easy with the basis of internet that the company could conduct online promotion at a low cost. However, due to the little or even no limitation of online operation, it becomes harder for a company to differentiate its online campaign from a large number of competitors.

Components of Digital Marketing

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Case Application

Xiaomi – Apple of China

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As a China-based electronics company, Xiaomi has grown up so fast in recent years across China, Malaysia and Singapore against the international players Apple and Samsung. In 2015, Xiaomi was the world’s fifth-largest smartphone manufacturer. Other than low price, Xiaomi has spent much effort in its social marketing which is one of the contributing factors to its success and popularity.

Miui - Strong online community

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