Online Entrepreneurship
Essay by sarahbahbah • March 26, 2019 • Term Paper • 2,873 Words (12 Pages) • 474 Views
Online entrepreneurship
Kamilla Utkelbayeva
UTKKD1703
CMMNS110
Nowadays, all those who are striving for the successful development of their business cannot ignore the interaction with social networks. Their popularity is so high that there is hardly any more suitable advertising [a][b][c]area for promoting products or services. Social networks for business can become an indispensable assistant if to use them competently. Involving such Internet projects, which attract thousands of users, makes it possible not only to increase sales but also to promote the business a[d]s a whole (Smith, 2017). With their help, people can quickly bring their[e][f][g] company to an entirely different level and occupy[h][i][j][k] a particular niche in the market that they[l][m][n][o][p] choose. As we see, the importance of social media in business is growing at warp speed. With such massive growth, every company should make the best [q][r][s][t][u][v][w][x]out of social networks. It is not because it is “the thing” and not because it sounds simple, but because their primary [y][z][aa]audience is hanging around the popular social networks, and they are engaging with what and who they like (Smith,2017). That leads to, that media and other online platforms have their advantages[ab], especially for the [ac]young generation. They use social media as a tool to be successful. They show what they can do, what skills they have and if people will like it or consider it useful, those teenagers will become young entrepreneurs because they became famous. [ad]Artists, vloggers and fashion industries use social media as the place to promote their selves. They [ae]have an opportunity to express themselves to a massive audience of users.[af][ag] And it works. Some might succeed, but it is hard not to fall. [ah][ai]One of the online platforms that give opportunities to express yourself is Instagram. This platform considered as one of the youngest, but it has already managed to win the attention of a multi-million audiences. And it is the place where all kinds of entertainment appear. Which means there are so many of it that it might hard to be seen among the rest. This essay will be about the pros and cons of online entrepreneurship, how people use the internet to become famous and how it becomes their work from which they get money for a living.[aj][ak]
Online platforms are the most amazing and at the same time scary thing. Maybe ten years ago, ordinary person, that might imagine to become famous[al] or even not, by showing his or her potentials and skills, can become famous and wealthy. It might take a while, to get a big group of people that follow you or interested in your life, [am][an][ao][ap][aq]but occasionally all your effort would be paid off. For example, Justin Bieber. He became famous because he was posting covers on YouTube, p[ar][as]eople started talking about him and producers became interested in him. As Robehmed (2012) mentioned, YouTube was the starting point for many artists and musicians. Nevertheless, now, it is hard to attract the audience, because now everyone tries to become known and makes the same content that famous people[at] did when they just only started. However, sometimes it is not about what you can do and what you have to show to others, sometimes it might just come to you. To become a YouTube star, there is no need to be an artist, you can shoot a video of your regular day, [au][av][aw][ax][ay]a stupid moment or something unusual and if you are lucky it goes viral (Robehmed,2012).
So how people use the internet to get famous and make money from it? There are a variety of different ways. The first thing that people need to think about is what [az][ba][bb]online platform will become the starting point for their interest (Robehmed,2012). Then, [bc]find out whether your target audience is engaging in what you are going to do.[bd][be][bf] Use visuals. Grab their attention by using eye-catching visuals with your content. Images and videos play a significant role in helping you grow your [bg][bh][bi]awareness on social media channels. Because they not only increase engagement but also boost social shares. Use hashtags to your advantage. So you want yourself as visible as possible, especially during some significant events. You can also use hashtags as a way to brand yourself, as an example New York City restaurant [bj][bk][bl]Comodo has by asking clients to post Instagram food pictures with the hashtag #ComodoMenu, either use hashtags as a way to get recognized with news and trends (Garun,2012). Satisfy your followers. Losing followers is hard, gaining a new one is harder, but retaining an existing customer is ten times [bm][bn]easier (Smith,2017). Which is why customer satisfaction should be your priority. [bo]By using social media, you have an opportunity to monitor what they want, what they do not like and how you could help them. They are the reason that the person becomes famous and also they are the customers o[bp]f his or her future products. By satisfying followers, young online celebrities give a chance to develop their selves and what they[bq] are working on. The content that they post should also have something original, as it adds to their credibility. To become well known you should not have just one social platform [br]because some people might find you through Instagram and some severe professionals through LinkedIn[bs][bt][bu]. Each piece of social media content that you create is a new door for new followers to enter (Smith, 2017). It’s a different opportunity for you to connect.
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