L.L Bean Was Founded in Freeport, Maine 1912 by Leon Leonwood Bean.

L.L Bean was founded in Freeport, Maine 1912 by Leon Leonwood Bean. It started with him inventing a boot. He made 100 boots and sent them through mail but 90 of them were sent back because of the stitching. After. Ather that his priority was product testing. In 1940’s his reputation was about fine quality, honesty and reliability. It started as a single operating room an now the company’s revenue is $1.6 billion. The company is based on clothing and outdoors.They are known as their good merchandise at reasonable profit. The personnel tested out the products because they were outdoor people. Employees tested out the products and invented new ideas based on their experiences. They had test labs to see if the merchandise was practical forfot it’s purpose. Their success was brought on by their communication through their customers and employees and their input on their products.

Their main channel of distribution was through mail at the beginning. People from all over the US ordered their products. Suprisingly they had a growing attention from the Japan. At first they didn’t pay attention to this market because of the shipment cost and the currency values they shrink away from this thought even though they valued their foreign customers. Early 1990’s they gave a second thought because they had a massive customer base from Japan and the Japan market was very familiar with athletic western brand names such as, Levi’s, The Gap, Harley Davidson. They opened up a retail store in Tokyo in 1992. They reached a great success from Japan because of their popularity among the consumers, %20 of their business was from Japan by 1995. I think their success was because of the rising economy in the country and people’s interest in the outdoors was rised because of Japanese government’s reinforcement for more leisure time. After this positive comeback they decided to introduce their products to 150 countries worldwide mostly in Canada, Japan and Europe.

I think if we take a look at Mexico the case wouldn’t be the same. According to my research Mexico has a 8,902.83 GDP per capita whereas Japan’s 38,428.10 and 59,531.66. If they went to the Mexico market they have to reduce their value of the product because of the currency too because if we take a look at the latest currency we see that $1 is 19,24 Mexican Pesos. The currency is a real issue when the firm is going international. I can tell that because where I live now has the same issue. A lot of companies are withdrawing from Turkey because of the economy. For instance if you are selling a good quality shirt for $50 you can not reduce the price range because you would lose money but if the host country is going through a tough economy they wouldn’t spend their salary’s 1/3 on

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