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Knowing English

Essay by   •  March 29, 2011  •  341 Words (2 Pages)  •  1,085 Views

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The Coca-Cola Company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business.

Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a three legged brass kettle in his backyard on May 8, 1886. He mixed a combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the fabulous beverage. Coca-Cola debuted in Atlanta's largest pharmacy, Jacob's Pharmacy, as a five cent non- carbonated beverage. Later on, the carbonated water was added to the syrup to make the beverage that we know today as Coca-Cola.

Inventor relations

Coca-Cola Company primary objective is to deliver a superior investment return to shareowners through consistent increases in long-term operating cash flows and profitable increases in sales volume. Achieving this objective requires commitment to innovative and superior marketplace execution through a decentralized operating philosophy. This philosophy has allowed Coca-Cola Company to successfully capitalize on diverse opportunities in varied markets and channels. It is reported routinely on the Company's activities and performance through press releases, presentations, and conference calls.

Coke's biggest mistakes:

In 1985, the Coca-Cola Company made what has been known as one of the biggest marketing blunder. The Coca-Cola Company stumbled onto the new formula in efforts to produce diet Coke. They put forth 4 million dollars of research to come up with the new formula. The decision to change their formula and

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