Jelly Cake

Section I

Executive Summary

Title of the Plan                                Launching a new business called

Jelly Creation in CLA Mall

Pagsanjan, Laguna

Name of the Owners                                Ma. Beatrice S. Cruz

                                                        Robelyn Acuno

Location                                        The business shall be located at

CLA Mall at Pagsanjan, Laguna

Business and Product        Jelly Creation is a 3D jelly cake stall that offers 3D jelly cakes that the proponent of the business designed and decorated. It’s called La Fleur, the jellies have the design of different flowers.

Long Range Objectives                                The main objective of the

Business is to bring the art of 3D jelly cakes in the country and introduce it to the people at a very affordable price. Especially to those have sweet tooth and just loves dessert.

Highlight of the Business                The business offers high quality

                And beautiful products at a very

affordable price. It will provide an

Instagram wort’’’hy products to the consumers.

Section II

The Business

        The proposed business Jelly Creation shall be located at CLA Mall at Pagsanjan, Laguna. It will be place where the Mister Donut is currently place. Jelly Creation is a 3D jelly cake stall that offers 3D jelly cakes that the proponent of the business designed and decorated. It’s called La Fleur, the jellies have the design of different flowers.

II. A. Nature of the Business

The name of the business is Jelly Creation. The name of the business came from the products itself. The nature of the business is a food/ dessert business that will make use of a stall.

II. B. Brief History of the Business

The business idea came from one of the business principal because her mother who worked abroad and made 3D Jelly. Since Philippines is rich in natural resources to make 3D jelly better and more enjoyable in its uniqueness the proponents of the business decided that they make it here in the Philippines.

  II. C. Mission and Vision

        Mission:

The mission of Jelly Creation is to provide perfect, delicious jelly cakes and excellent, reliable services to our customers. There will not be customer who will leave dissatisfied.

        Vision:

        The business is dedicated in striving to bring growth to the community providing healthy and clean products.

II. D. Business Ownership

Jelly Creation is a partnership type of business owned and operated by Ms. Ma. Beatrice Cruz, and Ms. Robelyn Acuno. They graduated bachelor in Science Major in Business Management. As the owner, they are responsible for the operation of the business.

Section III

Market Research

Market research is the process of collecting valuable information to help you find out if there is a market for your proposed product or service. The information gathered from market research helps budding entrepreneurs make wise and profitable business decisions. Jelly Creation did a survey to determine the market situation and the probability of the product in the commercialization.

III. A Current Market Situation

The current market situation of the business’ product it quite popular now. It’s now trending on social media like Pinterest, Facebook and others. It all started in Mexico four years ago. And now it’s getting popular in some parts of United Kingdom and also some Southeast Asian Countries like Vietnam, Malaysia, Indonesia and more. The proponents of the business would like to bring the beauty and aesthetics of 3D jelly cake here in the Philippines.

III. A. 1 Market Description

Most people nowadays want something new. New experience with their taste, smell, perspective and something new to hear. The Market need now needs to be innovative. Always have a twist. Good thing to see.

Some people just want foods that are good to the eyes but not in the taste and other people want foods because of the cheap price even though it is not good in the eyes. But it is also good if the food tastes good and looks good as well. Like the La Fleur. Something new to see, tastes good, and also affordable.

          For the Market Size the proponent of the business chose CLA Mall to put business because the Mall is just starting to blossom and a crowd favorite too. CLA Mall is located at Pagsanjan, Laguna known as too many potential buyers.

III. A. 2 Product Review

La Fleur consist of a translucent “cake” base made from jelly, the floral or sometimes animal-inspired designs inside the milk-based colored gelatin makes this sweet treat stand out. The designs are crafted in the gelatin using special tools, injecting color and works of art into the clear jelly. A La Fleur is a delicious and very beautiful dessert cake that is different than your traditional baked cake. It’s an ornate gelatin cake that is created by mixing together gelatin with natural ingredients such as fruit juice, milk, and fresh fruit.

A La Fleur can stay cool in the refrigerator for almost a week.

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III. A. 3 Competitors

                                        Table 1 Competitors