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How To Attract More Tourists To Brazil

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Every year, 700 million people travel for out of its country, vacation

or the work. Of this legion, equivalent to the half of the population

of China, 4 million choose Brazil as destination. The numbers mention

2003 to it, but our participation in the sector will not be very

better in 2004, on which already it has available projections. And,

despite twisted the favorable one and the governmental promises,

nothing indicates that the country will give significant jumps in

2005, 2006, 2007, 2008, 2009... The presence almost delinquent of

Brazil in the called industry of the international tourism can be

express more clearly of the following form: when a full airplane of

tourist takes off of some airport of the planet, only one of the

passengers asks for to disembark for here. The modest numbers were not

enough, still have a cruel comparison. With its 2 000 kilometers of

beaches, the Amazon, the Pantanal, the Cataracts of the IguaƐ*u and

the city of Rio de Janeiro, with everything this Brazil even though

receives little tourist from the one that the Cingapura small letter,

the inhospitable Dubai or violent Africa of the South. Of two

one: or the foreigners disapprove this vast menu of options, or

are in selling out there in a mistake way.

It has 50 years, Brazil had a good excuse to be small in the sector,

therefore it was a poor country and it did not make use of minimum

infrastructure to attract foreigners. In that time, almost three rooms

of the businesses in tourism if concentrated in five countries -- all

rich ones: Canada, United States, France, Italy and Switzerland. With

passing on the years, the global income improved, the tourist number

improve 10 times more and the destinations have been diversified. Many countries

had been benefited of the spraying, one more, as Spain and Mexico,

other little, as Brazil. In its better moment, the country collected

1.5% of prescriptions pocketed for the sector. Currently, it receives

only 0.5% from the total. As the world-wide tourism puts into motion

trillion of dollar per year half, each percentile point is equivalent

the 5 billion dollar, for top or -- in the Brazilian case -- for low.

The challenge now is to try to recoup a part of this money. And after

that, to fight for more space in the agenda of the tourists, being

convincing to leave it house and to try Brazil. To enter in this

battle the weapons of our main adversaries it's better to know a little

more, among which if they detach the following countries, presented

orderly alphabetical:

South Africa

Foreigners tourists: 6,5 millions.

Interest: 7,2 dollars billions.

Challenge: To convince the tourist to visit a country of high crime.

Lesson for Brazil: The local authorities prevent the contact of the

foreigner with the hard reality local.


At the time of the racist regimen, Africa of the South appeared as a

trace in the international statisticians of the tourism. In the stated

period of one decade, it obtained to changed itself into the

destination that more grows in the world. And made it in an adverse

environment. It is calculated that 11% of the population are infected

with the virus of the AIDS. To complete, the country presents the

biggest index of crime of the world is of conflagrated regions, to the

front of Colombia, Jamaica and Brazil. The stimulation to the tourist

is the promise -- invariably fulfilled -- of that it will be

distant of mazelas local. In the visited areas more, the policing is

ostensive. Hardly if it would see for there a scene as the occurred one

has some days in Rio De Janeiro, when a family of Uruguayans was

attacked by one group of delinquents. Filmed, the scene gained the

world, serving of negative propaganda for Brazil.


Foreigners Tourists: 4,9 millions

Interests: 12 dollars billions

Challenge: Attract people to a far country with big proportions

Lesson for Brazil:

The administration of the tourism is not delivers

to the politicians. She is managed of enterprise form, as she must be.

Commentary: Such as Brazil, Australia offers to sets of ten of options

to who the visit. From the menu, surf is a part of the menu, the ski in

next mountains the Sydney, the strolls for the vines regions, the

tracks in the deserts, the diving in the magnificent barrier of

corals in Queensland and the practical one of



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