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Marketing Mix 1

Marketing Mix Paper: For Home Business

Sandra G. Jenkins

University of Phoenix

Marta l. Aguayo

MKT/421 Marketing

March 6, 2005

Marketing Mix 2


The purpose of this paper is to explain the four elements of marketing mix which are: product, place, price, and promotion. I will also implement each element with the company's marketing strategies. The organization which I will be using is Sandy's Day Care. In my organization I had child care services for ages from new born to eleven years old. Hours of operation ranged from 5:30 am to 6:00 pm. Monday thou Friday and Saturday's only upon request. I will explain the marketing strategies that were applied in my home business which succeeded for over five years, with an income of six thousand dollars a month.

Marketing 3

Marketing Mix Paper

The first strategy is product is developing the right good or service for the company's customers, including package arrangement, trade name, and contract with educational backing. The service proved is quality child care with an experiences provider and an extended educational back ground in early childhood. The day care will provide two healthy meals a day and two snacks at no extra charge. That are recommended and approved by the department the health and nutrition. The day care also provided preschool education based on class room setting. The children were also provided with field trip or day outing's at least twice a month. Other activities are available such as swimming and dance but only at parent's expense. After school program are available, with homework assists and a snack. All service provides are clear stated in the day care package for customers to review, this include contracts, rules and any forms that are need to be eligible the program.

The second strategy is place which is very important due to location. My day care was off the freeway and on the way to downtown San Diego and the 32 second Naval Base. The Naval base was a vital part of my business due to the fact that all my customers were in the Navy. My location was only 15 minutes from the base and downtown. My day care was at my home; therefore it was very clean and had a warm homely atmosphere for the children. I had a large back yard with plenty of toys and things for the children to do. All the meals were home cooked and very healthy.

Price being the third strategy was based on whether it was full-time or part time day care. Full-time back then was $70.00 dollars



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