Emotions Of Love

Introduction: The word in which one lives today is one that has evolved into a tremendous net of communication and exchange processes of various kinds. Technological progress has aided this process abundantly, and has had an immense impact on the way that life is led today.

Along with the manner in which technology has quickened the pace at which human being live today, it is the freedom that man is provided in spite of him being governed by legalities. This is worth asserting because of the fact that laws have prevented people in primitive times from exercising their free will. However, largely due to democratic principles, people are free to express themselves in whatever they choose, as long as they do not harm anyone.

On the basis of this, one may assert that there are also commodities that have been developed in correspondence with free will. To be more specific, this refers to the free will to love; people express their love in several ways, and they choose different commodities to do so. For example, one may choose to send a loved one a gift/parcel which might be quite costly. Others might prefer to be simpler, and send their loved ones cards.

Having mentioned cards, it must be asserted that greeting cards, especially love greeting cards, have become a viable commodity. This is because it is a product that could hardly ever go out of the market; it is driven by one's free will, and is easily affordable to persons living in the remotest of areas. In considering the advantages of sending loved ones cards, it is interesting to make note of the contents of cards. In order to do so, one card in particular is selected and analyzed, which will reveal specifically who it is intended for.

Analysis: To begin with, Ð''love' is an emotion that can be expressed in different ways. However, it is an emotion that can be defined in several different ways too; Ð''love' being a fluid term, is characterized by various actions. Some assert that the Ð''love' that one experiences with one's lover is totally different compared to the love that one would experience with his or her parents. In a manner of speaking, it must be asserted that these two types of Ð''love' as examples are different. However, essentially they are one and the same. This is because of the notion that Ð''love' is proportionate to caring for an individual.

Take into consideration the manner in which one cares for his or parents, children and spouse; the feeling is one and the same (Akin, 2003. 291p). Of course, in the case of a spouse or lover, this emotion is enhanced, and transcends into a secondary stage in which there are unique experiences, such as the kinds of physical contact that people make. Having categorized this stage in love as a Ð''secondary stage', it must also be taken into consideration that there are also individuals who desire this secondary stage, and even base their feelings for someone they have recently met on these Ð''secondary' emotions (Augsburger, 1973, 176p). However, in spite of this irregular approach, greeting cards and other love-packages cater to them; there are no restrictions, as this is no violation of law in most parts of the world. Having somewhat defined the emotion of love and its relevance to different relationships, it is easier to determine what kind of love a greeting card caters to.

Consider illustration 1 while discussing the emotion of love; it apparently says a great deal, and could apply to any stage of love. However, it is passive in the sense that it isn't as conventional as some cards are. This is because it does not have all the color that cards usually have on them. For instance, Ð''red' is common with love greeting cards; this is because of the fact that it is an attractive color. The color Ð''red' is one that may even suggest infatuation, and this is because of the fact that it far too much of a conventional color associated with love. It must be asserted there here that this color is often a misleading one because it aids in confusing the real meaning of love.

Infatuation cannot really be placed on the same platform as love; when one is infatuated, s/he has no idea of what his role as a lover is, and s/he does not really have an idea about love in the practical sense, as in living with someone and looking after him or her. However, in this card, it can be observed that the ideas a very different from the conventional idea of love (BenoÐ"®t, 1955, 308p).

In addition to the color selection for this card being different, the characters too are different; they are normally human, and they are usually in physical contact with each other. However, in this card (illustration 1), it can be observed that the ideas are delicate; the designer has done a wonderful job of giving the card some deeper significance.

Instead of using conventional human characters, the designer has brilliantly selected too pets, cats; one is bigger than the other, and is also different

...