Ecocomoics Case Study About Dumping

COVER PAGE OF ASSIGENMENT TASK

Course code :-    ECO515

Course Title:-     Managerial Economics

Course Instructor:-    Dr. Tushinder Preet Kaur

Academic task Detail :-       Case study analysis

Date of allotment:-

Date of Submission;-   10 SEP 2018

Declaration:

We declare that this assignment is our team work. We have not copied it from any other student’s work or from any other source except where due acknowledgement is made explicitly in the text, nor has any part been written for us by any other person.

Students’ signatures:      

Evaluator’s comment (For Instructor’s use only)

Evaluator’s Signature and Date:

Marks Obtained:____________________             Max Marks: _______________________

Index

Acknowledgement        4

LEARNING OUTCOME……………../……………………………………………………………………4

Introduction        5

BISCUIT'S Industry         6

PARLE        7

BITRANNIA………………………………………………………………………………………………..10

PRATICAL APPLICATION…………………………………………………………………………………………………..11

Answers to questions        12

CONCLUSION………………………………………………………………………………………..17

REFRENCES…………………..……………………………………………………………………….18

• Acknowledgement

The outcome of this assignment is the result of guidance and assistance of many people who allotted their precious time for us and we all fortune to have them along with us. We thank Ms. Dr. Tushinder Preet Kaur for giving us this opportunity to improve us and gaining some new knowledge while doing this assignment. And also we appreciate her for all that guidance and assistance that offered for us.

We are very grateful for submitting this assignment on time and this was never possible without the co-operation and effort from our team members. We also thankful to our seniors and friends who helped a lot in completion of this assignment on time.

• LEARNING OUTCOME

  1. With this case study we came to know about the ‘Taste and Preference’ of biscuit in our                                                           country.

  2. To know about various type of strategy for promotion.

  3. To know about world of biscuits specially Britannia and Parle.

• Introduction

Earlier, India market is seller market where the producer and the marketer dictated the terms of trade to the consumer. So, under this situation accurate information of price, income and other quantified variables could give an accurate estimation of demand and supply side of the market.

But now the things changed and competition among buyers’ market where seller are trying to outdo each other in getting their market share to win over the consumer. Now, the price of the product, income of the consumer and the demographic profile of consumer is not getting that much importance as they are getting the importance of the psychographic profile (study the physiology of the person) which knows about the TASTE AND PREFRENCE of the consumer specially when the product is food, clothing, cosmetic. Non-durable goods (only useable for a short period of time) like cold drink, snack,, fresh vegetable marketers have realized that the demand is maintains by TASTE AND PREFERENCES rather than by the price and income of consumer .And the manufacture are not ignoring the TASTE AND PREFERENCES of the consumer for any product as they manufacture the product by keeping the taste and preference of the product among consumer.

Biscuit is one of the best example of the this as Earlier the biscuit industry are  controlled by 2 major player BRITNNIA (40% of market )and PARLE (30% of market).now talk about the rural area they uses samosa, pakoras for the purpose of snacks while they  take biscuit ,when they are having tea and with low cost sweet . As their preference is different the biscuit industry Britannia relaunched the GLUCOSE D and CIRCUS brand and there low cost Tiger brand where like storm in the market. Taking about the Tiger brand as this indicate the power and strength uses technique of adverting the biscuit and as a result they have the estimated sale of RS. 1.5 billion From this rural and small towns.  And effect of that is they collect 20 to 25 % of market share in the glucose biscuit segment. Then after PARLE’s product Parle G lunches its low cost glucose biscuit which owns approx. 55% market share from rural sector. Then Britannia attracts there customer with packing i.e. red color attract the customer as they are vigor and shows strength.

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