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E-Mail Flyer: An Easy Marketing Technology

Essay by   •  January 23, 2018  •  Research Paper  •  2,677 Words (11 Pages)  •  925 Views

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E-MAIL FLYER: An Easy Marketing Technology

Palak Shah

TE, Computer Engineering

Viva Institute of Technology

Palakshah897@gmail.com

Parth Shah

TE, Computer Engineering

Viva Institute of Technology

Parthpa1618@gmail.com


Prajwal Shetty

TE, Computer Engineering

Viva Institute of Technology

Shettyprajwal63@gmail.com

Siddhesh Doiphode

Assistant professor

Department of Computer Engineering

Viva Institute of Technology

Doiphodesiddhesh@gmail.com

ABSTRACT

Due to the development of the web in recent years, there is a lot of user generated content available. This user generated content can be used as data sources in online systems.E-mail Flyer is a scholarly online, open access, peer-reviewed, inter-disciplinary, bimonthly, and fully refereed journal focusing on advances in the field of Engineering and Technology. The journal covers all areas of engineering and Technology.Journal publishes original research articles,
review articles, new concepts, literature surveys, state of the art, research implementations, simulation/practical experiments, applications of engineering and technology, industrial case studies and technical notes. Email Flyer is an online marketing system. It promote advertise and sell products through internet mailing. Send e-mail with the purpose of acquiring new customers or convincing old customers to buy something immediately. Money simply travels up the chain some levels of users get commission. Those who want to market the product either a Company or Individual will contact the Administrator for marketing. The administrator will register the client with the details given by them. Once the client is registered, the product can be registered based on the client request. Only after launching the product which is registered, it will be available for email marketing. The product details are send to different users in random. The users will get the product details in mail they can buy the product if they are interested or can either forward the product to other users, but only after being a member of Email Flyer.

Keywords

Email flyer, online marketing system, E- flyer images, flyer Wikipedia.

  1. INTRODUCTION

Email Flyer is an online marketing system. In earlier days, organizations were independent for marketing, they are earning profit and loss independently. By using E-flyer Portal, user will get centralized information of all marketing organization including their new articles, new researches, surveys, research implementations, experiments etc. launched by all included company in Email flyer. This portal is user friendly, flexible to use, free of cost available on internet globally. Email flyer are rapidly replacing paper flyers, as businesses all around the world begin to locate the broad variety of benefits that email flyers can offer them . this articles highlights several important advantages that email flyers offer, which are allowing businesses larger output and a better returns on investment.[10] 

An email marketing campaign is same as any other marketing campaign be flyers,mailshots or networking.These activites are part of your larger networking stragegy.The internet has developed significantly in the last decade. E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to different users. In its broadest sense, every e-mail send to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

  1. Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
  2. Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
  3. Adding advertisements in e-mails sent by other companies to their customers.
  4. Emails that are being sent on the Internet.[8]
  1. RELATED WORK

Related work in this field includes analyzing the data or information which is available in the textual format at different levels. They are as follows:

  1. Information sharing level :

At this level, our objective is to try to spread more information about different products, latest technologies, latest affairs, so that user will gain more knowledge about the things happening around the world. The user not only will be provided with its required information but along with that he will be provided with other researches too. Many consumers use the Internet as a source of product information before they buy, even if they don't actually make a purchase on the Internet. The Internet provides retailers with a low-cost distribution channel for disseminating all types of business information. As a result, Internet consumers are often able to access information that would not otherwise be available to them. 

2.2 Entity and Aspect Level:

In this level, analysis is done towards entity so that, they get more and more information.

2.3 Interactive level:

This  level creates interaction between different organizations. Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.

2.4 Fun level:

In a recent survey of consumers who have made a purchase using the Internet, 25% stated that they purchase on the Internet because it is more fun than traditional shopping. This ranked as the fourth most popular reason, behind convenience, selection, and price. In addition, the use of multimedia technology, and the novelty of discovering a new way of doing things are unique qualities that make shopping on the Internet a unique experience.

2.5 Customer-Service-Level:

The Internet serves as a communication tool between consumers and retailers, through the use of e-mail, or other online feedback mechanisms. With Internet retailing this dialogue does not need to stop at the end of the transaction or even at the time of product delivery. These feedback mechanisms allow a retailer to maintain an ongoing dialogue with consumers in order, among other things, to ensure that they are fully satisfied with their purchase.[9]sw

3. EMAIL MARKETING

 3.1 Reduced Time & Effort

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