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Customer Satisfaction Is Not Effective at Measuring Overall Quality and Growth of a Company

Essay by   •  November 19, 2018  •  Coursework  •  302 Words (2 Pages)  •  86 Views

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Customer satisfaction is not effective at measuring overall quality and growth of a company.

I totally agree with the customer satisfaction. Because customer is one of the priority through which a company can understand their quality of the product. It also helps to identify oneself where he is standing in the business. Are customers liking their products? Will they purchase the same good again? Will the company survive in the long run? So it can be used as a measuring gauge. There is a method called 360 degree feedback. This technique helps to grow the company. Business analytics helps to raise the market experience. Data researches provides the information how to do better performance (Jeffery, 2010)

A customer will come very frequent to the shop or buy their products if the company gained their loyalty or served according to their need. Only manufacturing of the product in huge quantity will not  work. It should have some demand. Here customers opinion played a valid role for the next level growth. When a customer buy more similar products from other company that means it is giving indication for changing the product or price issue or longevity issue or others.

The company can gain more customers by showing the positive reviews on their websites. They only give positive reviews when they are satisfied. A 5% increase in customer’s loyalty can increase profits by 25% to 85%. Very satisfied customers are nearly visited six times more and continue to purchase their goods. Satisfied customers also tell their family and friends about their positive experience. This incident also help in growth of the company (Cacioppo, 2000)

Reference:

Cacioppo, K. (2000). www.qualitydigest.com Measuring & Managing customer satisfaction. Retrieved from https://www.qualitydigest.com/magazine/2000/sep/article/measuring-and-managing-customer-satisfaction.html

Jeffery, M. (2010). John Wiley & Sons, Inc. Data-Driven Marketing The 15 Metrics Everyone in Market should know. Retrieved from  

https://moodle.lsus.edu/pluginfile.php/485463/mod_resource/content/0/Data-Driven%20Marketing%20The%2015%20Metrics%20Everyone%20in%20Marketing%20Should%20Know.pdf

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