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Coca Cola

Essay by   •  December 22, 2010  •  638 Words (3 Pages)  •  1,679 Views

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Company overview

The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in Atlanta, Georgia, in the United States of America. It is best known for its flagship product, Coca-Cola, and is one of the largest corporations in the United States. The company's stock is listed on the NYSE and is part of DJIA and S&P 500.

E. Neville Isdell the CEO of the company leads The Coca-Cola Company into the new century with a firm commitment to the values and spirit of the world's greatest brand. He was named chairman and chief executive officer in June 2004 and is the 12th chairman of the Board in the history of the Company.

Coca-Cola was invented by pharmacist John Stith Pemberton in 1884. According to the 2006 Annual Report, the company sells beverage products in more than 200 countries. In general the Coca-Cola Company (TCCC) only produces syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. The Coca-Cola Company offers nearly 400 brands in over 200 countries, besides its namesake Coca-Cola beverage.

Brand harmonization is the case of coca-cola which purchased India's Thums up cola brand in 1993 in order to relace it with coca cola brand by making use of existing bottle plants and distribution networks

In the 1980's Pepsi has dented the Coke identity with its "The choice of a New Generation.

The "Make Every Drop Count" campaign, launched in North America, was designed to help increase awareness of the benefits of the Company's broad beverage portfolio and its commitment to consumers.

Coca-Cola Statistics

* Coca cola owns more than Ð... of the world's beverages.

* Coke is affordable in all the countries we surveyed. It was not out of the price range for an afternoon snack.

* Coke comes in a variety of sizes worldwide so you can use it for a crowd or as a personal snack drink

Advertising

* Coke was first advertised as a remedy for headaches and exhaustion

* Coke has been advertising on television for 50 years.

* Songs used in coca cola commercials have become popular.

* They use catchy mottos such as:

"Adds a refreshing relish to every form of exercise"

The Other Side of Coke

* There are 27 different varieties of coke made by Coca-Cola

* First bottle of Coke was sold 120 years ago on May 8, 1886 in Atlanta, Georgia.

* Some of the other brands under the Coca-Cola Company are:

* Sprite

* Barq's Root beer

* Dasani

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