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Coca-Cola

Essay by   •  December 16, 2010  •  968 Words (4 Pages)  •  1,750 Views

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The Coca-Cola Company

The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s headquarters are in Atlanta, Georgia, in the United States of America. It is best known for its flagship product, Coca-Cola. The Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. (www.wikipedia.org)

Coca-Cola is the most popular and biggest-selling soft drink in history as well as the best-known product in the world. The Coca-Cola Company offers nearly 400 brands in over 200 countries (but we will focus on the Coca-Cola Can Production for this project). The first international bottling plants opened in Canada, Cuba and Panama in 1906.

The Coca-Cola Cans are manufactured as either 250ml or 330ml cans:

250 ml 330 ml

Coca-Cola uses its 3 E approach to design:

 Efficiency - Improving packaging efficiency through eliminating raw material use or light weighting (e.g. Aluminum Can Design); using less packaging material

 Effectiveness - make sure that materials used are safe and resourceful over their entire life; recyclable consumer packaging

 Eco-Innovation - Designers strive to develop new environmental technologies that enable responsible packaging innovation; 'recycling friendly'

Some of Coca-Cola's bottling partners are:

 Coca-Cola Enterprises which produces (by population) for 78% of USA, 98% of Canada and 100% of Great Britain (but not Northern Ireland), continental France and the Netherlands, Luxembourg, Belgium and Monaco.

 Coca-Cola FEMSA, S.A. de C.V. which produces (by population) for 48% of Mexico, 16% of Brazil, 98% of Colombia, 47% of Guatemala, 100% of Costa Rica, Nicaragua, Panama and Venezuela, and 30% of Argentina.

 Coca-Cola Hellenic Bottling Company S.A. which produces (by population) for 67% of Italy and 100% of Armenia, Austria, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Greece, Hungary, Lativa, Lithuania, Macedonia, Moldova, Nigeria, Northern Ireland, Poland, Republic of Ireland, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Switzerland and Ukraine.

 Coca-Cola Amatil which produces (by population) for 98% of Indonesia and 100% of Australia, Indonesia, New Zealand, South Korea, Fiji and Papua New Guinea.

(www.wikipedia.org)

There are more than 300 Coca-Cola bottlers around the world and most of the bottlers are independently owned and not controlled by the Coca-Cola Company. Together with these bottling partners, the company operates the most extensive beverage distribution system in the world. This network of 848 plants, approximately 200,000 vehicles and more than 9 million coolers and vending machines helps them to manufacture and distribute their products to customers and consumers around the world. Their beverages are consumed at a rate of more than 1.3 billion servings each day. (www2.coca-cola.com)

The Coca-Cola Company bottling partners are always local businesses. Coca-cola is everywhere around the world and their bottling system is made up of locally rooted enterprises committed to quality.

Packaging not only adds value to products by extending the shelf-life of goods, minimizing breakage, reducing transportation and handling costs, safeguarding public health and providing product-use information and convenience to the consumer. The negative effects are its impact on the environment. Coca-Cola's goal is to develop consumer preferred packages that maximize environmental and social value through every phase of their life - from design to end use. The company's strategic platform is:

* Design. Design consumer preferred, resource effective packaging.

* Recovery. Advance the development of a recycling based society.

* Reuse. Expand post-consumer beverage package and packaging material reuse.

* Inspire.

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