Cafés in the Philippines

INTRODUCTION

        The trends in cafés in the Philippines are changing rapidly. Different cafe establishments emerges everywhere offering authentic and diverse services to its market to survive the tight competition between cafés around the Metro Manila. As young business students, we always want to do something new in any areas of business by creating and producing new product and also to enhance and to improve a certain product.

        The concept of the project is new to the local market. It is not your traditional café like other coffee shops in the Philippines. We offer a new and fresh concept of café. We didn’t just merge the food with entertainment but we also integrate food with entertainment and academics giving a new experience inside the café.

REASONS FOR CONDUCTING THE STUDY

Project C.A.F.E believes that a business must provide each customer a very satisfying and unforgettable experience. It aims to give what a customer pays for and satisfy their cravings especially for coffee and desserts. We are looking forward to attract a lot of  customers and assure them that this business will be interesting, stylish, and especially affordable that will encourage them  to come back and enjoy the time they spent on our café and also treasure those special moments together with their friends, love ones, and family.

This business also aims to improve and generate more ideas to be applied on related café business. We are looking forward that this business will succeed and surpass the obstacles that the business may encounter along the way.

BENEFITS OF THE STUDY

• To the BSBA-MM students

A feasibility study is one of the things that a student needs to accomplish. Conducting feasibility is not that easy as we are expecting. A lot of time and effort are needed to be sacrifice in order to make a business idea into a feasible business. If this project will be given a chance and be approved by the panels, this can serve as a good reference for those students who will be conducting the same business idea.

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