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Gene One Benchmarking

Gene One entered the biotech industry in 1996 with groundbreaking technology that helped the company grow to $400 million dollars in just eight years. CEO Don Ruiz and the Board believes that Gene One needs the IPO to reach aggressive strategic objectives of 40% annual growth rate, introduce six innovative products, and develop two technological breakthroughs. Of utmost importance to Gene One is assembling the senior leadership team in a collaborative effort toward super ordinate goals rather than personal goals.

In order to minimize mistakes and to ensure a smoother transition towards the IPO, Gene One must benchmark other organizations that faced similar circumstances, situations, and goals. Two such organizations are Apple Computers and Google. Both Apple Computers and Google were young, high-tech firms with similar organizational strategic IPO objectives. Analysis of Apple Computers and Google, along with organizational comparisons and contrasts are discussed to further aid Gene One in their IPO efforts.

Analysis of Key Findings

Apple

Apple Computer opened in 1976 and went public in 1980 with the largest IPO since 1956. Like Gene One Apple grew quickly. From Apple?s earliest days, they were industry leaders controlling the largest share of the market through research and development and their leaders ability to anticipate market and demand changes. Apple increases sales, revenues and market share through new products such as Apple TV, iPods, iTunes, iPhones and opening retail stores for more sales and distribution. These ideas put Apple in business and have kept Apple ahead of its competition. Gene One projects a 40% increase in annual sales based primarily on new products and technology. This is precisely what Apple Computer did in the 80s.

Apple?s decline began in the 90s

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