Biomatrix Etical Table

Fernando Ortiz

Edgar Detres

Beatriz Beauchamp

Carlos Ortiz

Biomatrix Scenarios

Scenario #1

Refined Brainstorm List

Solution Ranking

Description of solution

Justification

News Conference

Make a news conference clearing out all the rumors about the ads in Yahoo.

It fits the problem because tells the people and stakeholders the truth about what is happening.

Talking with Yahoo Finance

Negotiate with Yahoo to stop the ad because it is defamatory and is not the truth and they are as guilty as the cyber - smearers.

As long the messages are in Yahoo, Biomatrix is in problems.

Solution Evaluation Matrix

Solution / Test

Harm / Beneficence

Reversibility

Publicity

First Solution

Harms: That can agitate the criminals, turnover by the people hearing the news. Benefit: Can repair the image of Biomatrix, if they found proof go their innocence it can make the criminals to stop.

If we were the stakeholders and we see a serious respond by Biomatrix will support will be the same because it isn't their fault. If we were the cyber-smearers we stop because they can trace our location and Biomatrix is showing that they are willing to do whatever it takes to repair their image and stop us.

We will like to be public related with this solution because it shows the commitment of the company to gain trust.

Second Solution

Harms: it can be hard because you can incur in lawsuits and other things that take a lot of time. Benefit: with all of their technology Yahoo can eliminate these smears.

I we were Yahoo we will try to do our best to eliminate these smears and cooperate with Biomatrix and if we were the criminals we stop these actions because the technology that Yahoo and the FBI have they can trace us.

Every person will like to be publicly related with these actions because these actions can guide us to the people that are guilty of the cyber - smear.

Feasibility Table

Category

Sub Category

Resource

Money:

Time: Solutions 1&2 requires to do fast and on time because every person that sees the ad will be against Biomatrix

Materials: Solution 1: Newspapers, TV news every media to tell the truth.

Technical

Technology doesn't exist

Patented

Modifications: Solution 2: make new technology from Yahoo because this can't happen in the future.

Interest

Organizational: Solutions 1 & 2 are organizational interest because they are losing stakeholders and people support. All this can damage their image.

Legal: Solutions 1 & 2 can lead to a lawsuit by Biomatrix to the criminals and Yahoo.

Political: These solutions will set a new trend to manage cyber -smear.

Scenario # 2

Refined Brainstrom List

Solution

Description

Justification

Solution 1

Defamatory Lawsuit against the Three.

These will put in jail the people guilty and can vindicate Biomatrix

Solution 2

Privacy Statement and alter way employees