Air Freshener In France

Air fresheners in France

Quantitative Aspects:

Introduction

Market players: Glade, Oust, (SC Johnson), Febreze (Proctor & Gamble), Air wick (Reckitt Benckiser), Others.

Market share 2006

Market Value 2006

Current Market 2006

Potential Market 2006

Usage rates, Market value and then the percentage in Brands. Divided by the total households in France. 2006

The company operates in over 110 countries

Glade, Oust, (SC Johnson) :

The goodwill of the people is the only

enduring thing in any business.

It is the sole substance...the rest is shadow."

H.F. Johnson, Sr.

This is the philosophy of this company that has been making great products like these for long time ago . And that know have a lot of prestiges , because creates a lot of different products (and brands) focus in the personal care and for the house . In this project we are going to focus in the air fresheners in France .

SC Johson , had to brands in this market that are :

IT ELIMINATES THE BAD SCENTS WITHOUT DISGUISING THEM "