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  • Modernism'S Lamentation And Postmodernism'S Celebration

    Modernism'S Lamentation And Postmodernism'S Celebration

    Sam Nelson Fr. Fitzgibbons English 190 12/16/04 Modernism's Lamentation and Postmodernism's Celebration While each movement claims its own name and set of authors, the characteristics of the literary postmodernist period are quite similar to those of the literary modernist movement, and their differences are more those of attitude than of form. Modernism and postmodernism strongly emphasize a new standard which distances and rejects the romantic period's ideas of how art should be created and how

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    Essay Length: 1,558 Words / 7 Pages
    Submitted: January 2, 2011
  • Advertising In The Dream Society

    Advertising In The Dream Society

    Advertising in the Dream Society Brompton Bicycle is a company that sells foldable bicycles, since our assignment consists of making a basic advertisement for the company we will discuss the various factors which are to be taken into consideration when making such an advertisement. We'd like to start with our target group, but first we have to point out that the foldable bicycles main features are its light weight and the possibility to fold it

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    Essay Length: 937 Words / 4 Pages
    Submitted: January 2, 2011
  • Differences In Advertising

    Differences In Advertising

    When examining the differences in global advertising I thought it would be best to begin with the obvious. This would be the portrayal of American men and women to Indian men and women in advertising campaigns. I also wanted to look into their commonalities. Both in the United States and in India women are generally portrayed in advertisements as homemakers, dependent on men, and sex objects while men are portrayed as dominant, authoritative figures. Although

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    Essay Length: 1,158 Words / 5 Pages
    Submitted: January 2, 2011
  • Advertising Propaganda

    Advertising Propaganda

    Advertising invades every aspect of our modern lives. It is shoved upon us from every aspect of media. Internet, television, radio, movies, and even our streets seem to be centered on it. We are asked to buy, try, and consume the next best thing. While most things advertised are meaningful and can possibly be used to either help or make our lives better, we do not necessarily need it. Mostly what we are exposed to

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    Essay Length: 928 Words / 4 Pages
    Submitted: January 3, 2011
  • Admissions Essay / Advertising

    Admissions Essay / Advertising

    Admissions Essay / Advertising The world is changing so are we. Our borders come closer, our cultures coexist, and our lives intertwine. More knowledge opens us more doors. We can no longer allow ourselves to be ignorant about how others live or work, because in order to correctly form an opinion on a subject or critique one’s work or decide on a product, we must first fully comprehend it. The best tool we have to

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    Essay Length: 491 Words / 2 Pages
    Submitted: January 4, 2011
  • Tobacco Advertising And Its Effects On Young Adults

    Tobacco Advertising And Its Effects On Young Adults

    In this world there are many injustices that deal with our children. A main injustice is the advertising of tobacco directed to our youths. Every day 3,000 children start smoking, most of them between the ages of 10 and 18. These kids account for 90 percent of all new smokers. In fact, 90 percent of all adults state that they first start smoking as a teenager. The statistics clearly show that young people are the

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    Essay Length: 552 Words / 3 Pages
    Submitted: January 5, 2011
  • Controversial Television Advertising

    Controversial Television Advertising

    Controversial television advertising is an effective tactic businesses use to boost revenue, without realizing its effect on the public. Is this strategy necessary for companies to attract viewers? Can companies still receive the same amount of profit without the need of such offensive material? Television has made a huge impact on consumers since it was first introduced in the 1950s. Of course, back then material being advertised was not as it is today. Now, at

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    Essay Length: 1,613 Words / 7 Pages
    Submitted: January 11, 2011
  • Evaluation Paper On The Chevrolet Corvette

    Evaluation Paper On The Chevrolet Corvette

    Abstract This paper is an evaluative look at why the Chevrolet Corvette is one of the greatest sports cars in the world. Sports cars can be judged in three areas; cost, performance, and comfort, each area will be evaluated as to why these criteria are important, with examples shown to for definition. The Corvette will be shown how it compares in regards to the measurements, and in some cases exceeds them. Showing why it should

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    Essay Length: 1,498 Words / 6 Pages
    Submitted: January 12, 2011
  • A Summary Of Modern Practices In Employee Recruitment And Selection Methods

    A Summary Of Modern Practices In Employee Recruitment And Selection Methods

    A summary of modern practices in employee recruitment and selection methods Business revolves around people. It’s the people in the business that run it so therefore it’s always important to have the best employee to do it. That is why selection is such an important aspect of any organisation, small time or bigger. It is fundamental to the performance of any business or establishment that the personnel that it employs are competent to fill the

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    Essay Length: 1,417 Words / 6 Pages
    Submitted: January 15, 2011
  • Testimonials In Advertising

    Testimonials In Advertising

    Introduction Testimonials are written or spoken statements from a public figure and sometimes from a private person, who exalt the virtue of a product. This means that a product that has been advertised using this method are highly accepted by many bearing in mind that they have a feeling of how good the product is and how it is effective to make use of it. The testimonials used to sales pitches area attributed to ordinary

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    Essay Length: 3,135 Words / 13 Pages
    Submitted: January 18, 2011
  • Are We Facing The End Of Advertising As We Know It

    Are We Facing The End Of Advertising As We Know It

    Are we facing the end of advertising as we know it?... T he dominant form of advertising used by the majority of companies in most countries appears to be that of the advertising format developed by practitioners in the West during the 1950s and 1960s. At the beginning of the 21st century, are things radically different? The communication industry is itself, not only on a national but also on a global scale, undergoing great changes,

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    Essay Length: 2,105 Words / 9 Pages
    Submitted: January 18, 2011
  • International Advertising

    International Advertising

    International Advertising-How is it affected? Introduction What is advertising? It is a paid-for communication through media such as television, newspapers or radio. Most advertising can be categorised as either informative or persuasive, or a combination of the two. Advertisements can be seen on billboards, buses, television, the internet, etc. They are usually put in areas where members of the public can easily see/hear and access the advert. Advertising spending is on the rise, as study

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    Essay Length: 2,011 Words / 9 Pages
    Submitted: January 22, 2011
  • Internet Advertising

    Internet Advertising

    Advertising can mean many different things in today’s world. When advertising first was developed it was done by would of mouth and the classic flyer or poster. Then it moved up to using the radio to help capture a bigger audience. After that it moved towards the television where an even bigger audience could be reached. Lastly companies started to realize the shear amount of traffic that was generated by the Internet. The Internet first

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    Essay Length: 1,679 Words / 7 Pages
    Submitted: January 26, 2011
  • Western Culture And Policies That Have Shaped The Modern World.

    Western Culture And Policies That Have Shaped The Modern World.

    Western culture and policies have shaped the modern world, especially the Middle East, in many ways. Since the sixteenth century, the nations of Western civilization have been the driving wheels of modernization. Globalization is simply the spread of modern institutions and ideas from one high power to the wider world. Technological innovation and economic growth along with such concepts as democracy, individualism, and the rule of law administered by an impartial judiciary, set Western

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    Essay Length: 1,507 Words / 7 Pages
    Submitted: March 2, 2011
  • Advertising

    Advertising

    "Better Sex" The advertisement I have chosen comes from the September issue of Men's Fitness. The ad is called "Better Sex". Better Sex is a series of movies for couples to buy to teach them better sex techniques. Men's Fitness is a magazine about working out. It has nothing to do with sex. So I don't see why they would put this advertisement in this magazine. This magazine's target audience is males between the ages

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    Essay Length: 378 Words / 2 Pages
    Submitted: March 3, 2011
  • Race And Modern America

    Race And Modern America

    by Bryan brown Growing up in California and coming of political age in the 90's, race has been a central factor in my develop as a person and as a radical. California elections have been the battle ground upon which fights over immigrant rights, bilingual education, affirmative action, criminal justice, labor rights and queer marriage have been fought. The explosion of rage in Los Angeles after the Rodney King verdict clearing four white cops of

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    Essay Length: 2,418 Words / 10 Pages
    Submitted: March 3, 2011
  • Alcohol Advertising

    Alcohol Advertising

    Alcohol Advertising Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their

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    Essay Length: 1,649 Words / 7 Pages
    Submitted: March 3, 2011
  • Love Portrayal In Modern Drama

    Love Portrayal In Modern Drama

    Henrik Ibsen is considered to be the father of modern drama. His objectives were to "see accurately and recreate poetically the world and its people, beliefs, ideas, conflicts, and correspondences" (Mergentha). The essence of modern drama is to remake, or mirror the society in which the authors lived in. However, at times, these realistic concepts are introduced in an environment that is completely absurd and surreal. It can be explained as the author trying to

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    Essay Length: 1,412 Words / 6 Pages
    Submitted: March 4, 2011
  • Evolution Of Modern Humans

    Evolution Of Modern Humans

    There are two main theories regarding the origin of modern humans. The first theory suggests that pre modern humans evolved into modern humans prior to leaving Africa and then dispersed in different directions; this theory is called the “Out of Africa Theory”. The second theory suggests that pre modern humans left Africa and dispersed in different directions and evolved into modern humans, this is called the “multi regional theory”. I personally believe in the “out

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    Essay Length: 843 Words / 4 Pages
    Submitted: March 5, 2011
  • Advertising

    Advertising

    Page 1 ENGLISH 68 11 OCT. 2004 ESSAY #2 Forbes Magazine is geared towards the Business men and women who are interested in the daily news, technological advances as well as society issues. This magazine offers information geared towards the business people, it also contains different types of entertainment such as travel resorts, new vehicles on the market, and sports related editorials. It can also be said that this magazine offers some humanitarian articles,

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    Essay Length: 812 Words / 4 Pages
    Submitted: March 5, 2011
  • Modern Chinese History-- Chiang Kai-Shek

    Modern Chinese History-- Chiang Kai-Shek

    The introduction of Chiang Kai-Shek. By the question above, IÐ'ÐŽÐ'¦d like to discuss Chiang Kai-Shek. Why I choose him as todayÐ'ÐŽÐ'¦s topic? Because I thought ChiangÐ'ÐŽÐ'¦s life, and people surrounding him were dramatic, and he was a key person of influencing todayÐ'ÐŽÐ'¦s relationship of China and Tai Wan. LetÐ'ÐŽÐ'¦s see what he did in his life. Chiang Kai-Shek was born on October 31st, 1887 in the ZheJiang FengHua, and died on April 5th,19 in TaiBei.

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    Essay Length: 3,067 Words / 13 Pages
    Submitted: March 6, 2011
  • Many Advertisements Use Codes To Convey A Fairy Tale To Consumers

    Many Advertisements Use Codes To Convey A Fairy Tale To Consumers

    Many advertisements use codes to convey a fairy tale to consumers, usually resulting in a happy ending. This occurs at the expense of the price and means being set aside. Most advertisements rely heavily on visual props and sometimes on text to convey their meaning. These codes are open to many interpretations. This ad is no exception. It uses the visual code on many different levels, and the text is there mainly for explanatory purposes.

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    Essay Length: 682 Words / 3 Pages
    Submitted: March 6, 2011
  • Exploring An Advertising Campaign

    Exploring An Advertising Campaign

    Ð''HSBC Ð'- The Worlds Local Bank' The HSBC group has been a banking corporation since 1865, set up to finance the growing trade between Europe, India, & China. The company are referred to as a group because they are not all one company. HSBC is a holding company, which either owns, or partially owns all of its subsidiaries, which then trade under the HSBC name. HSBC buy shares of a company, until they have a

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    Essay Length: 1,105 Words / 5 Pages
    Submitted: March 6, 2011
  • The Modern State

    The Modern State

    The modern state The rise of the "modern state" as a public power constituting the supreme political authority within a defined territory is associated with western Europe's gradual institutional development beginning in earnest in the late 15th century, culminating in the rise of absolutism and capitalism. As Europe's dynastic states Ð'-- England under the Tudors, Spain under the Hapsburgs, and France under the Bourbons Ð'-- embarked on a variety of programs designed to increase centralized

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    Essay Length: 616 Words / 3 Pages
    Submitted: March 6, 2011
  • The Effect Of Brand-Name Placement On Television Advertising Effectiveness

    The Effect Of Brand-Name Placement On Television Advertising Effectiveness

    ABSTRACT: Is advertising more effective when the advertised brand name is revealed at the onset of an advertising message or when it is withheld until the end of the message? Given the propensity of advertising to withhold the brand name, advertisers apparently presume the latter, perhaps because they believe that the practice sustains attention to the advertisement. The network model of memory and related theories of associative learning imply superior advertising effectiveness when the brand

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    Essay Length: 346 Words / 2 Pages
    Submitted: March 7, 2011

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