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  • New Product Marketing Plan Counpon Scanner

    New Product Marketing Plan Counpon Scanner

    ScanZ Technologies Coupon eCompanion® Marketing Plan   Table of Contents Executive Summary 5 Product Description 7 Customer 7 Value Proposition: 7 Product Features: 8 SWOT Analysis 9 Strengths: 9 Weaknesses: 9 Opportunities: 9 Threats: 9 Target Market 10 Competitive Analysis 12 Pricing 14 Channels 16 Sales Channel 16 Delivery Channel 16 Warehousing Channel 16 Marketing Communications 18 Budget 21   Executive Summary Of the 300 Million citizens in the United States it is estimated

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    Essay Length: 4,306 Words / 18 Pages
    Submitted: May 12, 2011
  • Financial Forecasting Riordan Manufacturing

    Financial Forecasting Riordan Manufacturing

    Financial forecasting allows financial managers to anticipate events before they occur, particularly the need for raising funds externally. An important consideration is that growth may call for additional sources of financing because profit is often inadequate to cover the net buildup in receivables, inventory, and other asset accounts. When forecasting, one must take into account estimated future levels of receivables, inventory, payables, and other corporate accounts as well as its anticipated profits and borrowing requirements.

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    Essay Length: 460 Words / 2 Pages
    Submitted: May 15, 2011
  • Outsourcing Of American Manufacturing Jobs

    Outsourcing Of American Manufacturing Jobs

    A machinist goes into work just like he has been for the past 20 years; suddenly he is told that his job has been eliminated. If you think that your manufacturing job is safe, you would be wrong. Throughout your working career there may come a time that you will lose your job or have to change careers due to outsourcing. What is outsourcing? Adams (2006) states, "True outsourcing is nothing more that shifting

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    Essay Length: 2,960 Words / 12 Pages
    Submitted: May 16, 2011
  • Why Volumes, Prices, And Margins Vary Over The Product Life Cycle?

    Why Volumes, Prices, And Margins Vary Over The Product Life Cycle?

    Why do volumes, prices, and margins vary over the product life cycle? Can you provide an example? The same factors that are the key to reaching maximum market potential Awareness, Availability, Ability to Use, Benefit Deficiency, and Affordability. Take the release of both Apples' iPod and iPhone, both of these products had great pre-release awareness, during the pre-release a lot of people learned from reading press releases and other media how to use them.

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    Essay Length: 440 Words / 2 Pages
    Submitted: May 16, 2011
  • Gap Analysis: Riordan Manufacturing

    Gap Analysis: Riordan Manufacturing

    Gap Analysis: Riordan Manufacturing Linda D. Stuckey Human Resource Management University of Phoenix Dr. Victoria Jones, Facilitator January 31, 2007 ijn Gap Analysis: Riordan Manufacturing As employees are gifted at solving difficult problems that arise from time to time, they can be careless about the quotidian responsibilities of their job. How can a general manager embrace the courage of employees to continue to bring strengthen to the workplace quotidian responsibilities? Within Human Capital Management, directors

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    Essay Length: 1,891 Words / 8 Pages
    Submitted: May 17, 2011
  • Gap Analysis: Riordan Manufacturing

    Gap Analysis: Riordan Manufacturing

    Gap Analysis: Riordan Manufacturing Riordan Manufacturing, a Fortune 1000 enterprise and global plastics producer, creates custom plastic parts for customers primarily in the automotive industry, aircraft manufacturers, the Department of Defense, bottlers and beverage makers, and appliance manufacturers. Recently however, declining sales and uneven profits have forced Riordan to make several strategic changes in the way it manufactures and markets its products, and management is working to address motivational issues within its workforce (University of

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    Essay Length: 1,946 Words / 8 Pages
    Submitted: May 18, 2011
  • Medical Products Inc.

    Medical Products Inc.

    Medical Products Inc.: Developing New Products for the Twenty-First Century Synopsis MPI markets medical products and services as well as offers medical support products to its customers. In the mid 1970s, the growth of MPI was the highest attained by any corporation. MPI build a reputation in the field for building high quality products coupled with professional field sales and customer support. New products had to be developed for MPI to stay competitive and profitable

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    Essay Length: 1,578 Words / 7 Pages
    Submitted: May 18, 2011
  • New Products - The Secret Of Success Or Failure

    New Products - The Secret Of Success Or Failure

    New Products - the secret of success or failure? New products are those which a company builds through its own Research and Development efforts. They may be original products, line extensions or even improvements or modifications to an existing product. Companies need to manage new products in the face of changing tastes, technologies and competition. Because all products decline in popularity and sales companies must find new products to replace aging ones. One recent study

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    Essay Length: 539 Words / 3 Pages
    Submitted: May 18, 2011
  • Production Possibility Curve

    Production Possibility Curve

    Considering the production of maize and shirts in Botswana, we can use the notion of the production possibilities curves to determine levels of efficiency, inefficiency, economic growth and technological improvement. The production possibilities curve (PPC) is a graph that shows the different quantities of the two goods (in this case, maize and shirts) that an economy (Botswana) could efficiently produce with the limited productive resources. To be able to illustrate this simply we assume that

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    Essay Length: 948 Words / 4 Pages
    Submitted: May 19, 2011
  • Winsome Manufacturing

    Winsome Manufacturing

    Winsome Manufacturing Company I am the manager of a firm that produces plastic storage containers for sale at home events. We will be introducing a new multiple container system to which will require minimal storage space in ones home. This product thus opens a sales channel market, allowing for additional add on products and to generate new revenues. The product is scheduled to be introduced in nine months during the first quarter of the new

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    Essay Length: 1,251 Words / 6 Pages
    Submitted: May 19, 2011
  • Riordan Manufacturing Staffing Strategies Paper

    Riordan Manufacturing Staffing Strategies Paper

    Introduction Founded in 1991, Riordan Manufacturing, Inc. is an industry leader in the field of plastic injection molding. With a current total workforce around three hundred employees and a turnover rate that increased from 3.7% in 2002 to 8.8% in 2004, it is obvious that Riordan's three recruiting team members are very busy. This paper will evaluate the staffing strategies currently used by Riordan's recruiters for efficiency and legal compliance. In addition, the paper will

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    Essay Length: 1,572 Words / 7 Pages
    Submitted: May 19, 2011
  • What Is Lean Manufacturing?

    What Is Lean Manufacturing?

    Most all business managers agree that achieving low cost and high quality no longer guarantees a business its success. In the face of fierce global competition, companies are concentrating more than ever on reducing lead-times as a way of achieving operational flexibility. This is because as lead-times decrease, production times fall, quality improves and costs shrink. The methodology that an increasing number of companies are using to accomplish such a business strategy is the implementation

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    Essay Length: 841 Words / 4 Pages
    Submitted: May 20, 2011
  • Ladner Building Products

    Ladner Building Products

    Ladner Building Products Issues. Gordon Stephens, logistics analyst for Ladner Building Products (Ladner), a building materials distributor, has to prepare for the next two weeks a report analysing the company's logistic practices for Doug Turner, vice president, logistics and materials management. Moreover, the report had to present recommendations for Doug that would reduce costs, improve company performance, or accomplish both simultaneously. The main immediate issue that Gordon has to deal with is the high cost

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    Essay Length: 812 Words / 4 Pages
    Submitted: May 20, 2011
  • Benchmarking: Riordan Manufacturing

    Benchmarking: Riordan Manufacturing

    Running head: BENCHMARKING: RIORDAN MANUFACTURING Benchmarking: Riordan Manufacturing Rochelle Conard Rachel Lawson University of Phoenix MBA 530 Human Capital Development September 6, 2007 Introduction: Riordan Manufacturing The reader of this paper will gain a better understanding of the human capital development strategy of the Riordan Manufacturing. Riordan Manufacturing and six other companies share some of the same issues that affect the employees and leaders. Job satisfaction, employee benefits, employee turnover and compensation model development issues

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    Essay Length: 3,166 Words / 13 Pages
    Submitted: May 20, 2011
  • Production In The Workforce

    Production In The Workforce

    Manufacturing Computer-aided Design (CAD), Computer-aided Engineering (CAE), Computer-aided Manufacturing (CAM), Computer-integrated Manufacturing (CIM), and Flexible Manufacturing Systems (FMS) are all computer operated machines that can be used to assist manufacturers to manufacture better parts. In addition, these systems not only save time and setup costs for a manufacturer, but they also can aide in design, handling, transportation, efficiency, and their business operations and databases. Choosing A Facility Layout When making layout decisions management has to

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    Essay Length: 430 Words / 2 Pages
    Submitted: May 23, 2011
  • Product Strategy Of The British Airways:

    Product Strategy Of The British Airways:

    Product Strategy of the British Airways 1.1 Introduction to product strategy Product is the most important component in an organization. Without a product there is no place, no price, no promotion, and no business. Product is anything that can be offered to a market to satisfy a want or a need. It is the core ingredient of the marketing mix and is everything favorable and unfavorable, tangible and intangible received in the exchange of an

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    Essay Length: 3,287 Words / 14 Pages
    Submitted: May 27, 2011
  • Riordan Manufacturing

    Riordan Manufacturing

    Running head: PROBLEM SOLUTION: RIORDAN MANUFACTURING Problem Solution: Riordan Manufacturing ML University of Phoenix Problem Solution: Riordan Manufacturing Riordan Manufacturing is a global plastics producer employing approximately 550 people. The company has divisions in Albany, Georgia, Pontiac, Michigan, San Jose, California and Hangzhou, China. Riordan has experienced some pitfalls over the last few months due to declining sales, uneven profits and an exodus of some of its key people. All of these factors have led

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    Essay Length: 3,794 Words / 16 Pages
    Submitted: May 27, 2011
  • New Product An Dmarketing Mix

    New Product An Dmarketing Mix

    The marketing mix Generally speaking, the SaniSpray is a convenience consumer product. It needs to be priced affordably, it needs to have a widely spread distribution in convenient locations and it needs mass promotion, while still targeting more specific segments of the Canadian population. Product: SaniSpray is entering the market not only to sanitize hard surfaces such as toilet seats, but also to deliver memorable customer experiences. In order to do so, it is interesting

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    Essay Length: 1,277 Words / 6 Pages
    Submitted: May 28, 2011
  • New Product Process

    New Product Process

    New Product Process Designs for Speed to Market Since the nanny cam is going to be introduced into the market as a product that can be used with the option of discretion, it is important that our design includes hardware that can be hidden within the homes of our customers. The main goal is to make sure it goes undetected by those who are being watched with the surveillance equipment. So we have decided to

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    Essay Length: 1,403 Words / 6 Pages
    Submitted: May 28, 2011
  • Dakota Office Products Study Case

    Dakota Office Products Study Case

    1. Why was Dakota’s existing pricing system inadequate for its current operating environment? - profits only when clients placed large orders for cartons - real drop of profit if many clients place small orders - wrong cost determination for individual customers - wrong cost determination for new services provided by DOP (to small charges for the “desktop” delivery, then the actual cost of it) 2. Develop an activity-base cost system for Dakota Office Products based

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    Essay Length: 741 Words / 3 Pages
    Submitted: May 28, 2011
  • Riordan Manufacturing

    Riordan Manufacturing

    Gap Analysis: Riordan Manufacturing Introduction Riordan Manufacturing is faced with an interesting, but not uncommon occurrence among businesses, especially larger businesses and ones that have been around a while. Riordan is faced with a motivation and production problem, with much of this believed to be stemming from an inadequate and archaic total rewards system compounded by the problem that the HR department seems to not be getting the type of attention this department needs in

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    Essay Length: 4,456 Words / 18 Pages
    Submitted: May 29, 2011
  • Toyota Motos Manufacturing

    Toyota Motos Manufacturing

    Case Overview Toyota Motor Manufacturing, USA (TMM) is a subsidiary of the Japanese Toyota Motor Corporation (TMC), which TMC was forced to open under political pressure from the US in 1985, to replace the bulk of Japanese imports of the very successful Camry. TMC had to invest heavily in TMM to ensure its success (especially implementing the Toyota Production System for the first out of Japan), mainly in human infrastructure. Top and operations managers were

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    Essay Length: 974 Words / 4 Pages
    Submitted: May 31, 2011
  • Reasons For A Change In An Organisations Product Or Service

    Reasons For A Change In An Organisations Product Or Service

    Organizations will change the goods or services they provide, more often than others. This can be for many reasons such as social trends, competition, advances in technology and occasionally from accusations from pressure groups. Social trends give a broad indication of the society in that particular country, by analyzing previous economic data. Social trends will have an effect on the services or products that organizations provide, for example as technology advances in the car industry,

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    Essay Length: 1,036 Words / 5 Pages
    Submitted: June 2, 2011
  • Mattel's Product Safety

    Mattel's Product Safety

    Mattel was believed to be one of the most trusted toy companies around the world that operated in 155 countries. They produce the most famous toys for children, such as Barbie, Cabbage patch kids, Fisher-Price, and some many other amazing toys. Beyond concerns about marketing to children, Mattel, Inc. is making a serious commitment to business ethics. For example, Mattel instituted a code of conduct called "Global Manufacturing Principles." These principles required all business partners

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    Essay Length: 2,006 Words / 9 Pages
    Submitted: June 2, 2011
  • Midwest Office Products

    Midwest Office Products

    1.Based on the interviews and data in the case, we calculated the following information. (1)The cost of processing cartons through the facility: Personnel expense (warehouse, truck drivers)2,570,000 ЎРCompensation for truck drivers ( 250,000) Warehouse personnel expense $2,020,000 ЎПWarehouse expenses (excluding personnel) 2,000,000 $4,020,000 (2) The cost of entering electronic and manual customer orders: Order entry expenses $ 840,000 (3) The cost of shipping cartons on commercial carriers: Freight $ 450,000 (4) The cost per

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    Essay Length: 677 Words / 3 Pages
    Submitted: June 2, 2011

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