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Last update: June 4, 2016
  • Li Ning Marketing Case Study

    Li Ning Marketing Case Study

    In its mission statement, Li-Ning vision is to be ÐŽ§a world's leading brand in the sports goods industry.ЎЁ While it is obvious that Li-Ning has been hugely successful in maintaining its brand image and sales growth in China, I believe that Li-Ning can further improve its market share by positioning themselves differently from the top 2 player in the industry: Nike and Adidas, by exploiting its comparative advantage over these multinational companies. The primary target

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    Essay Length: 567 Words / 3 Pages
    Submitted: May 23, 2011
  • Gmail - A Case Study

    Gmail - A Case Study

    GMail-A Case Study "...Search is Number Two Online Activity - Email is Number One; 'Heck, Yeah,' Say Google Founders..." Headline of press release issued by Google on April 1, 2004 for GMail. On 1st April 2004, Google announced a new web-based mail service called Gmail. During launch it announced a one GB of free storage for each user. It has many of new features for regular webmail users such as grouping of messages into one

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    Essay Length: 2,338 Words / 10 Pages
    Submitted: May 23, 2011
  • Ipod Case Study

    Ipod Case Study

    When Apple first entered the mobile music market in September 2005 with their partnership announcement between Motorola and Cingular Wireless to produce the ROKR, Apple’s strategy was to tap into the potentially huge market for mobile music devices and services. Apple’s contribution to the partnership was to offer access to their highly successful iTunes music service, allowing Motorola to design and develop the physical handheld mobile device and Cingular to provide the wireless data services.

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    Essay Length: 1,294 Words / 6 Pages
    Submitted: May 23, 2011
  • Mei Zhen Xiang Case Study

    Mei Zhen Xiang Case Study

    Table of Contents 1. IntroductionÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'.....2 2. History of Bak KwaÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...3 3. Bee Chen Hiang ProfileÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...3 4. Guanxi and XinyongÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'.....6 5. Patterns of ExpansionÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'......7 6. Business Strategies and its SuccessÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...7 7. Societal EffectsÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'....9 8. Post-war SingaporeÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'....9 9. Chinese Nature in Doing BusinessÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...10 10. ConclusionÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...11 Introduction Bee Cheng Hiang multi-million business has come a long way to what it is today. The business has survived the effects of war, the restructuring of the economy and initial unfavorable

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    Essay Length: 2,171 Words / 9 Pages
    Submitted: May 24, 2011
  • Case Study Solution: Wal-Mart Stores, Inc.

    Case Study Solution: Wal-Mart Stores, Inc.

    Wal-Mart Stores, Inc. 1) Please describe the sources of Wal-Mart's Competitive Advantage in discount retailing! The global player Wal-Mart operates in 14 different markets all around the world, serving 176 million customers every week. Today, the second biggest company of the world, concerning turnover which amounts to 312,427 million US-$, categorizes its operational facilities into five divisions. Among those divisions are the Wal-Mart discount stores, offering convenience and low-priced goods. Wal-Mart supercenters are the biggest

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    Essay Length: 2,040 Words / 9 Pages
    Submitted: May 24, 2011
  • Apple Case Study

    Apple Case Study

    1. Historically, what were Apple's major competitive advantages? Apple were a very successful company at maintaining competitive advantage over its main competitors, this success can be analysed in more detail using Porter's five forces model which is broken into: 1. The threat of substitute products 2. The threat of the entry of new competitors 3. The intensity of competitive rivalry 4. The bargaining power of customers 5. The bargaining power of suppliers These are the

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    Essay Length: 1,629 Words / 7 Pages
    Submitted: May 24, 2011
  • Nike Information System Case Studies

    Nike Information System Case Studies

    PENGENALAN Berdasarkan statistic oleh konsultan Avanade yang berasal dari UK, 40 peratus organisasi di UK mengalami kegagalan di dalam projek sistem maklumat yang dijalankan oleh organisasi masing masing. Statistic ini diamil berdasarkan laporan dan data yang dirujuk dari tahun 2004 Ð'- 2006 "A hefty 40 per cent of businesses experienced project failure between 2004 and 2006" (Kelly, 2007). Dalam tugasan ini, saya memilih syarikat NIKE.Inc yang mengalami masalah dengan perisian "supply chain planner" yang telah

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    Essay Length: 2,587 Words / 11 Pages
    Submitted: May 27, 2011
  • Hilton Case Study

    Hilton Case Study

    1. Harley Davidson had difficulties to achieve its global growth thru dimensions of cultural differences from its beginning. They had opened dealership through the world to break some of the barriers of cultures differences around the globe. The weakness was the nation's sole motorcycle manufacturer; the company was on the brink of bankruptcy, facing a declining market, poor product perception and heavy competition from Japan. Through aggressive actions in product development, manufacturing and marketing, the

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    Essay Length: 388 Words / 2 Pages
    Submitted: May 28, 2011
  • Case Study

    Case Study

    Introduction Mid-Continent Airlines is well known in the Great Lakes Region. Mid-Continent, along with other commuter airlines provides airline services to small and medium sized cities. Mid-Continent has had repeated history of profitability ranging from small profits to small losses. Mid-Continent's current financial standing is not good. All of their current aircraft fleet was purchased used. Their oldest aircraft is becoming very costly to maintain. They cannot acquire traditional bank financing because of their inadequate

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    Essay Length: 2,708 Words / 11 Pages
    Submitted: May 29, 2011
  • Dawar Group - Case Study

    Dawar Group - Case Study

    LIST OF CONTENTS: 1. INTRODUCTION * COMPANY ASPECTS/BACKGROUND * MISSION STATEMENT * COMPANY PROFILE * ORGANIZATION CHART * DEPARTMENT DIVISION CHART * ADMINISTRATION CHART. 2. DEPARTMENTS * SAMPLING DEPARTMENT * PRODUCTION DEPARTMENT * ACCOUNTS DEPARTMENT * EXPORT-IMPORT DEPARTMENT * PERSONNEL DEPARTMENT * MARKETING DEPARTMENT 3. CONCLUSION * LEARNING'S & PREDICTIONS. Mission Statement: * To put shoes in the feet of people around the world. * To reach out most parts of the world. *

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    Essay Length: 8,932 Words / 36 Pages
    Submitted: May 30, 2011
  • Student Case Study

    Student Case Study

    Introduction: Scheduling is a key factor in assuring success in the workplace, especially when you are being counted on by co-workers. Background: Carl Robbins, a new campus recruiter employed by ABC, Inc for six months, attempts his first recruitment for the company. Unfortunately, scheduling problems are brought to his attention and he panics days before the newly recruited expected start dates in July. Key Problems: #1: The first major problem: Not following up on a

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    Essay Length: 729 Words / 3 Pages
    Submitted: May 30, 2011
  • Provel Case Study

    Provel Case Study

    International Marketing Communications Case Study: Provel A. Situational Assesment: Eli Lilly Canada Inc. is a pharmaceutical company which established a new divison called Provel, to provide pharmaceutical products and technical services exclusively to veterinarians. Before Provel was established, the over-the-counter market and the ethical market were both served by Elanco, another division of Eli Lilly Canada. The over-the-counter market consists of selling pharmaceutical products to farmers through retail outlets and farm supply dealers, while the

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    Essay Length: 2,839 Words / 12 Pages
    Submitted: May 31, 2011
  • La Gear Case Study

    La Gear Case Study

    EXECUTIVE SUMMARY L.A. Gear, Inc was started in 1985 when Robert Greenberg was looking for the next trend to follow, and saw the opportunity after watching Reebok attack the shoe market with their fashionable aerobic shoes. Greenberg saw an opportunity and created L.A. Gear, and sold highly fashionable candy colored sneakers aimed at trend conscious teenage girls. The company since then expanded into the third most dominating shoe company in the world entering the 1990s.

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    Essay Length: 2,590 Words / 11 Pages
    Submitted: May 31, 2011
  • Rise Of China And Case Study Of Veolia And Colgate-Palmolive

    Rise Of China And Case Study Of Veolia And Colgate-Palmolive

    Contents 1.0 Section One1 2.0 Section Two - 2.1 Introduction - 2.2 Veolia - 2.3 Colgate-Palmolive 3.0 Bibliography Appendices, A 1.0 Section One China is emerging as a growing economy, which is becoming more attractive for foreign investors and in particular, large multi national companies. It is seen as the fastest developing country, and is emerging as the new superpower. There are many factors that have led to China becoming a more appealing country for

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    Essay Length: 4,751 Words / 20 Pages
    Submitted: June 1, 2011
  • Chemco Coatings Case Study

    Chemco Coatings Case Study

    Question 1: Using the given income statement and balance sheet data, I've generated a cash-based income statement for Chem-Co for 2005 below. Chem-Co Jennifer Haggerty 2005 CASH BASED INCOME STATEMENT $ 1,000,000 Cash Flow Impact Net sales 861 Source Revenue Change in accounts receivable (113) Use Asset Increase Cash receipts from sales 748 Cost of goods sold (680) Use Expense Change in inventory (39) Use Asset Increase Change in accounts payable 17 Source Liability Increase

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    Essay Length: 1,875 Words / 8 Pages
    Submitted: June 1, 2011
  • Case Study: Two Big BanksÐ'ÐŽÐ'Ї Broken Back Office

    Case Study: Two Big BanksÐ'ÐŽÐ'Ї Broken Back Office

    Case Study: Two Big BanksÐ'ÐŽÐ'Ї Broken Back Office Problem Definition: As Megan, after the merger of two banks, Vice Chairman of Global Capital Markets and the manager of Operations department come from another bank; Vice Chairman of Client Management-Max, Sam and I come from my prior bank. Sam used to be the manager of Operations department in my bank, but now he is only the manager of New York office and under the leadership of

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    Essay Length: 2,132 Words / 9 Pages
    Submitted: June 1, 2011
  • Starbucks Case Study

    Starbucks Case Study

    #1) Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets: The controllable factors that Starbucks has encountered entering the global market are similar to those in their domestic market. These factors include product, price, place and promotion. The Starbuck's name and image connect with millions of consumers around the globe. Internally, Starbuck's is able to make adjustments to fit a county's cultural tastes and expectations regarding their product, it's price,

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    Essay Length: 1,561 Words / 7 Pages
    Submitted: June 2, 2011
  • Energy Gel Case Study

    Energy Gel Case Study

    Question 1: What is your assessment of HPC's capital budgeting process currently in place? Would you recommend any improvements? What is the correct method to value the project? It is mentioned in the case that HPC only carries out financial evaluation after it has completed technical and strategic analysis. This seems to be an incorrect way to do it because you would expect financial to be priority or at least part of the initial analysis

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    Essay Length: 444 Words / 2 Pages
    Submitted: June 2, 2011
  • Starbucks Case Study 2007

    Starbucks Case Study 2007

    Synopsis In 2003, Starbucks was listed as one of the Fortune 500. Despite the ongoing recession, the company had managed a 31% increase in net revenues for the year. This was reasonable, considering they only spent about 1% of total sales on marketing. All of this, coupled with the fact that they were popular with customers and employees, was a sure recipe for success. While their domestic figures were rosy, the international operations were losing

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    Essay Length: 1,430 Words / 6 Pages
    Submitted: June 3, 2011
  • Company Case Study

    Company Case Study

    The name of the company I am doing research on is Applebees International Inc. Its ticker symbol is APPB and is traded publically on NASDAQ. Applebees' home page is located at http://www.applebees.com. It competes primarily in the eating places category, and secondarily in the patent owners and lessors category according to the Lexisnexis database. Their main business activities include making sure that there is a local bar & grill in even the most remotely located

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    Essay Length: 658 Words / 3 Pages
    Submitted: June 4, 2011
  • Hr Crisis Management: An Enron Case Study

    Hr Crisis Management: An Enron Case Study

    1. The collapse of Enron has cast revealing light not just on the corruption of business leaders, auditors and politicians but on the appearance of deregulated capitalism as it has emerged from the stock-market bubble. It has highlighted, too, the vulnerability of the broad layers whose pensions are tied up in the savings routine so ingrained in the economy. This failure has affected not only Enron's employees but tens of millions of holders of 401(k)

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    Essay Length: 963 Words / 4 Pages
    Submitted: June 4, 2011
  • Qantas, A Case Study Of Restructuring Program

    Qantas, A Case Study Of Restructuring Program

    QANTAS, A Case Study of Restructuring Program Accounting For Decision Making, Meysam Safari October 2007 QUEENSLAND AND NORTHERN TERRITORY AERIAL SERVICES LIMITED (THE QANTAS GROUP) Table of contents: * Introduction ............................................................. .................. 5 * A review of Qantas' Business Segments ................................. 20 * Reasons of restructuring in Qantas ........................................ 34 * Organizational Structure ...................................................... 36 * Qantas Performance over time ............................................ 39 * GLOSSARY ................................................................................. 45 Introduction The Qantas story is inextricably linked with the

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    Essay Length: 9,211 Words / 37 Pages
    Submitted: June 5, 2011
  • Finance Case Study

    Finance Case Study

    Ratcliffes - A Case Study By Jonathan Pelley Level 5 Professional Diploma in Management Studies Report for Mick Landers Executive Summary This report has been produced to give an accurate indication of the current financial position of Ratcliffes Ltd. At first glance it would seem that Ratcliffes is a successful profitable business with Gross Profit and Operating Profit both increasing year after year. However, if we look closer at Ratcliffes accounts we will see

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    Essay Length: 5,334 Words / 22 Pages
    Submitted: June 5, 2011
  • Midas Case Study

    Midas Case Study

    Qualifiers: Midas's qualifiers include: (1) Speed; (2) Specialisation of services; (3) Price; (4) Trust/Reliability; (5) Quality parts; (6) Customer service; (7) Guarantee; and (8) Location. Winners: From the customer's perspective the winners which ensures they utilise Midas are Speed and Price. In order to assess the anticipated impacts of the introduction of maintenance services on the existing business process it is necessary to analyse the potential fit of the new business with the existing areas.

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    Essay Length: 454 Words / 2 Pages
    Submitted: June 6, 2011
  • Case Study

    Case Study

    Critical Thinking Case Study Case Study: Operation Optimize Introduction AcuScan, Inc faces several challenges as it tries to launch iScanner, a new retinal-scanning product, designed specifically for the retail industry. Assuming the role of Vice President of Operational Development for AcuScan, Miranda must evaluate all arguments and provide alternative solutions. Cliff Cliff O'Connor, Chief Executive Officer, deem extreme measures to be the best option for the company to revive its financial health and reposition itself

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    Essay Length: 2,715 Words / 11 Pages
    Submitted: June 7, 2011