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  • Relationship Marketing

    Relationship Marketing

    Table of contents A. Introduction 2 B. Theoretical framework 3 Introduction to Relationship Marketing 3 Relationship Quality and Value 6 Customer satisfaction 8 Trust & Commitment 9 Importance of management 10 C. Discussion 11 CRM, the tool to apply relationship marketing 11 Selecting the Right Customer 14 Customer Information, a Strategic Marketing tool 16 Buyer Supplier Relationship 20 Reverse Marketing, another perspective to Relationship Marketing 23 Buyer is Marketer 24 D. Conclusion 26 E. References

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    Essay Length: 7,131 Words / 29 Pages
    Submitted: December 21, 2010
  • Enterprise Univesity Diversity Plan

    Enterprise Univesity Diversity Plan

    Enterprise University Diversity Plan Enterprise University is an institution of higher learning committed to improving the diversity of its student body, professional staff, and support staff. A community comprised of various cultures will encourage students to learn about, to respect, and to appreciate other cultures through mutual interaction. Regular interaction with different people, whether due to control or by natural occurrence will be a valuable experience for young adults who are being groomed for leadership.

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    Essay Length: 3,583 Words / 15 Pages
    Submitted: December 21, 2010
  • The Corrections Task Force Project: Memorandum

    The Corrections Task Force Project: Memorandum

    The Corrections Task Force Project: Memorandum According to a recent Bureau of Justice Statistics report, the jail population has increased nationwide. "The Census of Jail Inmates, conducted on June 30, 2005, recorded a 33,539 inmate increase, the largest 12-month growth since 1997"(BJS, 2006). Closer to home in Utopia County jail overcrowding is at an explosive rate increase, the safety of all is at risk, and the lack of meeting the minimum jail standards. To address

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    Essay Length: 1,777 Words / 8 Pages
    Submitted: December 21, 2010
  • Change Management Plan Paper And Defense

    Change Management Plan Paper And Defense

    Change Management Plan Paper and Defense University of Phoenix MBA520: Human Capital Development Group: GA06MBA06 November 2, 2006 Change Management Plan Paper and Defense "Change cannot be executed by merely announcing a new program. . . . Effective change must be built on the foundation that is already in the organization" (Kerfoot, 2005). In a fiercely competitive world, organization's that are willing and able to sustain change will reap the benefits of present and future.

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    Essay Length: 2,122 Words / 9 Pages
    Submitted: December 21, 2010
  • Peace Education - Lesson Plans

    Peace Education - Lesson Plans

    Michelle Wilson's PEACE TEACHING MODULE s41169432 23/05/07 EDUC2040 Peace Education Heather Millhouse Course Title: Peace Education Level: University (Undergraduate) Mode: Internal Ages: Adult Tutorial Length: 2 Hours Sessions: Weekly Class size: approx. 20 Tutor: Ms Michelle Wilson Objectives and Purpose: These tutorials aim to allow students to reflect on lecture material within a comfortable, peaceable environment where creativity and proactivity is encouraged. Students get a chance to discuss ways in which to approach and deal

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    Essay Length: 3,221 Words / 13 Pages
    Submitted: December 21, 2010
  • Mkt Plan For Applebee's Ballpark

    Mkt Plan For Applebee's Ballpark

    Increase Community Involvement In order for the Legends to increase community involvement, we should increase the number and assortment of community giveaways throughout multiple channels. Multiple local businesses should be targeted each week. There needs to be promotional information around areas where raffles for tickets are held, upcoming schedules, and free items that would provide brand awareness (key chains, pencils, pocket schedules, etc.). Another channel the Legends could exploit would be schools throughout Fayette County.

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    Essay Length: 577 Words / 3 Pages
    Submitted: December 21, 2010
  • Project Management

    Project Management

    Project Proposal Our initial Statement of Need showed the City of Lompoc having many neighborhoods without parks. There were no neighborhood parks where the children of the community could congregate and have picnics and barbeques. The Lompoc city Council decided to budget for the landscaping and construction of two community parks. One would be located on the North East and one located on the South East side of the city. Providing the additional city parks

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    Essay Length: 5,586 Words / 23 Pages
    Submitted: December 21, 2010
  • Market Monopoly

    Market Monopoly

    Market Monopoly: New York Power Authority A person living in New York or a company that is located in New York is likely to be obtaining their electricity from the New York Power Authority. The New York Power Authority is the only state-wide provider of electricity providing its services through the use of 17 generating facilities and over 1,400 miles of transmission lines. The company was established in 1931 and is presently regarded as the

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    Essay Length: 535 Words / 3 Pages
    Submitted: December 21, 2010
  • Diversity Action Plan

    Diversity Action Plan

    Diversity Action Plan University of Phoenix May 21, 2007 Superior Essex Superior Essex Inc. is a Fortune 1000 company and one of the largest wire and cable manufacturers in North America. The company is also a global leader in communications cable and magnet/winding wire industry. The organization is headquarters is located in Atlanta, GA employing more than 4,000 people in the United States and around the world. Superior Essex is currently a $2 billion multi-industry

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    Essay Length: 3,052 Words / 13 Pages
    Submitted: December 21, 2010
  • Market Economy Status

    Market Economy Status

    Market Economy Status (MES) In fact, the Market Economy Status (MES) is critical in anti-dumping proceedings. Such proceedings in fact vary from country to country. Generally speaking, to substantiate a dumping charge a country should calculate the dumping margins of the alleged dumping country. If the alleged dumping country has not been considered as having MES (in other words, in that country the State still has significant influence on individual companies), it would be difficult

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    Essay Length: 269 Words / 2 Pages
    Submitted: December 21, 2010
  • Math Lesson Plan 3rd Grade

    Math Lesson Plan 3rd Grade

    Methodology 1) The first part I will have them due with out any direct instruction. 2) Then I will move to part two 3) I will have them look at rectangle A 4) I will ask them to touch the number five. 5) Then I will tell them that the number five means how many squares are in the columns. (I) 6) Then I will have them count the squares that are in the first

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    Essay Length: 627 Words / 3 Pages
    Submitted: December 22, 2010
  • Labor Relations Project

    Labor Relations Project

    Labor Relations Project Paper Happy Trials, LLC is a medium-sized independent living home. It is an eldercare and a for-profit facility located in a suburban environment. Happy Trials reduced overtime allotments of its seasoned patient care staff and terminated several registered nurses to compete, to become more attractive, and to build on its long-term care for patients. The realignment happened because of the changing economy and patient access from the suburban areas to the city.

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    Essay Length: 2,425 Words / 10 Pages
    Submitted: December 22, 2010
  • By Looking At The Effects Of London’S Transport System, What Are The Future Plans For A Greener City

    By Looking At The Effects Of London’S Transport System, What Are The Future Plans For A Greener City

    Introduction As they swelled and grew, the great cities placed incredible pressure on the environment around them, sucking materials and resources from farther and farther away, as the land was stripped and resources taken.’ (Mc Donough and Braungart, 2002:95). The book Cradle to Cradle examines the life cycle analysis of a product, and shows how we as designers should design for environment (DfE). Applying such analysis on transport is becoming more important than ever. People’s

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    Essay Length: 4,531 Words / 19 Pages
    Submitted: December 22, 2010
  • What You Should Know About 401k Plans

    What You Should Know About 401k Plans

    Bits of What You Probably Should Know of 401 (k) Plans --- The term 401 (k) is one that is heard quite often in today's. Most people know that it has something to do with retirement, but few young people know exactly how 401 (k) plans work or why they are becoming more and more popular. Additionally, many people who have 401 (k) plans may not know all the details of how they work, how

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    Essay Length: 2,090 Words / 9 Pages
    Submitted: December 22, 2010
  • Current Marketing Trends And Strategies

    Current Marketing Trends And Strategies

    Introduction Now is the right time to come in and buy a new car. If you buy now, you will receive a free gift with your purchase. Have you thought about taking a vacation this month? This would be the perfect gift for any loved one. These are some common phrases and questions that everyone hears on a day to day basis. Whether it is on television, the radio, or on the internet, advertisement is

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    Essay Length: 1,752 Words / 8 Pages
    Submitted: December 22, 2010
  • Relationship Marketing

    Relationship Marketing

    Relationship marketing has become a dominant form of marketing theory in recent times. It has evolved from other forms of marketing and has countless benefits for businesses that use the relationship strategy. It is limitless in the type of businesses it can be adopted by with new technology and media making it even more popular. The study of marketing is one that has been fixed on an evolving range of marketing segments over the last

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    Essay Length: 2,209 Words / 9 Pages
    Submitted: December 22, 2010
  • Canon, A Country, Environmental, And Cultural Analysis Project

    Canon, A Country, Environmental, And Cultural Analysis Project

    A Country, Environmental and Cultural Analysis Project February 25, 2007 Table of Contents: Abstract Page 3 Part I: Country Analysis Page 4 Part II: Environmental Analysis Page 6 Part III: Cultural Analysis Page 21 Part IV: Implications for Doing Business in that Country Page 24 References Page 26 Abstract: Slightly smaller than the state of California, Japan has propelled itself into a position of economic power over the last 60 years. Japan's economic strength is

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    Essay Length: 5,765 Words / 24 Pages
    Submitted: December 22, 2010
  • Demo Business Plan

    Demo Business Plan

    Q8 Telecom Confidentiality Agreement The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of

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    Essay Length: 4,265 Words / 18 Pages
    Submitted: December 22, 2010
  • Despite Competition Success, Sportswomen Will Be Far More Successful If They Are Attractive And Marketable.

    Despite Competition Success, Sportswomen Will Be Far More Successful If They Are Attractive And Marketable.

    It is a growing issue that some elite sportswomen are more �successful’ merely because of their looks and sex appeal. As a result, they gain much more publicity and recognition because of the sponsorship and marketing. The Australian Sports Commission (online) claims that sexploitation, the sexualising of athletes, applies to forms of marketing which focus attention on the sexual attributes of female athletes. In this context, the value of the sportswoman is judged primarily in

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    Essay Length: 1,212 Words / 5 Pages
    Submitted: December 22, 2010
  • Marketing And Demand Potential

    Marketing And Demand Potential

    Marketing Demand and Potential ÐŽ§Market demand for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program. Market potential is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment.ЎЁ (Kotler, 2001, pg. 63). This paper will focus on the potential of opening

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    Essay Length: 1,003 Words / 5 Pages
    Submitted: December 22, 2010
  • Marketing Research

    Marketing Research

    Marketing Research Market research is ÐŽ§the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the companyЎЁ (Kotler, 2001, p.46). In order to carry out effective planning and control, managers must have relevant and accurate information on a continual basis. Market information can be verbal, visual, or written data that is relevant to the decision at hand. The market research process (Kotler, 2001, p.49), is comprised of

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    Essay Length: 769 Words / 4 Pages
    Submitted: December 22, 2010
  • The Glycemic Index And Its Effectivenss As A Weight Loss Plan

    The Glycemic Index And Its Effectivenss As A Weight Loss Plan

    The Glycemic Index and its Effectiveness as a Weight Loss Plan Thomas Jefferson once said, "We rarely repent of having eaten too little." Throughout history, Americans have been obsessed with losing weight. Most new weight loss ideas promise to be the easiest and quickest ways to lose weight. Americans are eager to try these new weight loss plans in the never-ending pursuit to lose weight without putting forth any more effort than necessary and without

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    Essay Length: 1,419 Words / 6 Pages
    Submitted: December 22, 2010
  • Functions Of Marketing

    Functions Of Marketing

    First and foremost marketing is a process and a function that influence an organisation's ability to deliver value to customers. The American Marketing Association (2006) define marketing as "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." The above definition clearly places marketing as a function, and a process. This process is managed by

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    Essay Length: 571 Words / 3 Pages
    Submitted: December 23, 2010
  • Tetrosyl: Marketing Strategies

    Tetrosyl: Marketing Strategies

    In this highly competitive industry, first and foremost, Tetrosyl would need to develop a strategic plan based on market intelligence of intensive analyses of the industry, customers, competitors, distribution channels and emerging technologies. Tetrosyl should adjust positioning and differentiation strategies to varying product life cycles (PLC). As Swan and Rink (1982, p. 76) notes, "marketing strategy should be both a response to and an effective agent on the [PLC] cycle". The initial success of Tetrion

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    Essay Length: 578 Words / 3 Pages
    Submitted: December 23, 2010
  • Network Marketing Industry

    Network Marketing Industry

    Become a Referring Travel Agent TODAY! If you haven't had the time to explore YTB further by checking out the information available at www.savvytravelplans.com or my YTB provided website www.ytb.com/savvytravelplans, you owe it to yourself to take the time to see the online recorded presentation which fully explains how you can quickly make money with YTB and turn it into a business that you can truly be excited about. Turn your sound up on your

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    Essay Length: 1,546 Words / 7 Pages
    Submitted: December 23, 2010