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  • Telstra Marketing Strategy

    Telstra Marketing Strategy

    TELSTRA Introduction Telstra is Australia’s largest and most efficient telecommunications company, which provides one of the best-known brands in the country. They offer a full range of services and compete in all areas of telecommunications both domestically and internationally. Telstra’s vision is to enhance its position as the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally. (Telstra Website, 2008) Telstra, originally Telecom Australia was established

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    Essay Length: 1,550 Words / 7 Pages
    Submitted: January 19, 2011
  • Market Segmentation, Targeting And Positioning

    Market Segmentation, Targeting And Positioning

    Market segmentation, targeting and positioning Introduction You must have ever wondered why marketers only target certain markets and how these markets are identified. Think about universities: how do they identify which students to touch with about degrees schemes? What criteria or base (variables) do they use? Do they base it on where you live, your age, or your previous schooling scores? Do they market to postgraduate and undergraduate groups differently, what about international and domestic

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    Essay Length: 2,536 Words / 11 Pages
    Submitted: January 19, 2011
  • Marketing Case Analysis

    Marketing Case Analysis

    MKTG 101 вЂ" Principles of Marketing Group 6 Section 5 Professor Bruce Wilson Case 12 Paper Products, Inc. Group Case 1 Prepared by: Vaccarezza, Andrew M Jiang, Benson X Longcrier, Emily N Benson, Brooke E Kalachik, Tatyana Konkel, Meghanne B Lay, Tiffanie N Skinner, David March 21, 2007 TABLE OF CONTENTS Introduction 1 Executive Summary 1 Major Relevant Issues 2 Central Problem 2 Implications 3 Alternative Solutions 4 Recommended Solution 5 Introduction For this case

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    Essay Length: 2,490 Words / 10 Pages
    Submitted: January 19, 2011
  • Global Capital Markets

    Global Capital Markets

    1. Executive Summary This report will evaluate the advantages and disadvantages of raising long term debt and equity capital via the global capital markets as opposed to the more traditional methods employed by the company of raising funds through the domestic markets. 2. Global Capital Revenue v Domestic Raising capital in the global market place has a number of advantages over raising capital solely in the domestic market place. The first advantage is that by

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    Essay Length: 2,008 Words / 9 Pages
    Submitted: January 19, 2011
  • Proposed Market Entry Strategy For Tesco - Indian Retail Food Market

    Proposed Market Entry Strategy For Tesco - Indian Retail Food Market

    Tesco Plc Proposed Market Entry Strategy - Indian Retail Food Market Background Britain’s retail market for food is highly competitive and extremely sophisticated. During the past three decades the market has increasingly become to be dominated by the big four of Sainsbury, Asda, Tesco and Morrison’s at the expense of the independent sector and smaller specialist grocers, butchers or bakers. The major chains have led the market into out of town retail complexes and into

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    Essay Length: 2,033 Words / 9 Pages
    Submitted: January 19, 2011
  • Labour Market

    Labour Market

    The National Minimum Wage is an example of regulation of the labour market. Some economists believe such regulation leads to increases in unemployment and inflation. Critically evaluate the evidence supporting this view and other that the National Minimum Wage increases employment. The essay needs to be started with some of the economics opinions to have closer look at the professional point of view. It is the first evidence that a series of inflation-busting rises since

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    Essay Length: 2,614 Words / 11 Pages
    Submitted: January 20, 2011
  • Wal-Mart In The Oligopolistic Market

    Wal-Mart In The Oligopolistic Market

    Wal-Mart definitely is not in a monopolistic market as there are other firms that are competing for market share and profits. A monopolistic firms generally reaps both short term and long term profits from the market by charging high prices for the products that it offers. Wal-Mart does exactly the opposite where it ensures that it’s prices are the lowest in the market. This indicates an oligopolistic behavior of firms like Wal-Mart whose focus is

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    Essay Length: 465 Words / 2 Pages
    Submitted: January 20, 2011
  • Marketing

    Marketing

    Marketing is the way in which an organisation matches its own human, financial and physical resources with the wants of its customers. Seeing as many organisations continue in business over relatively long periods of time, it is necessary for them to plan the human, financial and physical resources they have to offer their customers. On the whole individuals think that marketing is simply about the advertising and personal selling of goods and services. Advertising and

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    Essay Length: 1,012 Words / 5 Pages
    Submitted: January 20, 2011
  • Appleipod Marketing Plan

    Appleipod Marketing Plan

    Executive Summary The iPod+ is the latest product in wireless communication: it allows for wireless gaming, text messaging, sharing music, and sending photos between devices. Compared to the iPod, the iPod+ has a wider variety of capabilities and more expansive target market, including middle to upper class individuals aged 12- 35. Sony’s and Dell’s handheld music players are the greatest competition, yet computers, cell phones, and gaming devices also pose a threat to the iPod+.

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    Essay Length: 404 Words / 2 Pages
    Submitted: January 20, 2011
  • China Sport Product Market Analysis

    China Sport Product Market Analysis

    Since in China the economy expanded immensely and the urban people start to accept Western world dress style. The Chinese young people’s fashion styles are most trends to North American. Accordingly, the volume of trade between foreign countries and China is increasing rapidly. In order to enter China market, the Marketing strategy should be considered, and some adaptations and developments are necessary. Marketing strategy Join a partnership with local company is the optimal method for

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    Essay Length: 545 Words / 3 Pages
    Submitted: January 21, 2011
  • Nirala Marketing Strategies

    Nirala Marketing Strategies

    TABLE OF CONTENTS 1. INTRODUCTION 1.1 Acknowledgment 2 1.2 Executive Summary 3 1.3 Nirala 4 1.4 Top Management 6 1.5 Nirala group of companies 8 1.6 Vision 9 1.7 Core Values 9 1.8 Core competence 9 1.9 Market Vision 10 1.10 Marketing Objectives 10 1.11 Value Creation 10 1.12 Demand state 10 1.13 Marketing Information Systems 11 1.14 Forecasting consumer trends 11 1.15 Product Profile 12 1.16 Market Segment 13 1.17 Positioning strategy 13 2.

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    Essay Length: 9,977 Words / 40 Pages
    Submitted: January 21, 2011
  • Always Low Prices, Always: Marketing Origins Of Wal-Mart's Dubious Csr Performance.

    Always Low Prices, Always: Marketing Origins Of Wal-Mart's Dubious Csr Performance.

    ABSTRACT Wal-Mart, the world largest and most successful corporation, also has the unflattering reputation of being so uncaring that it now symbolizes corporate social irresponsibility in the eyes of many Americans. How did the most powerful company become admired as well as feared and despised? Using the company's marketing strategy as a basis for analysis, the current study argues that Wal-Mart's problems with its own employees are not just perceptual but fundamentally due to the

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    Essay Length: 3,319 Words / 14 Pages
    Submitted: January 21, 2011
  • Steps To Market Research And Development

    Steps To Market Research And Development

    Steps to Market Research STEP 1. Establish The Goals of Your Market Research What decisions should it help you make? Your Goal should focus on helping you make crucial decisions about how to meet your customers’ needs. STEP 2. Determine What Information You Need About…. Your Customers: Who are they? Where are they? Why do they buy? Where do they buy now? WHO ARE MY CUSTOMERS? 1. PROFILE: Economic Level вЂ" Psychological Make-up- Age вЂ"

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    Essay Length: 250 Words / 1 Pages
    Submitted: January 21, 2011
  • Studying And Developing Pharmaceutical Marketing

    Studying And Developing Pharmaceutical Marketing

    1. Introduction to the topic What marketing is all about? Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is meeting needs profitably. Marketing facilitates the exchange process and the development of relationships by carefully examining the needs and

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    Essay Length: 5,765 Words / 24 Pages
    Submitted: January 23, 2011
  • Analysis Of Marketing Activities And Strategies Of Play Tv

    Analysis Of Marketing Activities And Strategies Of Play Tv

    Executive Summary This report is on Analysis of Marketing Activities and Strategies of Play TV, which is a gaming channel, telecasted in India. This report is the detail and in-depth study of the various marketing strategies, which are used by the channel’s marketing department to market their product. This report also throws light on systematic process of marketing activities and it tells about the basics of marketing. Each topic also gives the idea about what

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    Essay Length: 6,519 Words / 27 Pages
    Submitted: January 23, 2011
  • Sustaining Competitiveness In The Market Place By Using Technology

    Sustaining Competitiveness In The Market Place By Using Technology

    Executive Summary There is no denying how technology is fast becoming indispensable in the business strategy where many successful organizations rely on technology for sustaining competitiveness in the market place. Technology has enabled internal and eternal integration thus creating value in the organization where it may lower labor costs and increase higher profits. Technology should not be regarded as an obstacle or barrier; instead, it is a tool for progress that would lead to higher

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    Essay Length: 3,485 Words / 14 Pages
    Submitted: January 23, 2011
  • Environmental Analysis: Army Air Force Exchange Service Week 3

    Environmental Analysis: Army Air Force Exchange Service Week 3

    Running head: ENVIRONMENTAL ANALYSIS Environmental Analysis MBA580 University of Phoenix Environmental Analysis Introduction The Army Air Force Exchange Service (AAFES) has served military service members since 1895. Today AAFES’s customers demand more as competition from category killers and discounters lure them to their establishments. With 80% of customers having some college, a college degree, or beyond, AAFES customers are highly educated, (AAFES, 2008). They research products, and compare prices before entering an AAFES brick and

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    Essay Length: 3,854 Words / 16 Pages
    Submitted: January 23, 2011
  • Communication In A Global Market

    Communication In A Global Market

    Purpose The purpose of our presentation is to improve our company’s lines of communication with our International subsidiaries and the countries we work in, promoting our companies growth and values. Summary Smiley Sailor International has benefited from outstanding growth in our domestic markets since being established in 1994. Since becoming an international company in 2003, the company’s growth has slowed in a time that it should be thriving. The primary reasons for the company’s inability

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    Essay Length: 3,015 Words / 13 Pages
    Submitted: January 24, 2011
  • Marketing

    Marketing

    Little Black Book of Connections As I proceed through college and in life, I am becoming more convinced that the way to success, fulfillment, and wealth is through the positive personal connections I establish with others higher up on the business ladder. I’ve seen and heard of numerous stories of people well qualified for jobs that they did not acquire because the other John Doe was well endowed with connections he/she had create with the

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    Essay Length: 1,258 Words / 6 Pages
    Submitted: January 24, 2011
  • Marketing Warfare Book Report

    Marketing Warfare Book Report

    Overall Review Marketing Warfare by Al Ries and Jack Trout has done a superb job in reaching out to all future marketing generals and soon to be marketing personnel. Held in high praises, Al Ries and Jack Trout were able to bring across an in-depth and vivid analysis of marketing, relation to military war, the various aspects of the marketing and military worlds as well as the relationships and similarities between them. The simple style

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    Essay Length: 790 Words / 4 Pages
    Submitted: January 25, 2011
  • Market Price

    Market Price

    MARKET PRICE MARKETS:- Markets exist for the vast majority of goods and services. Markets can be defined broadly or narrowly. For example there are the consumer goods, capital goods, commodities, financial and labor markets. Each of these broad categories can be broken down into more specific markets. For example within the financial market there are markets for foreign exchange and for long term loans, within the corn modifies market there are the markets for corn

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    Essay Length: 1,127 Words / 5 Pages
    Submitted: January 25, 2011
  • The Market

    The Market

    The market One of the central conflicts in political economy is, of course, the role and functioning of the market economy in society. It is here where the broad range of paradigmatic assumptions collides, and on particular issues, individuals and groups with widely differing views will find common intellectual and practical political cause. In the political world, the fulcrum is on the ownership of capital surplus and production. In the context of political economy, capitalism

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    Essay Length: 1,224 Words / 5 Pages
    Submitted: January 25, 2011
  • Gold Standard Foreign Exchange Market

    Gold Standard Foreign Exchange Market

    Gold Standard Foreign Exchange Market The gold standard is a monetary system in which the standard economic unit of account is a fixed weight of gold. With the gold standard, the United States economy would print currency that equaled a specific value of gold. Meaning, you could cash in your money for a specified amount of gold because a unit of currency equals a specific amount of gold. As stated in chapter 5 of International

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    Essay Length: 1,234 Words / 5 Pages
    Submitted: January 25, 2011
  • Marketing Report For L'Oreal

    Marketing Report For L'Oreal

    Introduction LпÑ--Ð...Oreal is a cosmetic company, which makes some of the worldпÑ--Ð...s biggest beauty products. LпÑ--Ð...OrealпÑ--Ð...s success story begins in 1907. It has been the market leader in the cosmetics and toiletries market since 2001 (Euromonitor 2005). Their products are sold in about one hundred and thirty countries worldwide. LпÑ--Ð...Oreal is divided into four categories - consumer products, professional products, luxury products, active cosmetics. They mainly focus on skin care, make-up, hair care and fragrance.

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    Essay Length: 277 Words / 2 Pages
    Submitted: January 25, 2011
  • Identify Marketing Opportunities(Conair)

    Identify Marketing Opportunities(Conair)

    Industry Description: The focus of this report is centred on the Small Electrical Appliance retail industry. This is made up of a variety of different categories which are: • Household Appliances вЂ" Frypans, Woks, Mixers, Blenders. • Personal Care Appliances вЂ" Hairdryers, Epilators, Hair Straighteners, Tongs. • Well Being Appliances вЂ" Massage Appliances, Tranquillity Fountains. Business Description: Conair Pty Ltd is a global business with a division operating within Australia under the title of Conair

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    Essay Length: 1,566 Words / 7 Pages
    Submitted: January 27, 2011