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  • Public Relations Campaign Strategy

    Public Relations Campaign Strategy

    Executive Summary iPhone® Maxx® adds Mobile Commerce to the iPhone as a breakthrough in consumer purchasing. iPhone Maxx will initially be launched with an existing partnership with Starbucks Coffee. iPhone will build upon the successful iPhone platform and allow consumers enhanced choice in ordering their products and will be notified on the iPhone when the product is ready for pickup. The target public is consumers as well as retail establishments that are aligned with the

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    Essay Length: 6,607 Words / 27 Pages
    Submitted: June 9, 2011
  • Southern Company Clean Air Act Strategy

    Southern Company Clean Air Act Strategy

    The management council must make an immediate decision that will affect the profitability of this company for the next 25 years. In response to the Clean Air Act, instead of purchasing and installing new scrubbers, I recommend that the Southern Company elect to buy allowances to meet this new standard for the remaining years to come. This strategy will not only minimize costs, it'll allow Southern the needed capital to invest in other projects in

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    Essay Length: 354 Words / 2 Pages
    Submitted: June 10, 2011
  • Amazon Strategy Europe

    Amazon Strategy Europe

    Situation overview In 2003, Amazon Europe was faced with the challenge of restructuring it's distribution network in order to meet growth demands. After five years of operations through three independently run organizations in the UK, Germany, and France, the company recognized the need to adapt it's business structure and positioning in the markets. Although many areas of the supply chain had already been optimized, there was significant room for further improvement. The European markets were

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    Essay Length: 1,745 Words / 7 Pages
    Submitted: June 10, 2011
  • Computer

    Computer

    Input devices for physically challenged computer users Nowadays, there are many input or output devices designed for physically challenged computer users. There are many alternative devices, such as foot mouse, foot trackball, head mounted pointers, and chin mounted joysticks, and eye tracking devices, and voice recognition systems for the people who cannot use their hands for using computers. A head operated joystick or mouse and use a keyboard emulator may based on techniques that built-in

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    Essay Length: 377 Words / 2 Pages
    Submitted: June 12, 2011
  • Colgate Palmolive Promotion Strategy

    Colgate Palmolive Promotion Strategy

    Colgate-Palmolive Case Study-Promotion Strategy." Promotional strategy objectives vary among organizations. Some use promotion to expand their markets, others to hold their current positions, still others choose to present a corporate viewpoint on a public issue. Promotional strategies can also be used to reach selected markets. Most sources identify the specific promotional objectives or goals of providing information, differentiating the product, increasing sales, stabilizing sales, and accentuating the product's value. Colgate's products are sold to millions

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    Essay Length: 1,595 Words / 7 Pages
    Submitted: June 12, 2011
  • Apple Computer, 2006

    Apple Computer, 2006

    Apple Computer was founded by Steve Jobs and Steve Wozniak, their mission was to bring an easy-to-use computer. Their first computer was the Apple II, which was a simple computer that consumers could use straight out of the box. The company's main competitive advantages are marketing, innovative hardware design, technical elegance and research and development. The PC industry is an industry that is always evolving and reinventing themselves in order to achieve more market share.

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    Essay Length: 1,174 Words / 5 Pages
    Submitted: June 12, 2011
  • Samsung - Turnaround Strategy

    Samsung - Turnaround Strategy

    Samsung Electronics Company: Global Marketing Operations 1. What are the ingredients of SEC's corporate turnaround strategy? Samsung Electronics Company originally started as a product-driven company that focused on manufacturing commodity products at lower costs than its competitors. It was established as a top OEM supplier and highly efficient manufacturer of value brands. The "new management initiative" launched by Chairman Kun Hee Lee in 1993 aimed to change SEC's direction of growth: once costs were under

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    Essay Length: 307 Words / 2 Pages
    Submitted: June 12, 2011
  • PERCEIVED METACOGNITIVE AWARENESS OF READING STRATEGIES

    PERCEIVED METACOGNITIVE AWARENESS OF READING STRATEGIES

    Running Head: PERCEIVED METACOGNITIVE AWARENESS OF READING STRATEGIES NAME: COURSE: INSTRUCTOR: DATE Recently, there are trends within the domain of reading that led to an increasing emphasis on the major role of metacognitive awareness of one's motivational and cognitive processes while reading. However, researchers have indeed agreed that awareness and monitoring of one's comprehension process are much important aspects of skilled reading (Allington, 2001). Such monitoring and awareness processes are normally referred to in the

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    Essay Length: 3,406 Words / 14 Pages
    Submitted: June 14, 2011
  • Daimler Chrysler (Case Study) - Potential Obstacles, Differentiation Strategy High Pay

    Daimler Chrysler (Case Study) - Potential Obstacles, Differentiation Strategy High Pay

    9. A potential obstacle to the completion of the merger was US anti-trust regulation which seeks amongst other things to prevent enterprises achieving a dominant position in the US market, using material in the case explain why did not pose an obstacle to the merger. US anti-trust regulation is also known as Ð''Competition Law' prevents enterprises achieving dominant position in the US market. According to Organization for Economic Co-operation and Developments, the prerogatives of that

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    Essay Length: 657 Words / 3 Pages
    Submitted: June 14, 2011
  • Having Trouble With Your Strategy? Then Map It

    Having Trouble With Your Strategy? Then Map It

    In this article, the authors discuss the use of strategy maps to explain strategy to all people in the organization. If you were a military general on the march, you'd want your troops to have plenty of maps--detailed information about the mission they were on, the roads they would travel, the campaigns they would undertake, and the weapons at their disposal. The same holds true in business: a workforce needs clear and detailed information to

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    Essay Length: 567 Words / 3 Pages
    Submitted: June 14, 2011
  • Computer Systems Scenarios

    Computer Systems Scenarios

    Robert Stever Assignment: Computer Systems Scenarios 01/27/07 Assignment: Computer Systems Scenarios For the first scenario Sarah needs a medium machine. This machine should be able to perform everyday things such as run her accounting software as well as being Internet ready. The specs should be similar to this(circa 2008): a CPU of 1.8GHz (AMD), with 512 MB of RAM, CD-RW drive, standard 17" CRT monitor, standard keyboard and mouse, and an ink-jet printer. Her computer

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    Essay Length: 507 Words / 3 Pages
    Submitted: June 15, 2011
  • Job Descriptions In Hr Strategy

    Job Descriptions In Hr Strategy

    Job Descriptions in HR Strategy By Frank Marquardt WetFeet, Inc. Source: http://www.wetfeet.com/employer/articles/article.asp?aid=369&atype=screen Writing job descriptions may not seem like the sexiest part of your job, but it's sure important. In fact, job descriptions can provide the foundation for an entire HR strategy. And if you don't devote time and resources to developing good job descriptions, you'll leave yourself vulnerable to charges of discrimination from the Equal Employment Opportunity Commission (EEOC). How to Think About Job

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    Essay Length: 1,125 Words / 5 Pages
    Submitted: June 16, 2011
  • Global Human Resources Strategy

    Global Human Resources Strategy

    Ten Steps To A Global Human Resources Strategy By John A. Quelch and Helen Bloom Creating an effective global work force means knowing when to use "expats," when to hire "locals" and how to create that new class of employees -- the "glopats." The scarcity of qualified managers has become a major constraint on the speed with which multinational companies can expand their international sales. The growth of the knowledge-based society, along with the pressures

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    Essay Length: 6,095 Words / 25 Pages
    Submitted: June 16, 2011
  • Computer Virus

    Computer Virus

    1. Definition: A computer virus is a program that makes copies of itself and infects files. The technical definition of a computer virus is "a self-replicating piece of computer code that can partially or fully attach itself to files or applications, and can cause your computer to do something you don't want it to do". Computer viruses can spread to other computers and files whenever infected files are exchanged and disrupt those computers' normal operations.

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    Essay Length: 2,200 Words / 9 Pages
    Submitted: June 18, 2011
  • Export Promotion Strategy Vs. Import Substitution Strategy

    Export Promotion Strategy Vs. Import Substitution Strategy

    1. Introduction It was the export promotion (EP) strategy that accounted for East Asian's states' success of economic development. Meanwhile, many other developing countries such as Latin America countries had committed to an alternative strategy, import substitution (IS). The IS strategy yielded disappointing results: most of these countries did not succeed in either industrialization or economic growth while export-oriented industrializations (EOIs) sustained fast economic development. Data from the World Bank (1993) showed that the real

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    Essay Length: 1,823 Words / 8 Pages
    Submitted: June 20, 2011
  • Global Marketing Strategies

    Global Marketing Strategies

    Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought, marketing is an inherently local problem. Due to cultural and other differences among countries, marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized products and services

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    Essay Length: 1,795 Words / 8 Pages
    Submitted: June 20, 2011
  • Critically Discuss The Various Existing Models Linking Organizational/ Business Strategy With Hrm Strategy

    Critically Discuss The Various Existing Models Linking Organizational/ Business Strategy With Hrm Strategy

    In today’s rapidly changing globalised business environment, human capital has become one of the keys to competitive advantage. Consequently, any good business strategy must fully utilise the inimitable assets of people through their knowledge, skills and abilities. This highlights the need for strategic human resource management (SHRM). The key assumption of SHRM is that organisational performance is affected by employees through a set of human resource (HR) practices (Pan et al 2006). A review of

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    Essay Length: 1,914 Words / 8 Pages
    Submitted: June 20, 2011
  • Improving Hr Strategy

    Improving Hr Strategy

    Improving HR Strategy With employee turnover costs high, a company must take steps to keep their best folks. The purpose of this paper is to discuss the importance of making leadership development, team building, and diversity fundamental parts of a company's human resource management strategy. These initiatives help promote belonging, loyalty, and employee development, key factors in retaining quality people. A case in point is Aramark, a leading provider of outsourcing services. The company has

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    Essay Length: 1,639 Words / 7 Pages
    Submitted: June 22, 2011
  • Public Relations Campaign: Strategy Paper

    Public Relations Campaign: Strategy Paper

    Public Relations Campaign: Strategy Paper Public Relations вЂ" MKT 438 Parthiv Shah University of Phoenix January 19, 2008 Introduction Effective marketing has enabled McDonald’s to become one of the largest and most profitable fast food service restaurants in the world. The aim of public relations and marketing is to make selling your product, services and brand name superfluous. McDonald’s public relations and branding strategy is essential in order to build solid relationships and provide healthy

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    Essay Length: 988 Words / 4 Pages
    Submitted: June 22, 2011
  • Strategy

    Strategy

    Literature Review: “The Internet changes everything.” So we are told, and so many of us believe. But what is the “everything” that the Internet changes? And how and why did the changes come about? In the last decade, we witnessed numerous extraordinary business and technology innovations, such as business process reengineering, enterprise resource planning systems, and electronic business, to name just a fewAs we enter the twenty-first century, business conducted over the Internet (which we

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    Essay Length: 350 Words / 2 Pages
    Submitted: June 22, 2011
  • Coca Cola Marketing Strategy

    Coca Cola Marketing Strategy

    Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product's image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths. 'Enjoyed more than 685 million times a day around the world Coca-Cola stands as a

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    Essay Length: 299 Words / 2 Pages
    Submitted: June 24, 2011
  • L'Oreal - Business Policy And Strategy

    L'Oreal - Business Policy And Strategy

    Introduction L’OrÐ"©al was established in 1909, and by now the company is one of the leaders in the beauty market while providing a wide variety of products for each segment of its market tailored to meet expectations of its customers. L’OrÐ"©al does and has always have believed in the strategy on innovation and diversification. Due to the products’ uniqueness, L’OrÐ"©al’s product became well-known and popular among all ethnic groups, not depending on gender. Mission: The

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    Essay Length: 8,041 Words / 33 Pages
    Submitted: June 27, 2011
  • Hewlett Packard Computers-Marketing Case Study

    Hewlett Packard Computers-Marketing Case Study

    Case Study: Hewlett-Packard 1. Problem Definition 1. Primary Business вЂ" Technology Firm 1. Imaging and Printing Group (IPG) 1. Products: Printers and inks 2. Revenue: 30% of total 2. Personal Systems Group (PSG) 1. Products: Desktop PCs, notebooks, servers, flat-screen TVs 2. Revenue: 29% of total 3. Technology Solutions Group (TSG) 1. Technology and IT services for B2B segment 2. Revenue: 37.5% of total 2. Main Issue вЂ" HP is struggling to decide whether to

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    Essay Length: 2,867 Words / 12 Pages
    Submitted: June 28, 2011
  • Compare And Contrast The Strategies Of War Planning And Business Planning. What Internal (Micro) And External (Macro) Environmental Factors Or Forces Are Considered Important For The Success Of Planning In Business And War?

    Compare And Contrast The Strategies Of War Planning And Business Planning. What Internal (Micro) And External (Macro) Environmental Factors Or Forces Are Considered Important For The Success Of Planning In Business And War?

    There are a many similarities between military and business planning. The definitions of military and business planning are similar and/or have the same core processes--although they may be called something different. The Army defines planning “as a continuous process in preparation for future assigned or assumed tasks.” Further, “[planning] involves a detailed and systematic examination of all aspects of contemplated operations.” An additional business definition of planning includes, “defining the ends to be achieved and

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    Essay Length: 3,362 Words / 14 Pages
    Submitted: June 30, 2011
  • Business Strategy

    Business Strategy

    Line of Business Definition: Matt Butler, an avid hunter and fisherman, identified an opportunity within the outfitters and charters market that is currently being unmet. After experiencing a number of lengthy and frustrating web searches Matt was led to the conclusion that there was no search available that allowed the hunter or fisherman to search, sort, and filter information by specific wants and needs. As a result, Matt, and his wife Sherri, motivated by their

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    Essay Length: 7,755 Words / 32 Pages
    Submitted: June 30, 2011