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Last update: May 13, 2015
  • Interface Between Marketing Strategies and Marketing Mix in Cruise Industry

    Interface Between Marketing Strategies and Marketing Mix in Cruise Industry

    INTRODUCTION Marketing is a process done with the aim creating value for customers and building strong relations in order to obtain value in return. (Kotler, Bowen and Makens, 2014). It can be done by understanding the market place, designing a marketing strategy to deliver value and create customer satisfaction. With a customer centric goal in mind, a company has to manage its marketing strategies and design its marketing mix. This report aims to assess marketing

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    Essay Length: 2,577 Words / 11 Pages
    Submitted: May 2, 2018
  • The Wine Industry in the United States

    The Wine Industry in the United States

      Table of Contents EXECUTIVE SUMMARY 2 INDUSTRY OVERVIEW 3 COMPANY OVERVIEW 3 SITUATION & POSSIBLE SOLUTIONS 4 EVALUATION OF POSSIBLE SOLUTIONS 4 RECOMMENDATION 5 Executive Summary The wine industry in the United States is huge with a total retail value of $60 billion. There has been significant growth in the number of wine consumers over the last 50 years. The market however is regulated, which makes it difficult for new players. However, the

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    Essay Length: 1,008 Words / 5 Pages
    Submitted: May 15, 2018
  • Production and Industry System Implementation Essay

    Production and Industry System Implementation Essay

    Ferrer, Grote Goals and Information Flows in the System of Industrial Production Elena Ferrer and Phillip Grote AP Environmental Science 18 December 2017 Jae Pasari Period 6 Introduction It’s a well known fact that the industrial revolution caused a never before seen rise in the concentration of CO2 in the Earth’s atmosphere. New machines pumped out carbon from fossil fuels at a rate which has only increased since then. In the late 20th century, a

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    Essay Length: 3,487 Words / 14 Pages
    Submitted: May 15, 2018
  • The Cell Phone and Communication Industry

    The Cell Phone and Communication Industry

    One of the most profitable markets and industries in the world right now is the cell phone and communication industry. Companies such as Samsung, Microsoft, and google have taken advantage of this economically persuasive market, and have capitalized on providing top of the line products to the consumer to make a profit. The ability to send messages, facetime, and talk to each other for social and business purposes in a real-time scenario allows company’s to

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    Essay Length: 617 Words / 3 Pages
    Submitted: May 20, 2018
  • Dell - How and Why Did the Personal Computer Industry Come to Have Such a Low Profitability?

    Dell - How and Why Did the Personal Computer Industry Come to Have Such a Low Profitability?

    1) How and why did the personal computer industry come to have such a low profitability? In the past the personal computer (PC) industry has distributed its products at a fairly unaffordable price, however it has collected only a small profit. A major reason for this low profitability issue is due to the large competitive circle. After studying the competitive environment of the industry, it is clear that this market is easy to break into.

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    Essay Length: 1,372 Words / 6 Pages
    Submitted: May 22, 2018
  • Indian Publishing Industry Report

    Indian Publishing Industry Report

    INDIAN PUBLISHING INDUSTRY | Keerthana Adidass ________________ TABLE OF CONTENTS Sl.No Topic Page Number 1. Introduction 2 2. Landmark Moments of the Industry 2 3. Segments of the Publishing Industry 3 4. Smaller Aspects of the Industry: Self-Publishing and Digital Publishing 4 5. Distribution and Retail: Key Players 4 6. Challenges in the Publishing Industry 5 7. Major Events in the Indian Publishing Calendar 6 8. Conclusion 8 9. References 9 ________________ Introduction India is

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    Essay Length: 2,276 Words / 10 Pages
    Submitted: June 5, 2018
  • The Fourth Industrial Revolution Preparing the Workforce for the New World of Work

    Meeting Highlights: Post-school Access Community of Practice The Fourth Industrial Revolution: Preparing the workforce for the new world of work Setting the scene The world-of-work is changing, which raises important questions about how post-school education and training should prepare people for the new work environment. Post-school education and training expert Suzanne Hattingh explored this topic at the BRIDGE Post-school Access Community of Practice on 12 October 2017. The Fourth Industrial Revolution The previous three industrial

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    Essay Length: 1,777 Words / 8 Pages
    Submitted: June 19, 2018
  • Mgt 361 - Southwest Airline Analysis

    Mgt 361 - Southwest Airline Analysis

    Xiaoyu Xu MGT 361 4/4/2018 Southwest Airlines The airline industry did significant contribution to the world economy. Airline becomes one of the most important components of doing business. It could transport goods across different region in one day, it could also support businessmen negotiate with partners in different countries in one day. Not only for business, the number of leisure trips is also increasing year by year. The current eternal environment for airline industry is

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    Essay Length: 830 Words / 4 Pages
    Submitted: July 1, 2018
  • The Hotel Industry Begins to Wake up to a Bedbug Problem

    The Hotel Industry Begins to Wake up to a Bedbug Problem

    The Hotel Industry Begins to Wake Up To a Bedbug Problem Fictitious for classroom use. John Sanchez, Quality Nights International's Director of Quality, had something to discuss last November at one of the hotel industry's biggest conventions -- something that really makes people squirm. At the International Hotel/Motel and Restaurant trade show in New York, Mr. Sanchez spoke at a symposium called "Stop the Spread of Bedbugs." The pamphlet advertising the event, printed by pest-control

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    Essay Length: 1,232 Words / 5 Pages
    Submitted: July 25, 2018
  • Eye Wear Industry Case Study

    Eye Wear Industry Case Study

    5.3 Implications of the Study 5.3.1 Managerial Implications From the perspectives of theoretical contributions, this research provide useful information to eye wear industry and also useful for the future researchers especially for those who are doing research on the m-commerce and customer satisfaction. On the other hand, employers are able to know how to avoid unnecessary problems and satisfy their customers. Other than that, the increased customer satisfaction can increase sales and build customers loyalty

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    Essay Length: 502 Words / 3 Pages
    Submitted: July 26, 2018
  • Boeing and Airbus - Aviation Industry Casm

    Boeing and Airbus - Aviation Industry Casm

    Jiahao Yin 7/23/2018 Delta Case Study A 1.industry analysis: The marginal return of the aviation industry is lower than the average return of the US industry. The main reason is to cut costs to maximize seating and overcapacity leading to high levels of competition. First, the cost is measured by CASM, the cost of flying a seat, and the passenger load factor, which is the proportion of seats occupied by paying passengers. CASM is a

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    Essay Length: 972 Words / 4 Pages
    Submitted: July 28, 2018
  • Price Discrimination in Southwest Airlines

    Price Discrimination in Southwest Airlines

    Student’s Last Name Student’s Name Instructor’s Name Subject Date Southwest Airlines One could not think of Air travel in the United States without thinking of the Southwest Airlines Airlines. Southwest Airlines Airlines is a low-cost airline that has been operational in the United States since the year 1971. It was founded by Rollin King and Herb Kelleher, and it was meant to operate in Dallas, San Antonio, and Houston. Over time, the airline has invested

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    Essay Length: 2,746 Words / 11 Pages
    Submitted: August 21, 2018
  • United Airlines Case Study

    United Airlines Case Study

    NAME OF ARTICLE: David Dao on United Airlines AUTHOR: Benjamin Edelman and Jenny Sanford PUBLICATION: Harvard Business Journal Investigate and Analyze the Company’s History and Growth. A company’s past can greatly affect the present and future state of the organization. To begin your case study analysis, investigate the company’s founding, critical incidents, structure, and growth. In 1920 United Airlines was born. Walter T. Varney started Varney Air Lines (United Airlines) in 126 and Varney Speed

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    Essay Length: 1,392 Words / 6 Pages
    Submitted: August 25, 2018
  • Industry Analysis of Tour Operators in India

    Industry Analysis of Tour Operators in India

    Tour Operators-Industry Analysis INDUSTRY ANALYSIS OF TOUR OPERATORS IN INDIA ________________ Abstract This paper analyzes the industry in all its aspect including suppliers, buyers, industry players and their operations. This paper analyzes the functions, operations and working of tour operator industry in India. In India tour operators can be classified into large stable and many small less stable firms. In this analysis forces like barrier to entry, barrier to exit, bargaining power of suppliers, bargaining

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    Essay Length: 4,746 Words / 19 Pages
    Submitted: September 11, 2018
  • Determinants on Customer’s Satisfactions Towards Hostel Industry in Malaysia

    Determinants on Customer’s Satisfactions Towards Hostel Industry in Malaysia

    Table of Contents Topic:Determinants on customer satisfactions forward SF express in China 3 CHAPTER 1 3 INTRODUCTION 3 1.1 An overview of SF express 3 1.2 Problem Statement 4 1.3 Research Objectives 5 1.4 Research Questions 6 1.5 Research Conceptual Framework 6 1.6 Research Hypotheses 6 1.7 Significance of the study 7 1.7.1 Researcher 7 1.7.2universtiy and students 7 1.7.3 Customers 7 1.8 Problem and limitation 7 1.8.1 Respondents 8 1.8.2 Time constraint 8 CHAPTER

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    Essay Length: 7,692 Words / 31 Pages
    Submitted: September 21, 2018
  • Strategic Analysis of Qantas Airline

    Strategic Analysis of Qantas Airline

    Strategic Analysis of Qantas Airline   Executive Summaries The aim of this report is to analysis Qantas Airline marketing strategic. There are different factor that affect the success of any organization. To implement the right strategies is key for any success. The nature of airline industry has been changed dramatically due to different reasons. New technology, implementation of different law and arrival of new competitors has made the airline industry more competitive. So the Qantas

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    Essay Length: 2,416 Words / 10 Pages
    Submitted: September 22, 2018
  • The Credit Union Industry

    The Credit Union Industry

    ________________ ________________ NCUA recently announced the operating fee schedule for 2017: an approximately 25% increase over last year’s rate. Several federal credit unions have inquired about the magnitude of the increase, especially considering it is so much greater than the 4.3% rise in NCUA’s total spending this year. The operating fee increase is largely driven by a reduction in the Overhead Transfer Rate (OTR) from 73.1% in 2016 to 67.7% in 2017. The OTR determines

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    Essay Length: 651 Words / 3 Pages
    Submitted: October 8, 2018
  • The Strategic Recommendations for Malaysia Airlines

    The Strategic Recommendations for Malaysia Airlines

    Thi Thuy Chinh Vu 4010991 Student Name: Thi Thuy Chinh Vu (Chloe) Student No: 4010991 Subject Code: HOS801 Subject Name: Strategic Management in Tourism and Hospitality Lecturer/Tutor: Martin Groen Assignment Title: The strategic recommendations for Malaysia Airlines Word Count: 2438 Due Date: 05/06/2018 I am aware of ICMS policy on plagiarism as stated in the ICMS Student Handbook. This assignment does not breach those requirements nor has it been previously submitted for assessment contributing to

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    Essay Length: 3,247 Words / 13 Pages
    Submitted: October 13, 2018
  • Competitive Strategies Used by Leader, Challenger and Follower in Dth Industry

    Competitive Strategies Used by Leader, Challenger and Follower in Dth Industry

    Competitive Strategies used by Leader , Challenger and Follower in DTH Industry Project-2 Marketing Management http://www.bestmediainfo.com/wp-content/uploads/2011/02/dth-india.jpg Group 1 Anurag Brahmi E008 Siddharth Mutyala E033 Sohan Choudhuri E009 Aditya AR E001 Ishan Katyal E024 Alokedeep Dasgupta E012 Anchal Goyal E016 DTH INDUSTRY IN INDIA Industry Analysis Direct-to-Home (DTH) technology enables direct beaming of broadcast signals to television sets of customers. In India, DTH Broadcasting Services refer to the distribution of multi-channel TV programmes in Ku band

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    Essay Length: 2,141 Words / 9 Pages
    Submitted: October 21, 2018
  • One from Eu and the Other one from Au

    One from Eu and the Other one from Au

    11.10.2018 THE SOVEREIGNITY OF CHECK REPUBLIC AND THE REPUBLIC OF TANZANIA. Research by Aspram Israyelyan Sovereignty is one the most important features of the state power, which characterizes the political nature of state. In order to be a sovereign, state must have: 1. Clearly defined territory with a single external border. 2. Permanent population. 3. Governmental supremacy. 4. Own currency. 5. An army. If we take a look at the countries of European Union, for

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    Essay Length: 580 Words / 3 Pages
    Submitted: November 3, 2018
  • Efficiency of Cash Flow Comparison Between Hwa Tai Industries Berhad and Hup Seng Industries Berhad

    Efficiency of Cash Flow Comparison Between Hwa Tai Industries Berhad and Hup Seng Industries Berhad

    Efficiency of cash flow comparison between Hwa Tai Industries Berhad and Hup Seng Industries Berhad Formulas: Cash and cash equivalent flows= (Cash and bank balances+ Short-term deposits placed with a licensed bank) – bank overdraft HWA TAI INDUSTRIES BERHAD YEAR 2011 2012 2013 2014 2015 Cash and bank balance (RM) 3,320,191 2,460,594 1,657,388 1,124,706 2,348,425 Short-term deposits placed with a licensed bank (RM) - - - - 7,059,807 Bank Overdraft (RM) 3,281,132 3,489,588 2,453,321 2,280,841

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    Essay Length: 878 Words / 4 Pages
    Submitted: November 18, 2018
  • Quality Control in the Food Industry

    Quality Control in the Food Industry

    FS 139 lec Jan 16 UVLE: FS 139 WIJ - pw:FS139WIJ FS 139 (sir benj) - pw: kalibre139 QUALITY CONTROL IN THE FOOD INDUSTRY Quality - something inherent and distinctive - usually high level of merit or superiority - degree of excellence - fulfillment of function (e.g. spoon and fork) - fitness for use - conformance to requirement (e.g. patis in phils not acceptable in other countries due to protein requirements) - should be aimed

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    Essay Length: 1,232 Words / 5 Pages
    Submitted: November 22, 2018
  • Recommender System for Telecommunication Industries - Zambia Telecoms

    Recommender System for Telecommunication Industries - Zambia Telecoms

    RECOMMENDER SYSTEM FOR TELECOMMUNICATION INDUSTRIES: ZAMBIA TELECOMS Mulizwa Soft, Mr David Zulu, Ruzive Mazhandu University of Zambia, School of Natural Sciences , Computer Science department. Abstract: Recommender systems use machine learning algorithms and artificial intelligence techniques to recommend products to customers, these algorithms use historical data of purchases of other people to determine which products to recommend to a particular customer, in general recommender systems are designed in such a way that they automatically generate

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    Essay Length: 1,887 Words / 8 Pages
    Submitted: November 25, 2018
  • Columbia Sportswear Company - Industry Analysis

    Columbia Sportswear Company - Industry Analysis

    Company profile section 2: industry analysis Company Profile Section 2: Industry Analysis Haleigh K. Hindes Louisiana State University Shreveport MADM 760 11 November 2018 ________________ Abstract Columbia Sportswear Company (Columbia) competes in the apparel industry sector and is classified on the Standard Industrial Classification (SIC) code list of 2300; apparel & other finished products of fabrics and similar materials. The paper’s objective is to conduct and analysis of the industry in which Columbia and its

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    Essay Length: 2,564 Words / 11 Pages
    Submitted: November 27, 2018
  • Research Report: Effect of Growing Competition in Mobile IndusTry On Pakistani Society

    Research Report: Effect of Growing Competition in Mobile IndusTry On Pakistani Society

    MICROECONOMICS ASSIGNMENT#3 “RESEARCH REPORT: EFFECT OF GROWING COMPETITION IN MOBILE INDUSTRY ON PAKISTANI SOCIETY” CLASS: BS PSYCHOLOGY 2-B GROUP MEMBERS: 1. UROOJ ANWER 2. NASREEN ASIF 3. TAHURA KHALID 4. TINA KHATRI 5. MUNAZZA SHAIKH INSTRUCTOR: MS.SADAF ALAM DUE DATE: 26TH DECEMBER 2017 1. INTRODUCTION: World has become a global village and this is due to prompt, easy and accessible communication. The mobile industry is primarily engaged in the manufacturing of mobile phones, including mobile

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    Essay Length: 694 Words / 3 Pages
    Submitted: December 2, 2018

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