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  • How Tobacco Companies Advertise

    How Tobacco Companies Advertise

    How Tobacco Companies Advertise The two cigarette advertisements analyzed in this paper are both well made and make the product look good. There are many different ways companies can make an advertisement more appealing to consumers. There are also many different groups of consumers that can be targeted. In order to create a successful ad there must be a combination of both of those things. These cigarette ads have a good layout and look appealing

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    Essay Length: 1,008 Words / 5 Pages
    Submitted: March 15, 2011
  • The Coca Cola Company

    The Coca Cola Company

    THE COCA COLA COMPANY By: Rachelle L Goude May 27, 2006 Summary of the History of Coca Cola On May 8, 1886, Dr. John S Pemberton, a pharmacist in Atlanta, Georgia, USA mixed the syrup that became 'Coca-Cola'. His friend and bookkeeper, Frank M. Robinson, thinking that the two C's would 'look well in advertising', suggested the name 'Coca-Cola'. He wrote the words in his now familiar Spenserian script, and the world's most recognized

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    Essay Length: 1,596 Words / 7 Pages
    Submitted: March 15, 2011
  • Alergan A Case Study

    Alergan A Case Study

    Allergan Case Analysis Allemande Left, then Do-Si-Do, Find a Partner (2004) Team 2 THE CURRENT SITUATION A. Current Performance Allergan is one of the smaller pharmaceutical companies in the industry, it's product lines include ophthalmology, neuromodulator, and dermatology. Allergan has experienced recorded sales growth; 16% over the previous year. As Allergan entered 2004, it has a strong pipeline of projects, with most of its resources focusing on ophthalmology and neuromodulator businesses. The company has indicated

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    Essay Length: 8,940 Words / 36 Pages
    Submitted: March 16, 2011
  • Daewoo Case Study

    Daewoo Case Study

    BACKGROUND In the late 1990s, the leading South Korean car manufacturer, Daewoo Motors (Daewoo), was in deep financial trouble. For the financial year ending 1999-2000, Daewoo generated revenues of $197.8 million and a net loss after tax of $10.43 billion (13.7 trillion won). The company's revenues had dropped by 94% since 1999. The loss reported was also three times higher than that reported in 1999, and was ranked as South Korea's largest ever corporate loss.

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    Essay Length: 9,234 Words / 37 Pages
    Submitted: March 16, 2011
  • Whole Foods Case Analysis

    Whole Foods Case Analysis

    Mission/External Analysis According to Whole Foods Market, Inc.'s Form 10-K from 2002, the company's "goal is to become an international brand synonymous with not just natural and organic foods, but with being the best food retailer in every community in which we are located." The vision of Whole Foods goes deeper than just being a successful grocery store. The company is dedicated to ultimately improving the world in general; it plans to do this by

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    Essay Length: 2,069 Words / 9 Pages
    Submitted: March 16, 2011
  • Ups: Case Analysis

    Ups: Case Analysis

    Current Situation The overall performance of United Parcel Service (UPS) during the past year was good. The companyпÑ--Ð...s ROI for the last five year is 14.27 while the industry average is only 12.70. UPS is the market share leader in the express delivery market with a 53% share of the market, and 50% in the ground shipping industry (Lazich, 2007). Based on its Net Profit Margin, Return on Assets, and Earnings per Share the companyпÑ--Ð...s

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    Essay Length: 291 Words / 2 Pages
    Submitted: March 16, 2011
  • Enron And The Fall Of The Company

    Enron And The Fall Of The Company

    Enron and the fall of the company Enron was a company that was known by many people and corporation not only in the United States but also around the world. It grew to be one of the largest companies, so as imaged a lot of people were affected by the fall of the company. Over 210000 employees lost there jobs without even knowing what was coming to them and what was going on behind the

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    Essay Length: 1,928 Words / 8 Pages
    Submitted: March 16, 2011
  • Lonestar Case

    Lonestar Case

    LONESTAR - CASE ANALYSIS THE SHORT CYCLE PROCESS Who? Julia Martinez is a secretary that is been harassed by Ron French who happens to be her boss. However, Jack Decoste is the Manager that finds out about the situation. He is the decision maker. His responsibility as a manager is to help Julia with her situation What? Julia Martinez is not comfortable working with her boss. Her boss is making graphic comments and touching

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    Essay Length: 1,356 Words / 6 Pages
    Submitted: March 16, 2011
  • Toyota Hybrid

    Toyota Hybrid

    Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles In 1957 Toyota introduced its first vehicle to the American market, the Toyopet Crown. The small, fuel efficient vehicle had seen much success in Japan, but did not fare as well in the U.S. market. With relatively inexpensive gas available in the United States, the American consumer saw no need for a reliable, fuel efficient vehicle manufactured by a foreign auto company. In its first

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    Essay Length: 1,826 Words / 8 Pages
    Submitted: March 17, 2011
  • Mcdonald's Case Analysis

    Mcdonald's Case Analysis

    McDonald's Corporation Comprehensive Case Analysis Introduction About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow

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    Essay Length: 1,891 Words / 8 Pages
    Submitted: March 17, 2011
  • Sg Cowen Case

    Sg Cowen Case

    SG Cowen Analysis Problem Identification: SG Cowen's strategy is to recruit the best possible MBA candidates from the top B-schools in the country into their associates program. However, unstructured interviewing and hiring processes may not allow for the overall best candidates to be chosen. Problem Analysis: SG Cowen's hiring process is very challenging to its candidate in order to secure only the best talent available to them. The candidates that are even considered for interviews

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    Essay Length: 1,026 Words / 5 Pages
    Submitted: March 17, 2011
  • A Case In Business Ethics:She Stoops To Conquer

    A Case In Business Ethics:She Stoops To Conquer

    If I were Jean Fanuchi, I would feel bad about my decision. I wouldn't want my every move and word being monitored so I assume my employees wouldn't either. After all people are prone to do a lot of things when they're alone which they wouldn't otherwise do. Knowing someone has witnessed you doing something in private is embarrassing for both parties. And if only the viewer knows, it can still create uncomfort and tension.

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    Essay Length: 299 Words / 2 Pages
    Submitted: March 17, 2011
  • Native American Case Study

    Native American Case Study

    Setting: Norway, 1996. Unni Wikan works a stressful job and is married. She has a son and was at home alone with him during this time of the incident. One Sunday morning Wikan’s eye shadowed over and her vision became unclear. First assumption was stress. Patient has been very healthy all her life with rare instance of illness. The pain and shadowing of the eye continued until she called an optometrist. The Doctor said it

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    Essay Length: 408 Words / 2 Pages
    Submitted: March 17, 2011
  • Wallace Case

    Wallace Case

    CASE ANALYSIS 1: THE WALLACE GROUP Introduction The Wallace Group is a diversified company that deals in the manufacture and development of technical products and systems. The company consists of three primary operating groups, electronics, plastics, and chemicals. The electronics group is by far the largest, its size is approximately the size of the plastics and chemical groups combined. Of the $70 million in net sales, the electronics groups contributed about $35 million of that,

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    Essay Length: 1,926 Words / 8 Pages
    Submitted: March 17, 2011
  • Rollerblade Video Case

    Rollerblade Video Case

    RollerbladeÐ'® has the environmental forces working for them in their potential growth in the twenty-first century. The social needs are met by proving something to the consumers that everyone can participate in. The economic needs are met by providing various models of the product for the consumers. The technological needs are met by improving the product with new advances in RollerbladeÐ'® technology. The competitive need is met by having two different brands of RollerbladeÐ'® for

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    Essay Length: 308 Words / 2 Pages
    Submitted: March 18, 2011
  • Henry Tam And The Mgi Team Case

    Henry Tam And The Mgi Team Case

    Henry Tam and the MGI Team Case - Main Managerial Problem On the surface, the seven-member MGI team which comprised of Henry Tam and Dana Soiman вЂ" both current HBS MBA Students, Alex Sartakov вЂ" a Berklee College of Music student, Dav Clar вЂ" a MIT graduate student, and Alexander (Sasha) Gimpelson, Igor Tkachenko, and Roman Yakub вЂ" the MGI founders, seems like an ideal team, with each member bringing different experiences and technical skills

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    Essay Length: 1,587 Words / 7 Pages
    Submitted: March 18, 2011
  • Recommendations To Atlas ElйCtrica - Case

    Recommendations To Atlas ElйCtrica - Case

    Atlas Elйctrica -recommendation: External strategy: 1) Buy La Indeca and the store chain La Curacao: - Why: To keep market shares and leadership in Central America, deeper market coverage. - How: Take long-term loans - Alternative: It will kill the company if other competitors buy La Indeca (Mabe, Whirlpool, LG, Samsung in Mexico)-they would take market shares from Atlas Elйctrica and by the time wipe out the company from Central America where Atlas Elйctrica has

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    Essay Length: 1,736 Words / 7 Pages
    Submitted: March 18, 2011
  • Hybrid Technology

    Hybrid Technology

    The idea of the hybrid electric vehicle (HEV) has been around for longer than a decade, as many people may not have originally thought. In fact, hybrid vehicles have been in development for the past century. The combination of an electric motor and a gasoline engine has been stirring in the minds of scientists and inventors alike for many years. Hybrid cars have surpassed many feats as it's progressed through the years, such as increased

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    Essay Length: 1,747 Words / 7 Pages
    Submitted: March 18, 2011
  • Kristen's Cookie Company

    Kristen's Cookie Company

    Kristen's Cookie Company Kristen's Cookie Company is a good example where the success or failure of the company depends directly on the process planning adopted by the company, i.e., the company can maximize its productivity by utilizing its resources effectively. One major aspect of process analysis is to identify the major bottlenecks in the process and trying to mitigate their effects with least possible level of costs and resources. The following flowchart shows the overall

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    Essay Length: 1,215 Words / 5 Pages
    Submitted: March 18, 2011
  • Ethic Case Study

    Ethic Case Study

    Running head: THE COMPLEXITY OF ETHICAL DECISION MAKING The Complexity of Ethical Decision Making From a content aspect, this was a well-written paper. You provided an excellent overview of ethics in general and then followed that up with examples from the workplace. The personal examples that were provided in the paper clearly illustrated the impact ethics can have in the operation of a business or organization. The paper itself flowed well and was structured in

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    Essay Length: 2,895 Words / 12 Pages
    Submitted: March 18, 2011
  • Diversity In A Large Company

    Diversity In A Large Company

    Background: As a result of the mounting debt in 1950, decades after the end of the Great Depression, Ethan Sloan, CEO of All for One, agreed with Ralph Schneider and Frank McNamara, "using a card to pay merchants," was a great idea. (Wikipedia, 2006) Sloan used this as the innovating factor towards establishing All for One. Ethan Sloan was a native of Detroit, Michigan; as a result, to this day that is where the

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    Essay Length: 1,319 Words / 6 Pages
    Submitted: March 19, 2011
  • Nova Case

    Nova Case

    Nova Chemical Overview: Nova Chemicals operates in both the basic and specialty chemicals segments. The IPD division that produced basic chemicals is under review for sale to United Chemicals due to its apparent poor performance. On further review it appears that the offer of $160 million is much lower than the actual value once the R&D expense is reallocated. At the same time since the IPD division does not share synergies with the other divisions

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    Essay Length: 988 Words / 4 Pages
    Submitted: March 19, 2011
  • Amber Waves Of Grain

    Amber Waves Of Grain

    The words are by Katharine Lee Bates, an English professor at Wellesley College, where she lived in a 25-year Boston marriage with another professor, Katharine Coman. [1] In 1893, Bates had taken a train trip to Colorado Springs, Colorado, to teach a short summer school session at Colorado College, and several of the sights on her trip found their way into her poem: * The World's Columbian Exposition in Chicago, the "White City" with its

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    Essay Length: 835 Words / 4 Pages
    Submitted: March 19, 2011
  • Company History Of Hp

    Company History Of Hp

    The 30s Bill Hewlett and Dave Packard finished their studies as electrical engineersin the Stanford University in 1934. They became close friend and in 1939 they decided to start a business "and make a run for it" themselves. Hewlett-Packard Company is founded January 1939.Bill and Dave begin part-time work in a garage with $538 in working capital. Bill's study of negative feedback results in HP's first product the resistance-capacitance audio oscillator (HP 200A), an electronic

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    Essay Length: 1,808 Words / 8 Pages
    Submitted: March 19, 2011
  • Walmart Case

    Walmart Case

    Critical Issue The critical issue is to develop new sources for future company growth. Despite the fact that the company increased dividends every year since 1974 and returning significant value to its shareholders through a stock repurchase program, they still looked to Wal-Mart for significant growth. Through the years Wal-Mart managed to keep the same growth rate for sales and net income, but the nominal sales growth has been on decline since the 70s. The

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    Essay Length: 1,414 Words / 6 Pages
    Submitted: March 19, 2011