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  • Changing A Culture

    Changing A Culture

    Galileo stood at the top of the church tower and told the people that the earth traveled around the sun, not the other way around. It seemed from the moment he mentioned his idea to the people, they just couldn't resist the opportunity to say he was crazy. The idea that something was different than the way it had always been, seemed impossible. It was contrary to what was always taught and up to that

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    Essay Length: 939 Words / 4 Pages
    Submitted: December 5, 2010
  • Marketing Audit

    Marketing Audit

    Marketing Audit Approach I have chosen to conduct a marketing audit on Blockbuster. Blockbuster Inc. is a leading global provider of in-home rental and retail movie and game entertainment, with over 9,000 stores worldwide (Blockbuster, 2006). The following is an action plan on how to develop this audit for submission in Week 6. An Action Plan Executive Summary: a. The information in this part of the audit will cover conclusions and recommendations to management. b.

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    Essay Length: 569 Words / 3 Pages
    Submitted: December 5, 2010
  • Leadership

    Leadership

    Using theoretical concepts from the module and practical examples, describe the main characteristic/attributes of leaders and how they might differ in style. Introduction In this assignment, I am going to look at the characteristics of leaders. What qualities they all share, their personal attributes and the different styles they adopt. Looking at theories from, Tannenbaum & Schmidt, Douglas McGregor & Kerr & Schriesheim. Also what challenges they may face and looking at focusing your

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    Essay Length: 1,843 Words / 8 Pages
    Submitted: December 5, 2010
  • Capital Market Analysis: A Dicussion On Efficient Market Hypothesis

    Capital Market Analysis: A Dicussion On Efficient Market Hypothesis

    Answer to Question 1: Efficient Market Hypothesis was firstly brought forward by E. Fama in 1960s. Its main believing is in that security prices fully reflect all available information in an efficient market, which allows investors to earn no above average risk-adjusted return (Fama, 1965). Although some technical studies and opportunistic investors have stretched hard in searching for proofs to challenge the efficient market hypothesis, and to prove above average returns could be gained by

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    Essay Length: 3,338 Words / 14 Pages
    Submitted: December 5, 2010
  • Cultural Effect Of Labor Systems In Spanish And Portuguese Colonial America

    Cultural Effect Of Labor Systems In Spanish And Portuguese Colonial America

    Upon arriving in what Europeans thought of as "The New World", the men couldn't help but look around and take notice of the vast material wealth the land offered. This was a place of flowing rivers, dense forests, looming mountain sides, and beautiful scenery. But they saw more than just the natural beauty; they saw untouched lands fresh and ripe for the taking. In 1492, Spaniard Christopher Columbus reached what is currently the Bahamas, and

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    Essay Length: 2,466 Words / 10 Pages
    Submitted: December 6, 2010
  • Marketing Audit For Staarbucks

    Marketing Audit For Staarbucks

    1.0 Executive Summary Starbucks is the leading specialty coffee and roaster retailer in the industry, with over 9,000 stores worldwide. Likewise, Starbucks strives to provide appealing products demanded by its customers. Its vision is to "establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow" (Starbucks.com). While most specialty retailers dream of becoming the leader in the coffee industry, Starbucks is the leading segment

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    Essay Length: 2,958 Words / 12 Pages
    Submitted: December 6, 2010
  • Cultural Challenges

    Cultural Challenges

    Running Head: The Cultural Challenges of Doing Business Overseas The Cultural Challenges of Doing Business Overseas Tonka Terry University of Phoenix The Cultural Challenges of Doing Business Overseas The decision to expand a business outside of an individual's own culture has many difficulties. There are many reasons why an entrepreneur wants to take on this responsibility. Some wants to have the chance to expand their business and others view it as a challenge. In this

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    Essay Length: 1,897 Words / 8 Pages
    Submitted: December 6, 2010
  • Short Version Marketing Plan

    Short Version Marketing Plan

    Short Version Marketing Plan What Why When How Who Product What does the product have to do? What articulated wants or unarticulated needs does it fill? What is the window of opportunity? How will the product fill these wants and needs? What is our best guess at who is going to buy our product? Presence Where in the virtual and physical world do we need to sell our product? Why will the marketplaces and market

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    Essay Length: 251 Words / 2 Pages
    Submitted: December 6, 2010
  • Cultural Values

    Cultural Values

    An individual's personal, organizational, and cultural values are the foundation of their personal and professional decision-making cycle. These values form the core of that individual's moral fabric, and his actions and decisions are predicated on those beliefs. Shalom H. Schwartz defined values as "conceptions of the desirable that guide the way social actors (e.g. organizational leaders, policy-makers, individual persons) select actions, evaluate people and events, and explain their actions and evaluations" (Schwartz, 1999, pp. 24-25).

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    Essay Length: 921 Words / 4 Pages
    Submitted: December 7, 2010
  • Sports And Culture

    Sports And Culture

    Sports and Family Culture This article focused on sports, parents, and violence and what can be done by local schools to better the sport and learning environment for today's youth. With the shift from modernized to post-modernized thinking (circa 1968) we have encountered some of the most competitive times the sporting world has ever seen. It is important that we be more aware of the imperative limits that should be set within youth and family

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    Essay Length: 437 Words / 2 Pages
    Submitted: December 7, 2010
  • The Values Of Germanic, Pagan, And Christian Cultures Created Hero’S And Heroine's

    The Values Of Germanic, Pagan, And Christian Cultures Created Hero’S And Heroine's

    For a person to live a virtuous life, he or she would have to live a life of moral excellence. Socrates best describes living a just life when he writes that every person can live an honorable life if they do their duties skillfully. The epic poem, Beowulf, is a myth about the heroic battles between Beowulf and his opponents. His virtuous life illustrates the values of his Pagan culture and is similar to that

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    Essay Length: 2,520 Words / 11 Pages
    Submitted: December 7, 2010
  • Marketing Priciples

    Marketing Priciples

    This essay will try to give my opinion on whether marketing is evil or good. The essay will also try to address some of the good consequences and the bad ones of marketing. I have also tried to further explain the effects these consequences have on the society. I have also tried to tackle issues such as ethics of marketing and social well being and values. Who wouldn't agree that marketing to some extent is

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    Essay Length: 1,619 Words / 7 Pages
    Submitted: December 7, 2010
  • Culturally Diverse: Race In My Community

    Culturally Diverse: Race In My Community

    Culturally Diverse: Race in my Community Race in my Community Introduction Race in my Community Introduction Growing up I was never so immersed in cultural diversity. My community was a white community. Until I made my first of many moves, to a townhouse when I was 8, there I saw my first members of color. Still though that was limited; it wasn't until I moved to Arlington when I was 18 did I truly appreciate

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    Essay Length: 2,272 Words / 10 Pages
    Submitted: December 7, 2010
  • Leadership

    Leadership

    Leader Characteristics Charismatic leadership is one of four subdivisions of the larger concept of transformational leadership (Bass, 1990). Charismatic leaders are self-confident, dominant, purposeful, articulate, influential, idealistic, and expressive. They have high energy levels, strong convictions, the ability to display empathy, and are risk takers (Bass, 1990). By stimulating "ailing corporations, revitalizing aging bureaucracies or launching new enterprises" (Howell and Avolio, 1995), charismatic leaders demonstrate how truly effective they can be. These leaders are often

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    Essay Length: 1,745 Words / 7 Pages
    Submitted: December 7, 2010
  • Services Marketing- Airlines Emotional Strategy

    Services Marketing- Airlines Emotional Strategy

    Introduction The ability to link unique positive emotions with service brands is an essential strategy for all service firms. "Consumers who have an emotional link with a brand are less likely to be price sensitive so long as they continue to derive emotional satisfaction from the brand" (Mahajan & Wind, 2002). To outperform rivals, organizations must use emotion to differentiate their services from others. The following literature analysis will examine the role of emotions within

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    Essay Length: 3,523 Words / 15 Pages
    Submitted: December 7, 2010
  • Marketers Frequently Adapt And Change The Well Established Marketing Theoties And Models

    Marketers Frequently Adapt And Change The Well Established Marketing Theoties And Models

    Introduction The business environment is passing through rapid changes due to a major driver of the new economy: on-line technology. Marketing theories and models dominant today are going to be passй tomorrow. In addition, the pure essence of the marketing science is that ought to be adaptive. Borden defines the marketer as a "decider", an "artist", a "mixer of ingredients", who sometimes follows a recipe prepared by others, sometimes prepares her/his own recipe as s/he

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    Essay Length: 1,219 Words / 5 Pages
    Submitted: December 7, 2010
  • Violent Culture

    Violent Culture

    Violent Culture: The Media, The Internet, and Placing Blame, a paper written by Darren Beals depicts a cruel and brutal case. The paper tells of a young Kip Kinkel and how the media and internet helped this brutally savage teenager get his resources to act out a very hennas crime. Kip Kinkel rouse to fame one morning in 1998, after killing his parents and using an arsenal of weaponry to murder some of his fellow

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    Essay Length: 617 Words / 3 Pages
    Submitted: December 7, 2010
  • Leadership And Change Management Mba 520 University Of Phoenix

    Leadership And Change Management Mba 520 University Of Phoenix

    Leadership and Change Management MBA 520 University of Phoenix Leadership and Change Management In a free market economy, it is a given that there will be change. The manner in which this change is implemented can play an enormous part in the success of an organization. Change management "describes a structured approach to transitions from a present to a desired state, in individuals, teams, organizations and societies" (Wikipedia, 2006). The organization's leadership must identify

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    Essay Length: 3,879 Words / 16 Pages
    Submitted: December 7, 2010
  • Greek Culture

    Greek Culture

    The Greek civilization contributed greatly to the development of modern Western culture. Three of the most important contribution that are the foundations of our society are Language, Philosophy, and Government. The people of ancient Greece developed a sophisticated language with an extraordinarily rich vocabulary. It has existed for nearly 3,500 years, the longest of any language derived from early Indo-European. It also has a heavy influence on the English speaking civilization of the West. Like

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    Essay Length: 258 Words / 2 Pages
    Submitted: December 8, 2010
  • Marketing Reseach

    Marketing Reseach

    [Massey University employees can obtain a copy of this Agreement from the Human Resources Section] INDIVIDUAL EMPLOYMENT AGREEMENT CONTENTS PART 1: PARTIES & COVERAGE 4 1.1 Parties to Agreement (Aca&Gen) 4 1.2 Application of Clauses (Aca&Gen) 4 1.3 Variations of Agreement (Aca&Gen) 4 1.4 Definitions (Aca&Gen) 4 1.5 Other Rules, Regulations and Policies (Aca&Gen) 5 1.6 Summer School (Aca&Gen) 5 PART 2: DUTIES & OBLIGATIONS 6 2.1 Termination of Employment (Aca&Gen) 6 2.2 Abandonment

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    Essay Length: 9,670 Words / 39 Pages
    Submitted: December 8, 2010
  • The Cultural Challenges Of Doing Business Overseas

    The Cultural Challenges Of Doing Business Overseas

    The Cultural Challenges of Doing Business Overseas MBA/501 Dr. Ellen Szarleta-Instructor August 27, 2006 The Cultural Challenges of Doing Business Overseas Introduction For an American company to be successful overseas with business ventures they have to take risks in making business decisions which can be challenging. Steve Kafka, an American of Czech origin and a franchisor for Chicago Style Pizza, has decided to expand his business into the Czech Republic. He knows it is

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    Essay Length: 1,576 Words / 7 Pages
    Submitted: December 8, 2010
  • Personal, Organizational, And Cultural Values Play In Decision Making

    Personal, Organizational, And Cultural Values Play In Decision Making

    Running head: PERSONAL PERSPECTIVE PAPER Personal Perspective Paper University of Phoenix Abstract Identifying from a personal perspective the value of having rEsource available throughout the program, the value of learning teams, and the value of problem based learning. Personal Perspective Paper The decision to return to college was not an easy one for me. The amount of work and time involved were daunting, but the need to further my education and my desire for professional

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    Essay Length: 693 Words / 3 Pages
    Submitted: December 8, 2010
  • Paving The Path To Counter-Culture

    Paving The Path To Counter-Culture

    Paving the Path to Counter-Culture The 1950s saw a period of extensive contentment within postwar America. A majority of the population adapted to the modern suburban lifestyle that emerged within this time period. They bought houses, started families, got steady jobs, and watched the television while complacently submitting to the government. Although fairly monotonous, this sort of lifestyle was safe and secure - many Americans were ready to sacrifice individuality for a sense of comfort.

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    Essay Length: 1,908 Words / 8 Pages
    Submitted: December 8, 2010
  • Pop Culture In The Global Context

    Pop Culture In The Global Context

    Pop Culture in the Global Context "A long time ago in a galaxy far, far away" is a phrase that has been translated into hundreds of languages all over the world. Star Wars is an influential science fantasy saga and fictional universe created by writer, producer, and director George Lucas in the early 1970s. In 2005, Forbes Magazine estimated the overall revenue generated by the entire Star Wars franchise, over the course of its 28-year

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    Essay Length: 908 Words / 4 Pages
    Submitted: December 8, 2010
  • Marketing In A 3rd World Country

    Marketing In A 3rd World Country

    Posted 1/2/2006 6:10 PM E-Mail Newsletters Sign up to receive our free Tech e-newsletter and get the latest tech news, Hot Sites & more in your inbox. E-mail: Select one: HTML Text File-sharing barons face day of reckoning By Alex Veiga, Associated Press LOS ANGELES -- Weeks before the original Napster shut down for good in 2001, Internet users were flocking to alternative song-swapping programs. Nearly 20 million people used Morpheus in its first

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    Essay Length: 1,096 Words / 5 Pages
    Submitted: December 8, 2010

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