What Are Seo and Sem – Define and Describe?

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  What are SEO and SEM – define and describe? Provide and example.

1. SEO- The full form for SEO is Search Engine Optimization.  This is opted because the search engines want their user to get the best possible results for what they are looking for. There millions of websites on the internet but users generally use search engines to find what they are looking for. So, the search engines need to have sources from where they can provide correct and optimum information to the user. The SEO basically has many ways of ranking the website to appear on the search engine results page. It may contain keywords, links and sources. SEO provides organic results which can also be termed as natural optimization. When we search something on Google and the results page comes on, usually the first few links are paid advertisements. The organic listing is found below the ads which are ranked on basis of keywords, back links, popularity, relevance and authority. For example, if we search dog food on google. The results I got had 2 paid listings on the top. Below these results what I found was the nearest stores I can visit to buy the dog food. And SEO even checked where I was when I searched and gave me locations closest to me.  The first 4 organic listings were also from PetSmart. SO, this means google found my keyword in PetSmart’s website, the relevance to dog food, the popularity of the store, the trust with the back links that made it to the rankings. The next result I found after these four was from Petco. This basically means it has popularity, trust, relevance with what I searched but it ranks below PetSmart on the webpage rankings. The next one was Wikipedia.org.

SEM- Search Engine Marketing is a form of internet marketing which involves increasing the visibility of a website in the results page of a search engine often by pay per click.  It is important for digital marketing as half of the budget of a digital marketer is spent on search with 31% on paid search and 18% on SEO.  So, taking on the same example on the search for dog food, it can be seen in appendix below that the first two listing are paid search, below them are organic listings and to the right are related results. First one was from PetSmart, having the keywords dog/food in its link. The second result was from Royal Canin. Both two were paid advertisements. These companies must have paid a significant amount of money in exchange to get on the top 2 results for the search dog food on google.

Describe and Illustrate Organic and Paid SEO?

Organic SEO- Organic SEO means using few methods to get better rankings on a search engine results page, unpaid by using the algorithms. The results can be achieved by back linking the webpages with high quality content, emphasizing on keywords. The results can improve if the information is improvised regularly because if not the rankings go down and everyone wants something new when they search. They need more and more suitable information possible. It is very cost effective method in comparison to paid listings. Organic SEO mainly depends on the relevance of content offered by websites and the search engine requires trustworthy content and not fake.  The website to have better ranks also needs to have relevant html tags.

Paid SEO- The listing you get when you search something on the search engines which are paid advertisements are paid SEO. IT is basically most useful for the new webpages, who are not popular. They can pay the search engine to show their listing when someone searches relevant stuff to get popularity and volume to their pages. This practice is useful for each engine to raise money. However, the paid searches are also useful because big brands also do that. In my search for dog food the first paid listing I got was from PetSmart, which has the relevant keyword on the website, has backlinks, trust, popularity. The paid SEO can be useful to gain trust too, as it attracts major volume of people. So, to have organic results, some webpages do the paid SEO to get better ranks overall and stand out better than the rest.

Why is SEO one of the most important digital marketing tools?

SEO is on of the most important digital marketing tools as it helps in branding of the website. New web pages require volume and popularity to be successful and by having paid SEO they can achieve it. After gaining the popularity they can maintain obtain rankings having relevant content and keywords with trusted backlinks.  SEO provides business with credibility, having SEO and good rankings, people get a trust on the web page. SEO gives unmatched insight of what the customers are looking for and what they need. Google keeps a track of information and helps in planning strategies.