The Amisk Entrepreneurship
Essay by Aery Iz • May 1, 2019 • Coursework • 1,047 Words (5 Pages) • 724 Views
TEAM NAME
The AMISK Entrepreneurship
TEAM LEADER AND MEMBERS
Team Leader : Aery Izinil Zakwan Mosuta Abdullah
Members : Kemmie Mosuta
Muhamad Azri bin Naaruddin
Shirley Thomaskia
Imelda Jelawai anak Jerah
PROJECT TITLE
GrabFood Food Delivery Service
COMPANY LOGO
[pic 1]
ABSTRACT
Overall, we are now in the digital era and most people tend to order items including food using online. This is influenced by the bustle, traffic congestion, fatigue after work and many other factors that have a great impact on this economy. The existence of GrabFood is to meet the needs of those who face such problems.
GrabFood has taken UberEATS members in May of 2018 as part of the Uber Grab acquisition in Southeast Asia. GrabFood has since been working in many countries in Southeast Asia and has caused frustration among its competitors. Food delivery services are here to stay, and the market is expected to continue to grow as the perforation continues to grow and consumers are tending towards convenience.
IDENTIFIED PROBLEM
As GrabFood is still considered new in the market, the company although has their existing customer on GrabCar which the Grab Apps has been updated with new release that all Grab services in one Apps, there’s still a lot of problem that identified as a major problem with the services.
Some places in Malaysia that has GrabCar services doesn’t covered by GrabFood even in the main city such as Kota Kinabalu area. This is due to limitation of restaurant participant in some area.
The most important reason why restaurant operators do not want outsourcing services is the kind of food served. Factors related to food can also be the main factor of the operator not to use the delivery service. For example, Japanese cuisine restaurants explain that the food they make is made from raw materials that should be served in certain temperatures and eaten within 5-10 minutes. Other restaurant operators also did not use delivery services as they only provided food delivery to areas near the restaurant to maintain food freshness and quality. In addition, risks such as delays in transmission and room temperature changes (during the delivery process) may occur, which affecting food quality.
Other than that, some of the payment method are not available but as Grab introduced GrabPay, that seems to be fair enough to use their Apps.
PROPOSED SOLUTION
Food delivery service, growing faster than before. Southeast Asian markets offer great opportunities for large and small companies to enjoy a piece of pie. According to statistic from 2014 to 2016, the online ordering and delivery have been growing 200% faster.
To grow along with the demand, Grab Company need to act aggressively to gain more participants all over the country. Creating awareness of the market trend in creative way, such as more advertisement on why restaurants need to participant, in such way restaurants may increase their revenue.
The company might need to propose directly to restaurants as part of their awareness campaign. It will be covered those might missed those advertisements especially in major city that has no participants that some area has thousands of residents.
FEASIBILITY ANALYSIS
PRODUCT/SERVICE FEASIBILITY
GrabFood is part of Grab services with the Grab Apps, the easiest way to order and delivery through online in South East Asia that connects customers with the best restaurants around them. GrabFood has been able to provide a variant of its competitors with high quality service standards and user-friendly technology even for those who are old and lacking in knowledge with technology.
TARGET MARKET FEASIBILITY
PRIMARY TARGET MARKET | SECONDARY TARGET MARKET | |
Age | 25 – 50 years old | 18 – 24 years old |
Gender | Male & Female | Male & Female |
Income | Middle – Moderate High Income | Low – Middle Income |
Occupation | Self – Employed, Working Adults, Unemployed & Retirees | Students, Part – timers & Working Adults |
Psychographic | Existing Grab User | New Grab User |
Geographic | Major City | Suburb Area |
GrabFood intends to target more restaurant entries and food delivery to diversify options and fast delivery process. Age groups from 25 to 50 years old, middle – and low – income men and women with self – employed, working professionals, unemployed and retirees are the primary targets. Age groups from 18 to 24 years, men and women are mostly students, part-time, and working professionals are secondary target markets.
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