Target

Dating back to the establishment of its first store opened in Roseville, Minnesota in 1962, Target has paved the way as the nation’s leading chic-cheap retailer, categorized by its relevant brands at affordable prices. There are a total of 1,500 Target stores in 47 states and as of 2009, Vermont will be the only state without a Target. Over the past four decades, Target has continued to grow through a commitment to its “Expect More Pay Less” mantra. With Target, customers are always able to find an affordable reasonable price with a high quality design. Technology is a driving force in Target’s success. From in-store price scanners to point-of-sale data collection, high-tech security systems to hand-held real-time inventory monitors, Target’s superior use of technology and data management have been imperative to its success.

Target uses technology to guide nearly every decision the company makes. From determining new store locations through GIS, to eventually customizing in-store merchandise mixes to best suit local markets, Target continually raises the bar in technology applications. It is a leader in information utilization and its many best practices lead the way mass merchant retailing. For example, Target’s uses of information technology can be found in finance, human resource, payroll, distribution/transportation, and many other corporate systems. As Target is growing rapidly in India and the United States, the use of technology in store operations is increasing with the use of online shopping for customer convenience. Also through the latest technology and a wide variety of application software Guest Development is created to focused on guest experiences and meet their customer’s needs.

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